Zhang Ying
Tetsuya Komuro, a well-known Japanese music producer, announced his retirement last year and will no longer participate in public music events, but the music rookie show "Last Idol", which is conducted by Tetsuya Komuro, Yasushi Akimoto, Junjun, Tetsuro Oda, and Rino Izuhara, is still continuing, and it is broadcast on ASAHI.
"The Last Idol" member Kazuma Shima
Different from the domestic music talent show, "The Last Idol" is different from the domestic music talent show, taking the selection elimination process as the selling point, selecting people through the competition pk, and then selecting the mentor, and finally packaging and producing the process of the competition and opening the concert; "The Last Idol" has completed the production of debut songs, costumes, choreography, etc. before the program starts, but it is necessary to select 7 people who can finally sing debut songs through the program.
The most controversial part of the show is the way pk is judged - each episode of the show will invite four judges from idol-related fields, and the method of judging is neither scoring nor minority obedience to the majority, but by the voiceover randomly appointing a judge to make a discretionary judgment, who goes and who stays is between the thoughts of this judge.
Tetsuya Komuro, Singer under the Banner of Japan
As the world's largest entertainment audiovisual market and the country with the largest audience, China is attracting more and more international musicians. For the same reason, Tetsuya Komuro, whose development in Japan's home music market was frustrated, also began to shift her business to China.
In 1997, Tetsuya Komuro decided to enter the Chinese music market.
In one year, Tetsuya Komuro first opened branches in Hong Kong and Taiwan, then opened music schools and entertainment companies in Shanghai, and in 8 years, Tetsuya Komuro successively signed contracts with singers such as Ye Peiwen, Ding Xiaoqin, Ardor, Tan Kaiqi, Chen Minzhi, Lu Xuelian, Yao Yongwen and Yao Yongyi from the three places across the Taiwan Straits to create different musical styles for them. However, after the release of these newcomers' music albums, although the industry response is acceptable, it is not recognized by the market.
After the release of the album, Ye Peiwen won a bunch of music newcomer awards by virtue of Tetsuya Komuro's first signed disciple, and due to unsatisfactory record sales, she was "refrigerated" by the company for several years. Ye Peiwen was discouraged, and later quit the music scene and switched to the clothing business. Ding Xiaoqin, who has published two solo albums, has also gone well on the road to the music scene, fans do not like it, the market does not recognize, and now can only rely on public relations business activities to make a living.
Ardor, a tujia girl from the mainland, stayed in the small room company for half a year, because she could not get used to the music style of the small room, and there were also differences in musical concepts, she took the initiative to terminate the contract and fried the small room "squid" back to the mainland for development.
Composed of 5 Hong Kong girls, Tam Kai-chi, Chen Minzhi, Lu Xuelian, Yao Yongwen and Yao Yongyi, the "Five Golden Flowers" are pure and cute in appearance, and the publicity and promotion momentum at the beginning is very strong, but no one remembers them.
Although the company provided their photos to hong Kong specialty star photo stores for sale free of charge, they were basically left unattended. For several years, this "five golden flowers" did not even have an album pair. Even lin jianheng, the only male singer he recruited in Taiwan, has published two albums, but his fame and sales have always stayed on the margins and are unknown.
Tetsuya Komuro's successful and customary musical approach in Japan failed in Taiwan and Hong Kong. Because of cultural differences and appreciation habits, even Tetsuya Komuro's performances in Hong Kong ended in failure.
The audience at the Hung Hom Stadium in Hong Kong cared not about Komuro's proud new musical style and bizarre laser sound equipment, but about the image packaging and dressing of Namie Amuro, Tomomi Wahhara and others, which was completely unexpected by Tetsuya Komuro.
What made Tetsuya Komuro laugh the most was that on the second day of the concert, the Hong Kong newspapers reported on the concert not the music, but the dress of Namie Amuro and a blue ring on Tomomi Wakara's ring finger!
Summing up his work lessons in Hong Kong and Taiwan, Tetsuya Komuro said, "It doesn't matter, it makes us more experienced, when entering a new place, we need to seriously study the preferences of local young people and understand them more deeply." ”
When deciding to enter the mainland for development, after the recommendation of Orange Sky and Ai Hui Records, Tetsuya Komuro chose mainland actor Chen Hao.
In an interview with me, Tetsuya Komuro lamented, "Compared with when I first came to China 8 years ago, chinese pop music has changed a lot now. The popular songs that I used to hear on the street were very different from the popular songs of Japan and the United States, and there were not so many people who sang while dancing, but now they are much better than before, the types of music are also more, and the quality of singers is much better than before. Some of the songs you hear on the streets now resemble Japanese and American pop songs, and the records are selling very well, and the government is actively fighting piracy, which is a very dynamic and competitive market. ”
When the reporter asked about Komuro's failure in Hong Kong, Tetsuya Komuro's assistant and agent, who were standing on the sidelines, were already frightened and waved their hands at the reporter.
Tetsuya Komuro thought for a moment, "I used to develop in Hong Kong many years ago, but the results were not ideal. Now that you have learned from experience and developed in a new place like China, you must understand the habits of music fans there and set up a localized work team, such as experts who are familiar with the Chinese market and people responsible for image packaging. ”
Unlike the previous operation methods in Japan and Hong Kong, this time Tetsuya Komuro is no longer a person to complete all the work of the album, but to complete the production of Chen Hao's album together with Hong Kong musician Lin Mingyang (Jacky Cheung, producer of multiple albums), Ou Dingyu and Singaporean musician Hui Huanliang.
"The same song, after I create it, will be sent to different places to make, such as giving it to the local producer, and then the local band will play the song to make the song a little more authentic." Just like a chef, he uses the same ingredients to make different flavors of dishes to cater to the tastes of the locals. Especially when it comes to expanding into the Chinese market, each place has a different culture and market, Hong Kong and Beijing alone are very different, and Shanghai is also very different. I will make different styles of music that cater to the cultures of different places. ”
With such caution in entering the mainland market, Tetsuya Komuro has really become smarter.
When talking about the future of music prospects, Tetsuya Komuro said, "In today's era, I hope that some new music culture will be born, because of the birth of the Internet, now popular electronic music and dance music, game music, I will also develop in this direction, in the next few years, I will strive to open up the markets of Chinese mainland, Taiwan and Hong Kong." In addition, in the music industry, the world is becoming more and more competitive, and now that the entertainment industry in Korea is becoming more and more developed, I will also establish a good cooperative relationship with them. ”