On November 3, Suning Tesco and Haier held a 2022 strategic kick-off meeting, in which the two sides further clarified the strategic goal of 100 billion yuan in three years, and will further deepen cooperation in terms of old-for-new, scene experience, and full-product purchase, and jointly formulate the main promotion strategy of Christmas, New Year's Day, Spring Festival and other outbreak nodes.
It is reported that the three-year strategic goal of 100 billion yuan refers to the fact that from 2022 to 2024, Haier will achieve a sales scale of 100 billion yuan in suning Tesco's whole ecology, of which the Casarte brand will reach 30 billion yuan. At the same time, the two sides made it clear that the market sales target for 2022 is 22 billion yuan.
Li Huagang, senior vice president of Haier Group, said that Suning Tesco has always been the most important strategic partner of Haier, and the two sides will serve users well, find new market opportunities and improve cooperation efficiency through complementary advantages and ability integration.
"Around the goal of 100 billion, the two sides will jointly establish an integrated and interoperable organization to enhance self-driving capabilities, management capabilities, strategic planning and combat strategy capabilities, refine various work, and achieve strategic goals." Ren Jun, president of Suning Tesco Group, said that Suning Tesco will further strengthen cooperation with Haier in reverse customization, increasing special supply machines, replacing old with new, and quality sales to jointly serve consumers.
As long-term strategic partners, Haier and Suning Tesco have continuously deepened their cooperation in supply chain, logistics and warehousing, finance, marketing, and sinking markets, and joined hands to create innovative samples for collaborative development. According to reports, the two teams will work together, exchange information, and accelerate decision-making to improve operational efficiency.
Since the beginning of this year, the strategic cooperation between Suning Tesco and Haier has continued to land. In April, Haier's first three-winged bird full case experience center in China landed in Suning Tesco Shanghai Pudong store. In the future, Haier plans to work with Suning Tesco to build 100 to 150 three-winged bird experience centers across the country. In the previous 717 Haier Brand Festival, haier's sales in all categories exceeded 1.1 billion yuan, creating the highest sales record in its history. Haier's high-end brand Casarte sold 210 million yuan in full products, an increase of more than 40% year-on-year. Suning Tesco Retail Cloud participated in the whole line of 9,000+ stores nationwide, and the cumulative sales in the sinking market exceeded 500 million yuan.
Entering November, the annual "Double 11 National Carnival Shopping Festival" officially entered the outbreak period. This "double 11", Suning Tesco concentrated resources to create a home appliance home improvement consumption home, give play to the advantages of double-line integration, and upgrade quality services. Through deepening cooperation with Haier and other brand owners, Suning Tesco will further create a consumer experience of quality shopping, double-line shopping and worry-free shopping.