On September 3, the "Cultural and Creative Exhibition Area" sponsored by the Beijing Municipal Bureau of Cultural Heritage was unveiled at the 2021 Service Trade Fair Cultural Tourism Service Special Exhibition. With the theme of "Cultural Relics • Creativity • Life", the exhibition area is composed of 8 themes of 35 cultural and cultural institutions, with the concept of "Cultural Creativity Empowers a Better Life", the representative and perfect display of cultural and creative products and IP images formed by the implementation of the vision of "Cultural Relics Come Alive" in Beijing Regional Museums in recent years, reflecting the achievements of Beijing's construction of "Museum City" on one side. The exhibition area is located in Hall 3 of Shougang Park, with an exhibition area of 429 square meters.
The exhibition area focuses on the latest achievements of 22 national cultural and creative product development pilot museums in Beijing in recent years; shows the rich achievements of the Beijing Cultural and Creative Derivatives Innovation Incubation Center platform in recent years around the cultural and creative development of museums; and shows the beautiful vision brought by the integration of museum collections and science and technology to the research and development of cultural and creative products. At the same time, the "8+ Celebrity Former Residence Memorial Alliance" organized a delegation to participate in the exhibition to carry forward the spirit of Chinese celebrities with cultural and creative products; the Beijing-Tianjin-Hebei Museum displayed on the same stage to show the fruitful results achieved in the field of cultural and cultural innovation with cultural and creative products.
On the morning of the first day of the launch, Wang Jiequn, deputy director of the Propaganda Department of the Municipal Party Committee, visited the museum and gave high praise to the "Cultural and Creative Exhibition Area". Xiang Dechun, member of the party group and deputy director of the Beijing Municipal Bureau of Cultural Relics, and Bai Jie, member of the party group and deputy director of the Beijing Municipal Bureau of Cultural Relics and secretary of the Party Committee of the Capital Museum, commented and guided the exhibition area.
During the exhibition, the cultural and creative interactive area of The Cultural and Creative Exhibition was very lively, the first batch of intangible cultural heritage in Beijing, the "Beijing Music" known as the "Living Fossil of Chinese Music" in the Beijing Cultural and Expo Exchange Hall (Beijing Zhihua Temple Management Office) appeared in the exhibition area, special musical instruments and traditional music attracted a large number of audiences, watching to take photos, understanding Beijing music has become a beautiful scenery in the Cultural Expo exhibition area; the "Cultural and Creative Ice Cream" and other series of cultural creations created by the Capital Museum around the "Bo Ji Mane" have become hot spots in the exhibition area, and the ice cream freezer has become a net red punch card Cultural and creative products such as the newly created "Train Transformers" of the China Railway Museum and the "Miaoying White Pagoda Cultural and Creative Series" of the Beijing Baita Temple Management Office have become the new favorites of visitors this year, the "Full-shaped Tuo" of the China Agricultural Museum, the "Stone Drum" Tuo of the Confucius Temple and the Guozijian Museum, and the "Fu" Tuo of the Beijing Stone Carving Art Museum have become a wonderful experience for foreign friends; the audience personally experiences the patterns of traditional buildings printed by the old-fashioned printing press of the Beijing Art Museum. As if leading him into a historic building to explore its esoteric historical connotations; in front of the booth of the Beijing Cultural and Expo Derivatives Innovation Incubation Center, the audience inquired about "where to buy products" ...
On the first day of the launch of the "Cultural and Creative Exhibition Area", the exhibition area was crowded with people and the audience was endless. Visitors said that this year's exhibition is rich in content, clear in layers, colorful activities, catching people's attention, the staff of the exhibitors are full of enthusiasm, thoughtful service and meticulous explanations have won the support and love of the audience, and truly "let the cultural relics come alive", so that the majority of the audience has obtained a richer experience of museum culture and feel the ubiquitous charm of museum culture. The curators and secretaries of the participating halls attach great importance to it, and as soon as the museum opens, they will personally participate in and guide the interactive activities at the booth, personally explain and organize them personally, and enhance the influence of the display activities through information dissemination. The discipline inspection team stationed in the bureau, the bureau museum department, the bureau laws and regulations department, the comprehensive affairs center and other bureau system units also came to see the exhibition and provide guidance. The person in charge of the Security Department participated in the safety and security work of the exhibition throughout the day.