At 2 p.m. on April 30, the 15th China International Animation Festival Animation Industry Summit Forum MasterClass welcomed three big names - Joe da Brosia, senior vice president of Disney Children's Channel and general manager of original programming, Pam Marsden, production director of Sony Animation Pictures, and Ariel Renzi, biological character director of Venom: Deadly Guardians.
Three masters gathered together
Brought us a lesson
Full of work animation lessons
The master class took "New Animation New Expression" as the theme, and the three big names shared some of their innovative experiences in the field of animation with their own works as an example.
Capture the core groups and introduce new roles
Joe D'Ambrosia Joe da Broscia
Senior Vice President of Disney Kids Channel and General Manager of Original Programming
Da Brosia joined Disney Kids Channel in 2011 and for six consecutive years (2013-2018) directed the channel to become the number one preschooler channel. He has produced and creatively developed shows such as Peabody Award-winning Doctor Toys, Emmy Award-winning Sophia The Little Princess, Muppet Doll, Pretty Nancy, Vampire Girl, Mystic Racer and Elena. He pioneered his first disney kids' channel dance party tour and was nominated for the Pollstar Outstanding Achievement in Live Acting Award.
Joe da Brosia uses the new story of The Lion King as an example of the entire process of animation from pre-conception to production to editing to market launch.
"We're focusing on 4- to 6-year-old boys, and we're starting to think about how to create new characters, not just the characters in the film that can get into this series of cartoons, we hope that these new characters can also enter the series of cartoons, so when we create characters, we will focus on how to make them better and more organically integrated into this new world." 」
Valuing team strength Everyone is a creator
Palm Marsden, Production Director of Sony Animation Pictures
Producer of the 2019 Oscar for Best Animated Feature Film Spider-Man: Parallel Universe
Pam is responsible for the planning, budgeting and supervision of all projects at Sony Animation. He has worked extensively with independent program producers and their creative team at Sony Pictures Image. She produced Sony Animated Pictures' comedy hit Show Skyfall Food and its sequel, Skyfall Gourmet 2. Prior to joining Sony Pictures Animation in 2005, Marsden produced the animated feature Dinosaur for Walt Disney Animation Studios and the family entertainment film Mickey Christmas Carnival for Disney Cartoon Studios.
Pam Marsden used the 2019 Oscar for Best Animated Feature Film Spider-Man: The Balanced Universe as an example to tell how to reconcile the relationship between editing, the playwright, the director, the animators, etc., and she emphasized the power of teamwork to achieve success.
"We hope that each work can be different from the previous work, and we hope that they will form a cluster and succeed in the market, so we give this heavy responsibility, every time, to the animation people behind us, so that they can guide the production process, and we want this person who really tells the story to create a story that moves people with his true feelings."
Stick to the details and do the animation to sink
Ariel Renzi, biological character director for Venom: Deadly Guardians
London, UK double negates special effects companies
Ariel has over twelve years of experience working in visual and character effects and technical drafting, and has been featured in Ready Player One, Transformers 5: The Last Knight, Jurassic World, and many other high-cost blockbusters, commercial blockbusters, and triple-A video game masterpieces.
With its diverse creative background and talented technical team, the British double negation special effects company, Ariel is able to provide customers with highly skilled solutions and, with its keen insight, create lifelike creatures and highly realistic characters to bring people an extremely realistic and immersive experience.
In the process of production, Ariel Renzi valued the details the most, and he felt that only by clinging to every detail, every action of the characters, a turn, a look, etc., could the perfect effect be produced.
"For example, it doesn't have lips, so how does this mouth of it grin, these are all things that we need to consider, and then the texture of the skin, texture, muscle contraction, etc., these need to be carefully considered by us, and we can't ignore any details."
After listening to the lectures of the three masters, many Chinese counterparts in the audience sighed one after another: "There are too many dry goods, it is really wonderful!" ”
1-2 May
The second and third master classes will also be held as scheduled
Hurry up and sign up!