A lot of times when a person wants to do something, it really has little to do with IQ and emotional intelligence, the key is whether you can find the direction that really suits you and stick to it.
This is a very big feeling after I recently read Chen Lei's "Half-Hour Comic Chinese History" and learned about his entrepreneurial story.
Who is Lei Chen? The network name is "two mixers".
Chen Lei said bluntly that he did not like to study when he was a child, but he had a small hobby, that is, he liked to scribble on the book. When he was in school, the teacher was lecturing on it, and he would doodle underneath himself.
After graduating from college, Chen Lei entered a state-owned enterprise, became an automobile designer, with a monthly salary of 5,000 yuan, although the salary is not high, but the treatment is good and relatively stable, so after working in Shanghai for a few years, Chen Lei also paid a down payment to buy a house and became a house slave.
Like most people, Chen Lei's first half of life was as ordinary as ours, living a nine-to-five life every day, squeezing the bus and the subway to commute to work, and At that time, Chen Lei was mixed in the crowd, and almost no one could recognize it.
But Chen Lei is destined not to be an ordinary person, and he does not want to make his life so mediocre, so in his spare time he created his own public account "Bastard Yue".
Because the work of state-owned enterprises is relatively relaxed and there is more free time, he began to publish some of his own comic works on his public account.
At that time, he just wanted to extend his hobby and did not think too much about it, until 2017, when the public account entered the dividend period, and he also began to seriously do the public account.
At that time, a car portal came to him to work with him, hoping that he would do car advertising in the form of comics, and he was very successful and satisfied. Soon after, another car company approached him, asked him to do some advertising, and gave him 40,000 yuan for advertising fees.
At that time, Chen Lei was very happy, he saw that the public account could make so much money, he wanted to jump out and start a business, but he still gave up when he thought about it, why? There are two reasons for this.
The first is that he does not have full confidence in the works he creates, and he does not know whether the market will accept them.
The second is that he has just paid a down payment, and when he buys a house, he needs a steady income to pay off the mortgage.
So after thinking about it, he still gave up, although the wages of state-owned enterprises are relatively low, but at least they are stable enough.
If Chen Lei'an quietly works in a state-owned enterprise, then his story will be over, but because of the emergence of 2 opportunities, his life has been completely changed.
When he went to college, Chen Lei's college classmates recommended him a game "Allied Death Squad", which is particularly interesting, but it involves a lot of historical knowledge, and if you want to pass the level, you need to have enough understanding of these historical knowledge.
However, when he was in school, Chen Lei did not study seriously at all, nor was he interested in history, he was simply a scum, so in order to pass the customs, he went to read a large number of history books, which made him interested in history.
One night he flipped through the history books and read the "Outline of the History of the Chinese", and as a result, he was confused by the article of the Eastern Zhou Countries, the history of the Eastern Zhou Countries was too complicated, he read for a long time and did not sort out the relationship inside, and the reading was particularly big, so that night he was more energetic: I would rather not sleep, but also to sort out this historical relationship.
As a result, as he read it, a very creative idea popped into his head: Can he express this history without the form of comics?
He compared the Eastern Zhou nations to a class, compared Qi Tianzi to a class teacher, and compared other countries to students, which is very interesting and easy to understand, and as a result, after the series of comics was released on the public account, it immediately became popular all over the Network, and was forwarded by many big coffee and big v, and in less than a week it broke through a million hits and attracted many fans.
The second opportunity is that Chen Lei, as a Maxima, met Bole "Zhang Quanling".
In 2015, Zhang Quanling, who was very popular, suddenly fell ill and coughed up blood, and he thought he had cancer, so he resigned from CCTV.
Although it was later confirmed that the possibility of cancer was ruled out, Zhang Quanling was also a strange woman, she had worked on CCTV for 10 years and won almost all the awards in the media industry, but CCTV was a more stressful place, and she also wanted to explore more possibilities for herself, so she resigned that year.
After resigning, Zhang Quanling did not choose to quietly teach her husband and children at home, but has been looking for a new direction.
Because his eight-year-old son Chen Chen is a fan of Chen Lei, the "second bastard", Zhang Quanling got acquainted with Chen Lei, because the comics on Chen Lei's public account were too interesting, and he wrote historical stories through humorous and witty techniques, which greatly attracted Zhang Quanling.
Zhang Quanling has been a CCTV host for countless people over the years, and his sense of smell is sensitive, and he immediately found that this will be a huge business opportunity, because it can solve the century problem of many parents - let children learn history happily.
So she immediately met Chen Lei, flew to Shanghai alone to discuss with Chen Lei, the two of them talked in the hotel for less than half an hour, Zhang Quanling threw all his 1.47 million yuan to Chen Lei, let him do this thing well.
After returning home, Zhang Quanling contacted Xu Xiaoping and added an additional 15 million yuan to Chen Lei.
After getting tens of millions of investment, Chen Lei was happy and happy, he also realized that what he was doing was a very promising thing, full of confidence and confidence in his own creation, so he immediately resigned, formed a team, and began to focus on comics.
Chen Lei, who is fully engaged in comics, is like opening a hanging, in less than two years, the "bastard" public number has absorbed tens of millions of fans, men and women, young and old are his fans, every day with a mobile phone message to urge change.
In 2017, he collected the previously released comics into a volume of "Half-Hour Comics chinese History" for publication and distribution, and as a result, in less than 7 hours, the five major e-commerce platforms were robbed of goods, and many times reprinted, which was also in short supply, and many old mothers bought one book after another. Now in four years, the set has sold more than 41 million copies.
And Chen Lei also because of this set of books, with a royalty of 12 million a year, on the list of Chinese writers rich, ranked fifth, from a monthly salary of 5,000 migrant workers, transformed into a value of 300 million.
