01
In 1985, a little girl was born in an ordinary family in Lujiang County, Hefei City, Anhui Province, and was named Huang Wei (Wei Ya's original name).
At the age of 7, Via faced the first turning point in her life, her parents divorced, and she was sent to her grandmother's house just as she remembered, and since then, the two grandchildren have begun to rely on each other.
Grandma is also a hard-working person, very early husband died, pulling four children alone, in order to make a living, will also set up a stall to support the family.
In Via's impression, Grandma was a stern and industrious old man, who was very kind to her but never doted on her.
When Via was wronged outside and went home to cry, her grandmother always told her bluntly that tears could not solve the problem, and only strong and brave people could defeat tears.
This direct education has allowed Via to cultivate an independent and strong personality from an early age, and to benefit her for life.
Without the love of her father and mother, Wei Ya, her grandmother is her towering tree, taking care of her from wind and rain.
Until the year of high school, when her grandmother died of illness and Via was sad, she began to think about a question repeatedly: Continue to stay in the town or go out to the big city to break in?
Without her grandmother, the only concern of her hometown disappeared, and at the age of 18, Wei Ya packed her bags, left her hometown in Anhui Province, and took the train to the north, which was 20 years.
02
When she arrived in Beijing, Wei Ya changed the original name of Huang Wei to Wei Ya, in order to commemorate her grandmother, because since she was a child, her grandmother has been calling her "Ah Wei, Ah Wei".
Here, she met Dong Haifeng, the man who replaced her mother-in-law as her strong backing on the road of life in the future.
Dong Haifeng was the accompaniment dancer of singer Yilun Lin when he was in college, and he had his first entrepreneurial fund by relying on his part-time job in college.
Wanting to make a difference in Beijing, Wei Ya and her boyfriend hit it off, and the two rented a small façade of 6 square meters in the Beijing Clothing Wholesale Distribution Center and began to start a business.
The haze of SARS in Beijing in 2003 has not yet dissipated, but the young Wei Ya is full of passion in her heart.
She has developed a hard-working and strong personality since she was a child, and in the early days of entrepreneurship, Wei Ya was very business-minded, and she was a model in the store every day.
With hard-working, in less than a few months, tens of thousands of yuan of income in front of the two, Wei Ya felt for the first time the huge energy contained under her thin body.
The first pot of gold is often important, and for Via, with this experience, she is more confident and moving towards her childhood dream.
03
Dreams shine into reality.
After 2000, China's talent shows set off a big boom, and various David TV talent shows appeared in an endless stream.
Via, who has had a dream of stardom since she was a child, like many ordinary girls, fantasizes about one day being able to step onto the big stage.
And the beautiful appearance and a good voice give her the opportunity to show her fists, the boyfriend was once The dance companion of Lin Yilun, and she both understands and supports Wei Ya's choice.
With a hundred confidence, Wei Ya participated in the "Super Idol" talent show of her hometown Anhui Satellite TV, and as soon as she stepped on the stage, she became the one who attracted everyone's attention.
Strength, good looks, Via won the championship in one fell swoop, successfully signed a contract with Universal Records, and also formed a hip-hop rap group with two people, and Via, with a unique voice, became the lead singer of the group.
Debut is at its peak, with good talent and good temperament, although it has not been praised by the company, Wei Ya has also gained a firm foothold in the circle.
Wei Ya, a newcomer in the music industry, is busy running for running announcements and business performances every day, even if her boyfriend Huang Haifeng is an agent, the two people still get together less and leave more.
The hip-hop market is not as hot as it is now, and the most listened to is Still Hong Kong and Taiwan stars, a newly established group, and it is more difficult to gain a foothold in the music market with hip-hop than to ascend to the sky.
After consulting with her boyfriend, Via decided to retreat and return to the clothing industry, the battlefield that once brought her hope and confidence.
04
With the experience of opening a store a few years ago, Wei Ya and Huang Haifeng returned to their old business and became more familiar with the road, and at the invitation of relatives, they opened the store to Xi'an.
