A variety of "Mountains and Rivers Motherland" theme cultural and creative products, exquisite and practical cultural and creative products around the Cultural Expo, sparkling Mengxiang silver jewelry... On November 5th, the 8th Central Plains Cultural Industry Expo Fair opened in Hebi City, and the city's cultural and creative enterprises appeared in the Zhengzhou exhibition area to display the development achievements of the city's cultural industry in an all-round way, attracting many netizens to watch the exhibition online.
With the theme of "Protecting and Carrying Forward the Yellow River Culture, Protecting and Utilizing the Culture of the Grand Canal", this year's Zhongyuan Cultural Expo highlights the integration and innovation of traditional culture and modern creative design in the Central Plains, with the goal of building a trading platform for cultural and creative products. In view of the current epidemic prevention and control needs, in order to ensure the safe and smooth holding of the fair, this year's fair will be held online, and the audience can view the exhibition and trade online through the official account of the "Cloud Expo" and the media network live broadcast.
According to the staff of the Cultural and Creative Industries Department of the Propaganda Department of the Zhengzhou Municipal Party Committee, in order to more comprehensively display the cultural image of Zhengzhou, the city has set up a separate Zhengzhou exhibition area in the expo trading theme area, with a booth area of 142 square meters. The overall frame structure of the Zhengzhou Pavilion is based on the color of the "Yellow River" in the "Motherland of Mountains and Rivers", supplemented by the form of the Yellow River flowing endlessly. The framework is based on the introduction of the relevant texts of "Mountains and Rivers Motherland" as the main background, which further echoes the theme of the exhibition area.
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Whether it is entering the expo trading theme area, or the online camera camera lens, it is easy to be attracted by the Zhengzhou pavilion, an ancient and modern Zhengzhou cultural picture scroll is displayed in front of everyone - the front of the exhibition hall uses a 3D naked-eye screen to show the ancient Zhengzhou represented by the Shaolin Temple, the Observatory, the Zhongyue Temple and the Yellow Emperor's hometown; the modern Zhengzhou represented by Zhengzhou East Railway Station, CCD, and Zhengdong New District allows the visitors to feel the immersive high immersion experience. Strive to highlight the good trend of the sustained and healthy development of Zhengzhou's cultural industry, and further enhance the cultural popularity and influence of Zhengzhou.
According to reports, the main exhibition hall of Zhengzhou takes "The Ancient and Modern Reflection of the Motherland of Mountains and Rivers" as the theme, focuses on the display and trading of cultural products, and is divided into four exhibition areas of "one main and three special features", namely the theme exhibition area of "Mountains and Rivers Motherland", the special exhibition area of "Celebrating the Centenary of the Founding of the Party", the special exhibition area of "2021 Zhengzhou Cultural and Creative Design Competition Achievement Display" and the special exhibition area of "Cultural and Creative Enterprise Product Display".
The theme exhibition area of "Mountains and Rivers Motherland" mainly displays cultural and creative products and cultural tourism projects created around "Mountains and Rivers Motherland". The display part of the cultural tourism project uses the interactive touch screen to display the four tourism routes of "mountain", "river", "ancestor" and "country" and related cultural tourism projects, and comprehensively displays the active exploration and beneficial results of Zhengzhou in the aspect of "culture + tourism";
The theme exhibition area of "Celebrating the Centenary of the Founding of the Party" displayed the cultural and creative products created around the celebration of the centenary of the founding of the Party, the interactive experience of learning and education, etc., and showed the visiting masses the city's rich form and full of spiritual connotations to celebrate the centenary of the founding of the Party, showing the charm of Zhengzhou's red culture;
The 2021 Zhengzhou Cultural and Creative Design Competition Achievements Exhibition Area focuses on the award-winning finalists of the cultural and creative competition "Zhengzhou Gift" cultural and creative product design, "Zhengzhou Story" short video creation and "Zhengzhou Impression" urban cultural and creative logo design, further broadening the influence of the competition and excavating the new cultural and creative forces in Zhengzhou;
The product display of cultural and creative enterprises mainly focuses on the display and trading of cultural products, and 4 enterprises such as Mengxiangyin, Xiangyu Culture, Huaguan Culture, and Dahe Village Site Museum participate in the display, and the exhibits mainly include more than 100 kinds of cultural products such as museum product development, creative design, and arts and crafts.
"Tang Palace Night Banquet" dance animation version ip "Tang Mei'er" series of cultural and creative products, Dahe Village family cute refrigerator stickers... The exhibition project showed everyone the crystallization of the integration of Cultural Creativity and Scientific and Technological Development in Zhengzhou, the spark of the collision of traditional culture and fashion culture, whether it is a novel and interesting cultural and creative product, or a digital and technological display, Zhengzhou's participating projects are full of creativity and refreshing.
Zheng Bao all-media reporter Qin Huawen/photo