Zhang Quanling also made a lot of 120 million yuan, won his investment debut, and successfully started his investment career.
I have read this set of books many times, in fact, there are many books on historical themes, why can Chen Lei's set of books be so popular? There are no more than three reasons:
1. Reduced reading difficulty, humorous and funny
Why do many people, many children, not like to read history books, do not like to take history lessons? It is because the traditional history is too dry and difficult to understand. Including those history textbooks, they are all densely packed with words, which make people look big at a glance, not to mention interested.
Not only that, but many historical backgrounds are particularly complex, mixed with a variety of heavy chronological information.
So when Chen Lei created this set of books, he made a breakthrough in this point, first of all, it used the form of comics to explain history, never write where he could draw, and it was easier to figure out the content by looking at pictures, so reading his comic books did not require you to have a deep historical foundation, even children can understand.
Secondly, there are no profound professional terms in the whole set of books, all of them are humorous paragraphs, and many historical stories are specially described by chen lei in order to facilitate children's understanding.
For example, speaking of the princes of beacon drama, he wrote: Teacher Zhou successfully challenged Gao Lengmei's laughter point of 30,000 feet above sea level, and the price was to be beaten by the wild child Rong Di of the next class. Since then, Teacher Zhou's unreliable image has been deeply rooted in the hearts of the people, and his prestige has since plummeted, and he has begun the journey of being bullied by children.
For example, when it is written that Fan Zenghongmen killed Liu Bang at a banquet, he wrote: So this secretary made up his own mind, half of the meal was eaten, and a waiter was called to hum and perform the dance sword, and he waited for Xiang Yu to stab Liu Bang to death under an order.
The reason why history is difficult to learn is because there is too much information about Shen She, but Chen Lei has removed the original boring historical figures, eras and events, and retained the key backbone of the complex and simplified, making people clear and clear. And with a unique "historical formula" and historical style, people inadvertently remember the knowledge points in a relaxed and funny atmosphere.
2. Easy to remember, easy to remember historical knowledge points in laughter
From the perspective of study, if the history is clear, it will be of great help to the achievements of literature and history. From the perspective of life, understanding history can enable children to cultivate a greater view of the pattern and the overall situation from an early age, and it is also conducive to their ability to cultivate a strong character.
Traditional historical stories are complex and difficult to understand, but "Half-hour Comic Chinese History" is different, which divides the complex historical background, and uses the difficult to remember knowledge points to express with a smooth mouth or a harmonic stem, which is funny and easy to remember.
For example, when covering the general context of history, he wrote:
The Spring and Autumn Warring States are like a class
Great Qin was addicted to death
The Three Kingdoms are three major battles
The chaotic world of Wei and Jin was very strange
The Southern and Northern Dynasties were rich in the production of losers
Datang's most dazzling national style...
For example, when talking about the Three Kingdoms period, he divided into three districts:
North: Ma Tenghan Sui often made a meal Yuan Shao died and Gongsun Zhan died;
Middle: Cao Cao desperately slashes Tao Qian, Liu Biao's hand slips and stabs Sun Jian;
South: Zhang Lu Liu Zhang does not deal with Sun Ce to play around Jiangdong District. ”
For another example, when talking about the order in which Qin destroyed the Six Kingdoms, Chen Lei created his own harmonic stem, "calling Zhao Wei to play Qi Qin" (Han Zhao Wei Chu Yan Qi Qin);
It really makes people understand it at a glance, understand the historical plot while laughing, and remember the knowledge points.
3. Ask the historian to check and absolutely respect history
Although this is a comic book, Chen Lei has spent a lot of money to ask historical experts to check the content, absolutely respect history, and do not have to worry about children being biased by wrong historical knowledge.
Chen Lei solemnly said that he has always adhered to the original intention of a content entrepreneur, "to be a porter of knowledge, I do science popularization, to ensure the accuracy of content, is my bottom line."
For children, self-control is generally weak, coupled with the influence of the environment, it is easy to indulge in electronic products, over time, there will be a personality of anxiety, lack of patience, boredom and fun.
Although life has become better now, all kinds of electronic products have filled all aspects of life, and many people do not even have the concentration to quietly read half a day's books, let alone children, more or less are holding mobile phones to play games at a time of school, and there are many seven or eight years old, wearing glasses of hundreds of degrees... What a terrible thing.
And this set of comic books of the mixed brother can solve the problem of this century, let the child smile and remember the historical knowledge points, no wonder the long-term domination of the major platform best-selling lists, some were also selected by the Ministry of Education "one of the ten good books that Must Read in Chinese primary and secondary schools"!
Even "Global People" specially commented that the author Chen Lei let Gao Leng's history wear a "funny" coat, just like a sugar-coated pill, so that people are willing to swallow, and unconsciously cure the disease of the next generation of Chinese people who "lack of national feelings".
My eldest nephew is studying at the downtown primary school, and their class has a set of this book, which the class teacher specially recommended, so that parents must buy it.
Reading half an hour of comics, you can laugh and learn historical knowledge points, adults can relax their mood and increase talking points, children can laugh while laughing, while learning historical knowledge, improve language, historical level, this is undoubtedly the most worthy of investment!
During the Spring Festival, a full set of books second bargain, a dozen pieces of a book, now buy a full set, can save more than a hundred yuan, there is no more cost-effective than this, whether you look at it yourself, show it to your children, or send friends, are the best choice, have time to accompany your child to read, don't let him indulge in mobile phones, games!
Favorite friends can click "Take a Look" below to buy, while the event is not over.
【Ink Pond Culture】 Half an hour comic Chinese history and other series of a full set of 20 volumes ¥38 purchase