What should a good design look like?
Good design comes from life. It is a link between design and world emotions, it is not only to express aesthetics, but also to express the understanding and cognition of space by design, thus producing the relationship between space and humanities and life. Life is full of variety, fireworks in the world, gathering and separating, trivial warmth, is the true look of life, designer Zhang Lin knows very well: only from life, is the sincere design.
In this issue of design highlights, sidw invited Zhang Lin, the founder of Zhimei Zhicheng Interior Design, to conduct an interview to see how the designer who carved romance in his bones answered the aesthetics of life, and how to use a sincere heart to explore design and explore life.
ZHANG Lin
Member of the Council of creative design center of the Commercial Committee of the China Council for the Promotion of International Trade
Art Director of Shanghai International Design Week
Co-curator of Shanghai International Design Week
Founder of Zhimei Zhicheng Interior Design
Design is not a profession, it is an attitude, a sincere interpretation of life in our hearts as designers. Sincerity, just like the philosophy of our company, explores the aesthetics of space with a sincere heart. For design, sincerity of life, simply speaking, the pursuit of beauty is sincere, you can pursue the space of beauty; for the sincerity of customers. We can get the sincerity of our customers for us.
--Zhang Lin
It is said that art comes from life and is higher than life. Designer Zhang Lin has been engaged in the interior design industry for more than ten years, and in 2014, he opened a company called Zhimei Zhicheng Interior Design Company, which aims to explore the aesthetics of space with a sincere heart, and is committed to continuously creating functional and artistic space experiences for customers.
Design is only the method and the way, the experience is the purpose and the result. We integrate design into life, pay attention to the sense of space experience, the biggest purpose is to explore the space experience between aesthetics and functionality, with a sincere desire. Paul Rand once said: "If a space is in the process of design, if the designer blocks the connection with the good life and lacks sincerity, then such a design will lose its beauty." ”
Designer Zhang Lin abandons a single thinking path, hoping to integrate more diversified experiences while meeting the needs of customers, and integrate more contradictory artistic levels in the precise spatial structure, ancient and modern, rich and simple, romantic and realistic. In the process of each design, he stands on the shoulders of giants, invests a lot of rational analysis and artistic perception, and explores the special expression of art in life and space with a sincere heart.
It is said that design comes from good intentions, dare to be true, and tend to be beautiful. What is good intentions? Simply put, it is to have an altruistic heart, meet the explicit and implicit needs of users, and light up the precious kindness and warmth through design. In the process of presenting the design, restore the real needs, through empathy, empathy or dialogue with the user, the potential invisible needs are made explicit through the design.
When sidw asked how to define "good design" and "bad design".
Designer Zhang Lin stressed this point very much, he said: "In line with the background of the times, matching the needs of Party A, and having its own values, it can be described as 'good design', and in general, it is 'altruistic design'." "In the face of our clients, we have not only a professional profession, but only a manifestation of our ability to work, which includes professional ethics and professional ethics." As a designer, I think I should stick to this, have a professional career, and have a little altruism, and be sincere."
Design, in fact, is a process around "beauty", is the process of exploration, expression, transformation, implementation and presentation of beauty. The needs of customers are the key points in this process, and what you need to maintain in the process of converting beauty is altruism.
■ Designer Zhang Lin - the first from the right
Q&a excerpt
sidw x designer Zhang Lin
q: What is the biggest reward for you by design?
Change, design it can change everything, change the way I think things, change the customer's perception of me, change my customer's perception, can also change some of our views on aesthetics, this is the biggest change for me.
q: Excellent works will be mutually successful with personal brands, how do you think about the designer's personal brand value?
Designer to a certain extent, he needs to create his own IP, build his own brand, so that he will have his own positioning, will go further, after having his own IP, when you do things, it will have a symbol, this symbol is in line with your own, then you do this symbol in depth, it is your IP, so that we will have more space and development for the growth of designers, the value of designers.
q: How has the pandemic affected your design industry?
The impact is very large, simply from the customer can be reflected, the customer's economic situation will have a great change, everyone is compressing investment. For example, to do a project, the original investment is very high, and finally after the outbreak of the epidemic, it will be adjusted at any time, and may be aborted, will pass off, most of it is to reduce the budget of the river to do, then this will consider the designer's overall control level, how to control the entire budget under this epidemic, how to adjust, how to adjust our investment in this program according to the actual situation, is it possible to keep our design level unchanged in the case of reduced costs.