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Lin Xi said entertainment
Editor |
Preamble:
In this ever-changing media landscape, CCTV is quietly carrying out a deep talent innovation.
The replacement of the old and the new, the survival of the fittest, what kind of waves will this undercurrent of personnel reshuffle produce?
What kind of twist of fate will it bring to these faces that are familiar to the audience on weekdays?
Let's peel through the fog and gain insight into this exciting personnel change.
The counterattack of the new generation of anchor Zou Yun
In 2022, China Central Television (hereinafter referred to as "CCTV") held a host contest that caused a sensation across the country.
Among the many talented contestants, a girl named Zou Yun stood out and successfully advanced to the finals with her excellent business skills and dazzling performance.
In the end, she won the championship with her professional quality and outstanding performance, and became a leader among the new generation of CCTV anchors.
Zou Yun's resume is quite dazzling.
After graduating from university in 2016, she joined CCTV, first as a reporter, and gradually rose through the ranks with her outstanding work performance, and finally became a news anchor in 2019.
With a solid business foundation and a fresh and natural broadcast style, Zou Yun quickly became the darling of the audience.
However, with the continuous update of the CCTV news anchor team, Zou Yun's position is also facing new challenges.
In 2022, Zou Yun decided to participate in the CCTV host competition, which is undoubtedly an important turning point in her career.
In the fierce competition, Zou Yun stood out and finally won the championship.
This is not only an affirmation of her personal ability, but also marks that she has officially become a leader in the new generation of CCTV anchors.
Since then, Zou Yun's focus has changed.
She is no longer limited to the original news program, but has been assigned to a higher-level program as an anchor.
For example, she was sent to serve as a host on key programs such as "High-end Interview".
This is undoubtedly a recognition of her strength, and it also indicates that her career is moving towards a higher goal.
However, the good times were short-lived.
Just when Zou Yun's career was taking off, her job changed again.
After He Yanke joined "High-end Interview", Zou Yun's appearance rate in the show declined.
In this regard, CCTV made adjustments------ Zou Yun returned to the familiar job of "24 Hours".
In this regard, some viewers are worried that this is CCTV's "downgrade" of Zou Yun.
But in reality, this is only a phased adjustment.
In the long run, Zou Yun is still the new generation of anchors that CCTV focuses on cultivating.
Her outstanding performance in the host competition has fully proved her strength and potential.
CCTV's arrangement for her is undoubtedly to give her a better development space and stage.
Zhang Lu: The fading out of a generation of veterans
Compared with Zou Yun, the counterattack of the new generation of anchors, Zhang Lu can be regarded as the epitome of a generation of veterans.
Since entering CCTV in the 90s of the last century, Zhang Lu has been in the CCTV news anchor circle for many years.
She has hosted important news programs such as "Midnight News" and "News Live Room", and has accumulated rich experience.
However, in the past six months, Zhang Lu's appearance rate has declined significantly.
Since the second half of last year, she has rarely appeared on CCTV news programs.
This can't help but make people worry, does it mean that the veteran anchor is about to retire from the front line?
Judging from the work status, Zhang Lu has indeed not appeared in relevant news programs for nearly half a year.
This means that her job opportunities are being replaced by a new generation of streamers.
For such a veteran streamer, this is undoubtedly quite devastating news.
The reason why Zhang Lu suffered such a fate is undoubtedly related to the overall adjustment of the CCTV news anchor team.
As more and more young and promising new-generation anchors emerge one after another, CCTV will inevitably optimize and adjust the existing anchor lineup.
And a veteran anchor like Zhang Lu will inevitably be affected in this personnel reshuffle.
For Zhang Lu, the transformation from an important program anchor such as "Midnight News" and "News Live Room" to almost no opportunity to appear now undoubtedly means that her career development is entering a new stage.
Although her professional standards and market reputation are good, it is a pity that she did not reach the pinnacle of CCTV's journalism career like Guo Zhijian, Haixia and others.