At the beginning of a women's clothing store, with the increasingly popular business, their store expanded from 1 to 7, Andia's service concept is not complicated: the customer is God.
For individual customers that others are unwilling to receive, Via asks the clerk to also serve wholeheartedly, so that every customer can achieve satisfaction from the moment they enter the store.
Just when her career was in full swing, Via married her boyfriend of many years and had her own baby.
In the fourth month after giving birth to her daughter, Via returned to work, although she was already worth tens of millions of dollars by then.
Around 2010, e-commerce online shopping began to rise, and more and more young people chose to stay at home and place orders online to buy goods.
Via found that the turnover of her clothing store began to plummet off a cliff, and the daily traffic was becoming increasingly scarce.
The only increase was the rent. In the past, the old customers only tried on clothes when they arrived at the store, and then turned to leave, and after Asking Via, they learned that others liked the style and bought online, which was much cheaper than the physical store.
Wei Ya felt the crisis of offline physical stores, she and her husband discussed, taking advantage of the rise of e-commerce, their offline physical stores must also keep up with the trend and take a key step.
05
The fierce style made Via and her husband decide that the seven offline physical stores that were still profitable would all be closed.
This decision frightened the relatives and friends around them, who felt that Via had taken too far a step, and in case of failure, there would be no way back.
This time, Wei Ya decided to stick to her own way and come to a broken boat.
In order to adapt to the fast pace of e-commerce, Wei Ya's family moved to Guangzhou, the largest wholesale market in China.
Wei Ya, who has just entered the e-commerce industry, does not have the smooth sailing in the past, and for the first time planted a big heel on the unfamiliar business.
Without market research, without opening the footfall, Via, who had too much backlog of goods, lost two million at the beginning.
Unfamiliar with the e-commerce shopping process, in a sale, because of the lack of strict quality control, out of stock failed to ship in time, in the face of customer refunds and complaints, Via has to lose millions of dollars at a time.
In order to maintain the credibility of the online store, Via gritted her teeth and sold a suite with a fierce heart, paying all the money in place.
The couple returned home and looked at each other's tired faces, and Via wanted to cry without tears.
Closing the physical store and devoting himself to the online store, her husband fully supported it, but less than two years after opening the store, he lost his previous savings.
Looking at the poorly run online store, Wei Ya lost sleep, during that time, the hair was a lot off, and the husband and wife also quarreled continuously.
The "Waterloo" of her career has come, and Via thinks again, can she still turn over?
06
A sentence from her husband Huang Haifeng gave Wei Ya, who was panicked, have the courage to fight.
The husband said: "There will be bread, tomorrow when we can't eat, we will go back, I believe we can." ”
With the support of her husband, Wei Ya began to look for the shortcomings of the previous insufficient online store, accumulating experience bit by bit, and the online store was slowly on the road because of its good reputation.
In 2016, Via aimed at the new e-commerce model of live streaming with goods, in front of the camera, Via played her own eloquent advantage, the number of people in the live broadcast room also increased from the first few thousand people to more and more later, and the messages of the interactive screen audience were so fast that they could not be seen at all.
With the live broadcast room of traffic, Wei Ya did her homework to be more serious, and every day after the broadcast, she would carefully memorize the performance, price and characteristics of each product.
Every day in the live broadcast room, even if she is tired, Via will patiently do product guidance, wiping those cosmetics on herself over and over again, so that all viewers can get the best service.
From joining the live broadcast industry in 2016, in less than a year, Via created a miracle of 70 million sales of five hours of live streaming.
This miracle continues to refresh, 2019 double 11, only on the same day, Via live broadcast room sales of 2.7 billion, in 2020 Via ranked first with sales of 31.09 billion, becoming a well-deserved queen with goods.
There is a Viya schedule circulating on the Internet. To sum it up in one sentence, people who are better than us are more desperate than us.
Via has come all the way, there have been scenery and failures, from the small town girl to the counterattack of the queen with goods, it is worth our study and deep thinking...
Image source: Network intrusion and deletion!