Junfa Xiliangtang Wetland Park
China Quality News Network News (Xu Yue) In early November, Junfa Group took the lead in launching the "Settlement Subsidy • Common Prosperity and Good Housing" plan, and its 26 projects for sale nationwide were collectively linked, giving the first home purchase and the first improvement house up to 200,000 yuan subsidy.
This is the evidence of Junfa Group's practice of high-quality people's livelihood real estate development under the new situation, and it is also a manifestation of genes. At the strategic layout level, since 2012, Junfa Group has laid out a nationwide layout, promoting the urban renewal model to 14 cities across the country, including Kunming, Guiyang, Shanghai, Guangzhou, etc., establishing perfect supporting facilities, improving the living environment of the people, and solving the city's stubborn diseases. At the product level, from the initial "Product Standardization Version 1.0" to the current "3476 Standardization System" construction, with 3 types of land nature, 4 types of customer positioning for subdivision, to create 7 major product series, 6 major life scenarios; and always the first / first modification of customers, improved customers are consistently placed in the first place of product research and development, market classification.
The villagers of Mita Village in the Junfa Xinluosiwan area welcomed the delivery of their houses
"Living and living is the proper meaning of common prosperity." In the view of Deng Xiaoying, director of the Real Estate Teaching and Research Office of Kunming University of Science and Technology, "living and living" is an important issue of people's livelihood and development, housing is the foundation of people's livelihood, and housing problems are related to the place where thousands of families live and live. Deng Xiaoying believes that living in a home should contain two major meanings, one is to fully meet the basic housing needs of urban and rural residents such as just needs and improvement, on the other hand, let housing, the most important wealth and assets of China's resident families, gradually achieve reasonable distribution among various income groups, so that high school and low-income groups can enjoy the development dividends of China's reform and opening up.
Kunming Junfa City supporting the construction of the school
In Junfa's development strategy, there is a main line running through the whole process, that is, "focusing on the demand for the market, focusing on the first/first modification customers, developing the products they need, and providing living and living services for most people". This core concept is particularly prominent after its transformation into an integrated service provider for urban renewal. People familiar with Junfa know that Junfa started to specialize in urban housing, and has been carrying out professional research and development in the urban housing market since then, and the core of the so-called urban housing function is to solve and improve the living conditions of urban and rural residents as the basis for promoting the construction of new urbanization.
Kunming urban renewal benchmark project Binjiang Junyuan
In 2009, with the acceleration of China's urbanization, Kunming began the first large-scale urbanization construction, Junfa followed the layout of Kunming's urbanization development plan, from the city artery Beijing Road, which is also the location of the Junfa Center, from Binjiang Junyuan and Jinshang Junyuan to Junfa City and Longquan Junyuan; and then to the southeast plate of the city, with the new artery Caiyun Road connecting the main city and Chenggong New Area as the main axis, the new Luosiwan area, the Dianchi Peninsula area, etc. During the construction process, Junfa Group deepened the "quality" and paid more attention to the urban livability index. The improvement of urban public facilities and environment, increase the proportion of supporting educational facilities and basic supporting facilities of living facilities, so that different renewal projects can produce integration effects, radiate to the entire urban area, and become urban emerging residential areas and functional areas. Up to now, There are 61 urban renewal projects in Junfa (including in transit), with a transformation area of 23.78 million square meters, a total of 48,246 villagers, and 3,038 acres of wetlands.
Previous Junfa "heart" action
During the eleventh period, the "Junfa Three Hearts" market was popular, and it received a large number of attention from Kunming citizens, and its sales exceeded 1 billion yuan in one fell swoop. Through the "Three Hearts of Junfa", the outside world can intuitively perceive that Junfa Group is updating the ecosystem from the inside out, consolidating the "cornerstone" of sustainable development of enterprises.
In the view of Junfa Group, on the one hand, the "three hearts" is the continuous deepening of the construction of corporate brand value; its core essence is to adhere to the quality improvement and development of enterprises, focus the perspective of enterprise development more on the needs of urban development and quality habitat, and provide corresponding products and services for this purpose.
The "Housing Subsidy • Common Prosperity and Good Housing" plan launched this time is based on the "three hearts", which implements the needs of the first-placed and first-change customers, restores the most real housing needs of customers, restores the original intention of the brand's most authentic products, and promotes the healthy transformation of housing enterprises. (All images in this article are provided by Junfa Group)