Compared with some high-profile anchors, Zhang Lu's fade out does not seem to have attracted too much attention from the audience.
But this just reflects the situation of the Mesozoic anchor group she represents—they are neither as dazzling as the old anchors, nor can they become the best of the new generation of anchors.
In the fierce competition, they are easily marginalized, and eventually they will inevitably fade out of the audience's sight.
The retirement of veterans such as Haixia and Guo Zhijian
In addition to Zhang Lu, the anchor of the Mesozoic generation, there are also some real "veterans" in the CCTV news anchor team who are slowly withdrawing from the mainstream vision.
For example, senior anchors like Haixia and Guo Zhijian, who used to be the mainstay of the host lineup of "News Network" and were deeply loved by the audience.
However, now they are gradually withdrawing from the front line.
Haixia has withdrawn from the ranks of the host of "News Network" at the end of 2021 and turned to host some special programs.
And Guo Zhijian also gradually faded out of the host lineup of mainstream news programs last year.
The retirement of these veteran anchors undoubtedly marks an important turning point in the CCTV news anchor team.
They used to be the most familiar and trusted faces of the audience, but now they are giving way to a new generation of streamers.
This undoubtedly means the end of an era and a herald of a new era is coming.
For these veterans, the transformation from first-line anchors to feature program hosts is undoubtedly an important turning point in their career development.
While they no longer have the same exposure and influence as they once did, that doesn't mean their value has been completely marginalized.
On the contrary, their rich experience and professionalism are undoubtedly still CCTV's valuable assets.
It's just that in the environment where a new generation of anchors has sprung up, these veterans have to give up some places for young people.
This is undoubtedly a difficult decision, but for CCTV, it is an inevitable choice------ only by constantly innovating can we maintain the vitality and attractiveness of news reports.
Comparison of old and new streamers
Through the comparison of anchors such as Zou Yun, Zhang Lu, Haixia, Guo Zhijian, etc., it is not difficult to find that the CCTV news anchor team is undergoing a deep talent innovation.
On the one hand, the new generation of anchors such as Zou Yun is rising, and they are being cultivated by CCTV with their excellent professionalism and expressiveness.
Zou Yun is a good example, she won the favor of CCTV by participating in the CCTV host competition, successfully advancing and finally winning the championship.
Subsequently, she was arranged to serve as the host of a higher-level program, which shows CCTV's high expectations for her.
On the other hand, some veteran anchors such as Zhang Lu, Haixia, Guo Zhijian, etc. are gradually withdrawing from the mainstream vision.
They used to be the most familiar faces to audiences, but now they are struggling to adapt to the new competitive landscape.
Zhang Lu's example illustrates this point, she has changed from an important program anchor such as "Midnight News" and "News Live Room" to almost no opportunity to appear now, which shows that her career development is entering a new stage.
This trend of replacing the old and the new not only reflects the new needs brought about by the changes of the times, but also provides a stage for those talented and potential young people to display their strengths.
For the new generation of streamers, they undoubtedly face huge challenges.
But as long as they stay focused and work hard, they will eventually be able to make their mark in this competitive world.
For veteran anchors, although they are gradually withdrawing from the mainstream vision, their rich experience and professionalism are still CCTV's valuable talent resources.
As long as they can adapt to changes and find new development space, they still have the opportunity to write wonderful in the new era.
Epilogue:
As mentioned above, this personnel reshuffle of CCTV news anchors is undoubtedly a once-in-a-lifetime opportunity.
It not only shows the new needs brought about by the changes of the times, but also provides a big stage for those talented and potential young people to display their talents.
For the new generation of streamers, they undoubtedly face huge challenges.
But as long as they stay focused and work hard, they will eventually be able to make their mark in this competitive world.
For those veteran anchors, although they are gradually withdrawing from the mainstream vision, their rich experience and professionalism are still valuable talent resources for CCTV.
As long as they can adapt to changes and find new development space, they still have the opportunity to write wonderful in the new era.