[Editor's Note] "Future" is based on time and the unknown. Take miracles as footnotes, and dare as a step.
As the first year of the 14th Five-Year Plan, in 2021 China will embark on a new journey of comprehensively building a modern socialist country and march towards the second centenary goal.
The "14th Five-Year Plan" plan and the outline of long-term goals put forward that we must adhere to the core position of innovation in the overall situation of modernization. It is necessary to strengthen the status of enterprise innovation as the main body and promote the agglomeration of various innovation elements to enterprises. It is foreseeable that the innovation drive in the next five years will be the main tone and power source of economic development.
In 2021, how will innovation drive development? At a time when new Internet technologies and various industries are rapidly integrating and changing, we focus on areas with deep influence such as manufacturing, life, energy, finance, space and oceans, and through mining the story of enterprise innovation, we look for the source of China's economic growth and give inspiration to the future.
Zhongxin Jingwei, November 4 (Zhang Yanzheng) "Since July, with the introduction of war investment and the re-election of the board of directors, Suning Tesco has entered a new era of development as an independent entity. Recently, Huang Mingduan, the new chairman of Suning Tesco Group Co., Ltd. (hereinafter referred to as Suning Tesco), said when talking about the future development strategy of the company, the company has built the most complete online and offline retail service system in China, and clarified the three strategic paths for future development - to do a good job as a retail service provider, to strengthen the supply chain and to optimize the quality of operation.
Firmly ranked first in China's home appliance sales chain
Suning was founded in 1990. In the first 10 years of the start-up period, Suning's main business was air conditioning, and with the addition of many players, the field of air conditioning became the Red Sea. In 1999, Suning gave up the simple wholesale of air conditioning sales and shifted the focus of its business from wholesale to retail. As a result, Suning launched the second 10-year strategy: from sales wholesale to integrated chain retail.
With a standardized and large-scale chain sales model, Suning has long been the first place in China's home appliance sales chain, and was listed on the Shenzhen Stock Exchange as desired in 2004. However, with the development of e-commerce, Suning, as a traditional brick-and-mortar retailer, has sensed a crisis – if it wants to survive, it must make changes. In 2010, Suning embarked on another transformation "adventure", through increasing research and development in cutting-edge technologies such as big data, artificial intelligence, and blockchain, creating a new sales model of online and offline integration. This year, Suning became very fast: in July, it launched the online mall; in August, it was renamed Suning Tesco; a year later, Suning Tesco was officially launched.
Therefore, in the third 10-year transformation and development period, Suning Tesco, which has the inherent advantages of offline entities, has opened the road to accelerating the integration of online and offline development, and has continuously set new records. In 2018 alone, Suning Tesco opened more than 8,000 new stores offline, of which the new format Suning Tesco Retail Cloud launched around the county and town market accelerated the expansion of "one town and one store", opening more than 2,000 stores in a single year. In 2019, following the acquisition of Wanda Department Store, Suning Tesco married the world retail giant Carrefour to further consolidate the retail supply chain.
Deeply engaged in retail for more than 30 years, Suning Tesco has formed a full-link digital retail solution in terms of commodity supply chain, user operation, service construction and technical capabilities. As a result, three core competitivenesses have also been formed: one is to have online and offline all-scenario retail service capabilities; the other is to have a professional digital commodity supply chain system; and the third is to have a full-link service system covering pre-sale, sale and after-sales.
Suning Tesco headquarters Source: Courtesy of the interviewee
Accelerate "retail service provider" upgrades
In July this year, Suning Tesco issued an announcement announcing the list of a new board of directors: Huang Mingduan was appointed as the new chairman and Ren Jun was appointed as the president of the company.
What methods will the new management take to improve the operating conditions of Suning Tesco? Suning Tesco said that since the introduction of the "New New Retail Fund Phase II" war investment, in August of the same year, Suning Tesco Joint Credit Committee was established, the company obtained tens of billions of new credit from the bank, and the business development received strong financial support. At present, Suning Tesco is accelerating the landing of advantageous businesses, deepening cooperation with more brand owners and small and medium-sized retailers, and steadily promoting business growth.
First of all, Suning Tesco will continue to innovate the cooperation model and accelerate the recovery of the supply chain. Suning Tesco pointed out that in July this year, Suning Tesco, Haier Zhijia and Bank of Jiangsu jointly signed the first new credit granting project to explore a new model of bank-enterprise cooperation, open up logistics, capital flow, information flow, bill flow, realize "four streams in one", and ensure the stability of factory funds in a special way, accelerate the recovery of supply chain, and stabilize the supply of goods. At present, this model has been applied in the cooperation of multiple head brands.
