Big and small news client April 8 news (ymg all-media reporter Qu Caiyun photo report) not only to be their own anchor, but also to set up a company, establish a base to incubate anchors, edit video personnel, actors... Tan Jing, a post-70s beauty, is somewhat "ahead" compared with her peers, and even faster than many post-80s and post-90s have grasped the pulse of the era when live broadcasts were popular during the epidemic period.
How can a post-70s beauty, who is not too young, have such a keen ability to adapt and keep herself at the forefront of the times? And let's listen to the story of the beauty anchor.
At the beginning of the epidemic, he spent a lot of money on live broadcasting, short video production and operation, studied more than ten hours a day, and wrote more than ten notes
"Without foresight there must be near-term worries." Speaking of learning live broadcasting during the Spring Festival epidemic in 2020, Tan Jing believes that she has benefited from the lessons of her previous business failure.
In 1996, Tan Jing went abroad through an intermediary company and worked in Vietnam, South Korea and Hong Kong for four years, during which she accumulated a lot of contacts. In May 2000, using the resources accumulated in foreign countries for four years, Tan Jing rented a writing room on the second floor of the Machinery Building and acted as a national labor intermediary.
After opening the company to make money is relatively easy, Tan Jing once relaxed her body and mind, lived a rich and idle life, did not consider the variables of the mall and future development.
"Times are changing, the overseas labor intermediary market is gradually shrinking, but I did not realize that the business is going downhill, at the end of 2015, the business had problems, and the New Year was completely over." After the business failed, Tan Jing, who has always liked to play with literature and collected a lot of treasures during the economic "wide head" period, opened a literary and play jewelry store on Xinzhuang Street in the summer of 2016.
This time, Tan Jing remembered the lesson that the intermediary company did not perceive the business failure caused by the trend of the times, and keenly captured the bits of information and the changes of the times. "Jewelry stores have been open for three and a half years, they can't open their doors, and I suddenly feel that the trend in physical stores may not be too good." Therefore, during the epidemic period, Tan Jing spent more than 3,000 yuan to learn live streaming with goods, and then spent 9,000 yuan to learn short video production and short video operation, "learning for more than ten hours a day, writing more than ten notes." "While studying, Tan Jing uses the knowledge she has learned to make her own account, and insists on taking many videos every day." In the process of shooting, I felt more and more that this thing was very interesting, and slowly found the feeling, while shooting and sending, I did not expect that my account was also done, and the works were often popular. With the efforts of Tan Jing, this account has achieved more than 11,000 fans in one month.
Repeated requests from friends prompted her to start her first live broadcast
Tan Jing's friends and classmates were surprised and curious when they brushed her vibrato, "You are doing so well in your video now?" How? Teach me. "Tan Jing almost every day to tell more than one friend how to shoot and make videos, how to operate the vibrato number, because the epidemic can not get together, can only teach online, Tan Jing has a clever move, instead of repeating the teaching one by one, why not teach everyone live at one time?
Tan Jing then released a notice on her Douyin number, and friends who wanted to learn arrived at Tan Jing's live broadcast room on the evening of March 7, 2020, and the first live broadcast of Tan Jing's life was opened. "To be honest, I was a bit silly when I first did the live broadcast, and I accumulated a lot of theoretical knowledge before, but talking on paper is not the same as practical operation." Tan Jing admitted that the first live broadcast of her life was actually a failure, "No experience, lack of interaction, people talk to me, hello, I didn't pay attention, at that time full of thoughts to teach others, Barabala said a lot, I think it is a one-time way to teach others all said, but a number of friends called me after I broadcast, asking what is going on here? What's going on there? Tan Jing immediately realized that her live broadcast was flawed, she ran to other people's live broadcast room to compare, found that she lacked a lot of things, so she stayed in other people's live broadcast room for a whole day to study.
The second live broadcast was signed by mcn agencies
At eight o'clock the next night, Tan Jing opened the second live broadcast, this time the effect was very good, Tan Jing succeeded. On the same day, Tan Jing, who was lively and wonderful, was photographed by mcn agency, giving her a basic salary of 3500 yuan a month, plus a commission with goods, and broadcasting for two hours a day. Tan Jing signed a contract with mcn agency to sell headphones, sound cards, live broadcast brackets and so on in the live broadcast room.
Tan Jing's live broadcast room is becoming more and more popular, and after the fourth live broadcast, it was found that the news and comments were full, and after this, it was the norm to be full. During the epidemic, jewelry stores have no income and have to pay rent, but Tan Jing has opened up another way to make money, and she has begun to make money in the live broadcast room. In this way, during the epidemic, when everyone was bored at home, Tan Jing was happily in front of the anchor in the live broadcast room. The epidemic eased, the store reopened, and Tan Jing began to run her own jewelry store again, and the daily live broadcast did not give up.
Assist the women's federations at both levels in the urban area to carry out public welfare training
With the outbreak of the new crown pneumonia epidemic, the real economy has been impacted, new online consumption methods have emerged, and "live streaming with goods" has become a hot word for consumption. However, many small and medium-sized enterprises, individual industrial and commercial households, especially female practitioners, "have ideas but few ways". In order to help entrepreneurial women alleviate difficulties and solve difficulties, in line with the concept of "teaching people to fish is not as good as teaching people to fish", the Municipal Women's Federation and the Zhifu District Women's Federation innovatively carried out the "Women's Federation Teaches You to Do Live Broadcasting" - "Incubation" anchor activity. After searching for "Xiaobai" anchors, official review and other links, Tan Jing, then vice chairman of the Wanda Business Circle Women's Federation and with rich live broadcast experience, became a training lecturer selected by the Women's Federation, and she carried out a 15-day public welfare training and incubation for 10 "Xiaobai" female entrepreneurs such as entrepreneurial female college students, unemployed women, full-time mothers, female stall owners, etc., from account operation, live streaming to online and offline diversion, and promotion of the WeChat public account of the women's federation at both levels in the urban area, and 10 live broadcast "Xiaobai" were successfully upgraded to "anchors" with goods.
