soul Zhang Lu: Adhere to the original intention and continue to meet the social needs of Generation Z
In recent years, with the rise of Generation Z, the pattern of the social field is accelerating, and new social forces are emerging. Among the many emerging social products, the soul app is one of the relatively bright performances. Under the leadership of Soul Zhang Lu, Soul makes friends with the young people of Generation Z, builds a stress-free social space for them, and solves their social pain points.
As the first generation of people born with the Internet, Generation Z is a highly confident generation, they "love to share, love to express, love to think", and their pain points are obvious - lack of free space for expression. Although social apps such as QQ and WeChat have achieved the ultimate experience and interaction between people. However, these social apps also closely bind communication and social networking and map more realistic relationships, so in life, many people are worried about being evaluated by people around them when publishing content, and they are worried about sharing. Generation Z young people want a social platform that shields the influence of offline undesirable factors as much as possible and can truly provide a stress-free interactive environment. This gap between the new demand and traditional social products has created an opportunity for the emergence of new social forces.
The founder of soul Zhang Lu mentioned that the launch of soul this product was originally completely out of a simple wish. "When you want to send some heartfelt words on the Internet, but think that it may not be appropriate to send a circle of friends, there is no reply on Weibo, and finally you can only post it in the qq space, and it is only visible to yourself." The loneliness brought about by this experience brought to Soul Zhang Lu the idea of developing a product that allows users to publish content anytime, anywhere without pressure, and get a response in a short period of time, so the Soul app was born.
The reason why soul can quickly gain the favor of young people is because many of soul's functions really solve the pain point problem of young people. Based on the pain points of the Z generation group, soul Zhang Lu and his team have specially built a safe, stress-free social environment and efficient connection mechanism, allowing users to freely express and share their views and stories, and obtain timely and high-quality feedback. On the one hand, users can post content on the public "square", on the other hand, users can directly match one-on-one chats, but either way, there is a bottom-level logic: all content and relationship matching is based on the user's interests, personality, historical preferences and other spiritual characteristics of the portrait.
soul does not use the method of importing contacts and does not support the use of real avatars. When a new user enters soul, they can make a virtual avatar for themselves and re-create a new "persona" by tagging, and then the new user needs to complete a personality test in soul, which will help the user portrait to be further clarified. In this way, with the help of user portrait precipitation and AI algorithm, soul can continuously improve the matching accuracy of push content, and improve the user's private chat matching degree and the participation of push group chat. It can be said that by removing the influence of physical factors such as appearance and occupation, soul returns social networking to the essence of the soul.
Soul has made a design to reduce social pressure in many links and guide users to express themselves authentically. For example, in the presentation of information flow, soul adopts a decentralized distribution mechanism to balance the influence of popularity and matching, so that everyone's posts can be fairly displayed, and traffic preferences can be interfered with user expression. Through these key designs, the impact of offline relationships and strong purposefulness on social behavior is circumvented, and the soul is closer to the ideal social amusement park of Gen Z than traditional social platforms.
Socialization is an eternal human need, and Generation Z is gradually dominating social groups, and their social needs are constantly changing. In the future development, soul Zhang Lu will continue to adhere to the original intention and continue to meet the needs of Generation Z young people, so that they have a richer, more diversified and more natural social interaction experience.