A few days ago, Himalaya's first "Double 11" activity was launched, focusing on the theme of "a better life inside and outside", launching value-added members and massive physical goods, and also cooperating with anchors on the station to explore new models such as live streaming with goods and online stores, providing a new experience of "double harvest" of spiritual food and life goods in the "Double 11" shopping carnival.
In this "Double 11" activity, Himalaya upgraded the traditional consumption concept to "material + spiritual" consumption, opening a new shopping trend. From now until November 15, users can search for the keyword "member" or "double 11" in the Himalaya app website to go directly to the event page.
It is reported that as of the first half of 2021, the total length of audio content on the Himalaya platform has reached about 2.1 billion minutes, which can be listened to by one user without repeating for more than 4,000 years. During the event, users can spend 198 yuan to purchase a Himalayan VIP membership annual card, experience a rich content supply, and at the same time enjoy benefits such as joint membership and mall discounts.
Himalaya Mall has also selected popular physical goods on the shelves, covering skin care products, food, daily necessities, toys, household appliances and other categories, giving users a variety of choices. By opening up the rights and interests of the Main Station of the Himalaya App and the Himalaya Mall, the experience of "listening while shopping" is more enjoyable.
In addition, Himalaya launched the anchor to bring goods, and launched four venues: good things for science and technology, good things for home, good things for parents and children, and good things for fashion. A total of more than 2,000 anchors signed up to participate, and users successfully placed orders through the link shared by the anchor, and the anchor could enjoy the benefits of carrying goods.
As an online audio platform loved by users, Himalaya has accumulated a wealth of high-quality spiritual food in the station. In this "Double 11", Himalaya hopes to create a new experience of "listening and shopping" by opening up the channel of "material" and "spiritual" consumption, and advocate the new consumption concept of "both inside and outside". The exploration of the new model of anchors with goods will create favorable conditions for content creators to explore models such as live streaming with goods and online stores, so that the monetization mode of content creators and anchors will be more diversified.
Column Editor-in-Chief Xu Sufei
Responsible Editor Liqi Ni
Image source Infographic