"Live streaming with goods", both on and off the screen. With the efforts of the Women's Federation and the training of Tan Jing, the new marketing method of live broadcasting has become a magic weapon for women who have lost their economic income for various reasons to break through the predicament during the epidemic.
Ten female anchors brought goods together and presented birthday gifts to the party in a different way
On the morning of July 1, 2020, on the occasion of the 99th anniversary of the founding of the Party, the Yantai Women's Federation, the Zhifu District Women's Federation and the Xiangyang Street Party Working Committee walked into the Wanda Business Circle to jointly carry out the theme party day activity of "teaching party lessons to strengthen the original intention and help entrepreneurship incubation live".
On this day, the ten female anchors trained by Tan Jing started broadcasting at the same time, ushering in a new life with a new model, and the cumulative number of participants in the live broadcast room reached more than 5700 people. Relevant leaders walked into the live broadcast room to cheer for the ten female anchors.
Wanda commercial district has more than 2,200 business households, and more than 60% of the women are employed. Relying on the shared space of the party and the masses in the Wanda business circle, the Zhifu District Women's Federation has set up the city's first "two new" organizational field "Women's and Children's Home" project - Zhifu District Women's Growth Home, to help female entrepreneurs, female small and micro merchants, and female practitioners solve various problems in the process of marriage, family, career and entrepreneurship. On the same day, the "Yantai Women's Innovation and Entrepreneurship Incubation Base" and the "Zhifu District Women's Growth Home" were unveiled, and Tan Jing became the first batch of counselors of the Zhifu District Women's Growth Home, and then served as the director of the home.
A total of 686 people have been trained online and offline
In order to do a good job in training, Tan Jing simply stopped her live broadcast room.
Public welfare classes are not only held in Yantai, last year's National Day Municipal Women's Federation to Texas poverty alleviation, Tan Jing's short video operation and live broadcast with goods knowledge as one of the technical poverty alleviation content, passed on to the local small and medium-sized micro enterprises. "More than 80 people came to listen to the lecture, and the time was limited for more than an hour, and after the class, everyone gathered me around and asked about this and that, hoping that I could go to the lecture again." The students' thirst for knowledge deeply touched Tan Jing. Another time Tan Jing went to the Municipal Disabled Persons' Federation to give a lecture to more than a dozen disabled people, and the disabled people's enthusiasm for perseverance and hard work also made Tan Jing feel deeply.
In November 2020, Tan Jing registered her own company, Yantai Net Red Culture Media Co., Ltd. "After the establishment of the company, I spent money to buy the technology of the Southern team, specializing in the Douyin Kuaishou account, although this technology is relatively fast, but it is not sustainable, and it ended in failure after experiments." After that, Tan Jing established cooperative relations with some large media companies in Hangzhou and Beijing, and successively received orders for advertisements and clips, "so that I can take everyone, especially disabled students, to make money by editing videos." ”
In November 2020, Tan Jing established the Qingzhu Net Red Shooting Incubation Base in the Oriental Culture Market. Here, Tan Jing continued to carry out public welfare training, train anchors and actors, teach the knowledge of editing videos, and help the anchors and actors she trained to make money by taking orders. "Our base has a variety of backgrounds, such as Northeast Kang style, ancient style, Republic of China style, Hong Kong style, ethnic style, etc., these backgrounds will be paired with different costume props, so that video shooting enthusiasts can shoot better videos here and improve and enhance their Douyin accounts." Every afternoon, the trained anchors start broadcasting at the base, and Tan Jing assists them in broadcasting while guiding.
In January this year, under the guidance of the United Front Work Department of the Zhifu District Committee and the Women's Federation of Zhifu District, and with the approval of the Zhifu District Civil Affairs Bureau, Tan Jing's Yantai Internet Celebrity Culture Media Co., Ltd. established the Yantai Internet Entrepreneur Service Alliance to serve people with lofty ideals.
Up to now, Tan Jing has trained 686 "internet celebrities" online and offline, and it is still continuing. "Now the online market is mixed, after the epidemic, everyone rushed to the top, and many people spent money but did not return." I hope that through the "short video operation and live broadcast with goods" offline public welfare class created by the Zhifu District Women's Federation, I can help the general public of Yantai and help everyone open the first step of online entrepreneurship, and hope that the Qingzhu Net Red Shooting Base can find and cultivate more grassroots actors and anchors by taking everyone to shoot videos and group videos. Tan Jing hopes that through the Yantai Network Entrepreneur Service Alliance platform to help more friends who start a business on the Internet, so that everyone can share resources on the platform, hug the group for warmth, and also hope to establish a positive energy image of Yantai network entrepreneurs.
Biography:
Tan Jing, born in Yantai in 1977, began selling fruits at the age of 19 to "be the boss", and currently serves as the executive deputy director of the Zhifu District Entrepreneur Service Center, the director of the Zhifu District Women's Growth Home, the vice chairman of the Wanda Business Circle Women's Federation, the president of the Yantai Network Entrepreneur Service Alliance, the founder of the Qingzhu Net Red Shooting Base and Yantai Net Red Culture Media Co., Ltd., committed to helping women innovate and start a business.
Editor-in-Charge: Sui Shanshan