The second is to make long home appliances long boards and expand home improvement tracks. Suning Tesco said that backed by two trillion-level markets, the company is accelerating the integration of home improvement tracks to achieve 1+1>2 effect. Since July, Suning Tesco has deepened strategic cooperation with head home appliance brands such as Hisense, Haier, Konka, Skyworth, and Bossy to further expand the market. Suning Tesco 717 Haier Brand Festival, Haier's sales in all categories exceeded 1.1 billion, creating the highest sales record in history; Suning Tesco's "Hisense 9.9 Hi Purchase Festival" broke out single-day sales exceeded 400 million, an increase of 35% year-on-year; during the Mid-Autumn Festival and National Day double festival this year, under the trend of consumption upgrading and offline and online integration, Suning Tesco joined hands with 100 major appliances and home improvement brands to launch the largest home appliance home improvement shopping festival of the year.
In addition, Suning Tesco will continue to accelerate the upgrading of "retail service providers" and do a deep dive into the sinking market. It is reported that on October 1, the 10,000th store of Suning Tesco Retail Cloud landed in Foshan, Guangdong. Deeply cultivating the county and town home appliance market for 4 years, the retail cloud covers tens of thousands of townships in 31 provincial-level administrative units, helping more than 1,800 brand owners sink, serving more than 200 million users with double-line services, and directly driving the employment scale of 50,000 people. Since the beginning of this year, retail cloud has developed steadily, and the overall scale of the first quarter has increased by nearly 70%.
Suning Tesco Retail Cloud's 10,000th store Source: Courtesy of respondents
With the increasing maturity of the open model of county and town home appliance retail, Suning Tesco Retail Cloud has entered the "era of ten thousand stores" and will accelerate into two new tracks: vertically, superimposed home categories, do deep penetration sinking market; horizontally, cut into the quick repair business, enter the high-line market. In the future, the retail cloud is expected to grow into a county and town retail network with the largest number of stores, becoming a capillary penetrating the low-line market and helping the digital transformation and upgrading of traditional retailers.
In the next 10 years, how will Suning Tesco develop?
As the vanguard of China's retail industry, how Suning Tesco will develop in the next 10 years has attracted much attention from the industry. Ren Jun, president of Suning Tesco, said that under the strategic premise of "focusing on retail", Suning Tesco will do two things: one is to further consolidate and highlight the three core forces, supply chain, logistics services and scene experience; the other is to reconstruct the organization, technology and operation of retail service providers in a more open way, so as to better serve users and partners.
First of all, Suning Tesco will continue to deepen the one-stop experience of the two-line scene. The home appliance and home improvement industry is gradually evolving to a new model of sales scenarios, and Suning Tesco will work with head brands to develop a scenario-based consumer experience on the basis of continuously promoting the iterative upgrading of its own new formats. Suning Tesco will deepen the development of two-line integration, create a digital closed loop of people, goods and fields, and continue to strengthen the tripartite interaction of channels, brands and consumers.
Second, with the retail cloud as the starting point to help the digital transformation of small and micro entities. At present, retail cloud has become an open retail solution platform, through the creation of s2b2c ecosystem, the integration of brand, supply chain, technology, logistics, finance, operation and other resources, the formation of systematic retail solutions, to help traditional stores digital transformation, improve store operation efficiency and profitability. At the same time, intelligent business applications such as intelligent replenishment, accurate recommendation of goods and intelligent shelves are also constantly upgrading, and these tools will help franchisees improve the efficiency of commodity circulation.
In addition, Suning Tesco will increase the opening of core resources and capabilities to drive the innovative development of industrial intelligent manufacturing. Suning Tesco will exert its consumer insight capabilities and make consumer trends the precursor of intelligent manufacturing. Based on hundreds of millions of member users, tens of thousands of platform merchants, tens of millions of commodity categories and more than 10,000 new retail stores offline, Suning Tesco has established flexible production cooperation with thousands of large brands, so that products and services can be truly personalized and intelligent, and the proportion of deeply customized items in the platform has increased to 25%.
Stepping into the "14th Five-Year Plan" and facing the future development, Suning Tesco said that it will deeply cultivate the retail advantage business, give full play to its core capabilities and resource advantages, continuously consolidate the home appliance and home improvement supply chain, improve the consumer scene experience, refine service capabilities, explore the physical retail innovation and transformation of online and offline integration, and inject new momentum into the development of the real economy; on the other hand, promote the open output of its own full-link retail capabilities and resources, and help the digital transformation of the industry. (Zhongxin Jingwei app)
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