On October 20th, the first wave of the Double Eleven War sounded.
That night, many people watched the live broadcast, hoping to grab what they wanted to buy.
The two protagonists that Double Eleven had to mention, Li Jiaqi and Wei Ya, also once again showed their ability to carry goods, and the transaction refreshed the record of previous years.
Let's see, as of the first day, the final sales of Li Jiaqi Live broadcast reached 10.653 billion yuan, and the final sales of Weiya Live Broadcast were 8.252 billion yuan.
Looking at this long list of figures on the picture, some netizens said that they had never seen so much money in their lives, and some netizens said that no matter what, they were also people who had participated in tens of billions of projects.
However, a question was raised again:
Li Jiaqi and Wei Ya, who is more powerful?
From the makeup counter salesman to the live broadcast brother, Li Jiaqi spent more than ten years.
In 2011, Li Jiaqi was admitted to Nanchang University majoring in art and design.
After graduating from university, Li Jiaqi worked as a beauty consultant at the local L'Oréal counter.
To put it bluntly, it's the salesman.
At the end of 2016, Li Jiaqi participated in the company's Taobao live broadcast project competition. Years of accumulated words and professional attitude make him stand out.
It also officially opened the way for his Taobao anchor.
In more than three years of obscure live broadcast work, Li Jiaqi has never gone out with friends and has focused almost all her energy on work.
In many interviews later, I could feel Li Jiaqi's recognition of his efforts in those years: "At that time, I never went to a bar in Shanghai. ”
The man who used to be able to play mahjong with friends all night and drink seemed to have changed.
In this way, 365 days a year, Li Jiaqi can do 389 live broadcasts.
I try hundreds of lipsticks every day, and after each live broadcast, my lips feel like i've lost a layer of skin.
But it was such persistence that made him the devil in the mouths of thousands of Chinese girls!
It also allowed him to successfully challenge the Guinness World Record for "the most people to apply lipstick in 30 seconds".
Wei Ya seems to be happier than Li Jiaqi.
In the early days, he debuted as a singer, but because he could not adapt to the rhythm of the entertainment industry, he chose to do business.
It was also during this period that she met someone indispensable in her life, Ding Haifeng, who accompanied her to this day.
Unlike other women who are dedicated to their careers, Wei Ya married Ding Haifeng early, and then the two ran a clothing store together, and they also had a certain foundation for life, and their lives were still good.
However, as the Internet became more and more developed and Taobao stores became more and more popular, the business of clothing stores operating at that time was declining day by day.
At this time, she resolutely left the city where she was at the time and chose to switch to the e-commerce industry with her husband.
The first live broadcast of thousands of people onlookers surprised Via, which was a big surprise for the "e-commerce newcomer".
This also allowed Via to accumulate the first wave of fans, and later, live broadcasting became something she had to do every day.
With such a day-to-day effort, Via's fans have finally risen to several million.
It has a position that cannot be underestimated in the live streaming belt cargo industry.
The data between Li Jiaqi and Wei Ya's live broadcast is difficult for other anchors to reach and is very envious.
For the Internet, traffic is the eternal king.
But for them, numbers, equate to invisible pressure.
Via said that what she fears most now is being asked, how much did you sell today? How many people watched?
The more people you see, the greater the responsibility of the representatives.
In addition to business, as a public figure, every word and deed will also be paid extra attention and amplified.
In the past live broadcast event, Wei Ya used a sentence to push herself to the cusp of public opinion.
When introducing a product, she and her assistant said, "I never said it was good to use until I died."
Familiar people know that this phrase "good to death" is Li Jiaqi's mantra.
At that time, Wei Ya did not realize the seriousness of the problem and the anger of netizens fermented so quickly.
He continued to joke with the assistant, as if it were said by a friend of ours, and then the two of us exchanged glances and imitated them again.
But this has aroused the serious dissatisfaction of Li Jiaqi's fans, and Wei Ya's low pattern and disrespectful evaluations are flying around the Internet.
Li Jiaqi also can not escape the controversy of public opinion, assistant Qingqing grabbed red envelopes in the fan base, and Yang Mi was suspected of opening a yellow cavity when he was a guest.
Fu Peng, a small assistant who has cooperated for many years, left his job and set up a portal on his own.
Although Li Jiaqi clarified and apologized in time for each Oolong incident, these also made his reputation shake several times.
People walk by the river, where there are shoes that are not wet.
Is Via scornful of her peers? Or is it that netizens over-interpret the content of Via's live broadcast? Are the two people sworn enemies?
It has become a topic of public talk.
In June 2020, Li Jiaqi and Wei Ya appeared for the first time in the CCTV Finance "Dialogue" column, which also broke the rumors of previous discord.
Both people have stated on different occasions that the two sides are very good friends, and there is no malicious competition and denigration at all.
As the two head anchors of live broadcasting with goods, they are incomparably clear that no matter what industry they are in, everyone is really good.
Only when everyone is good, the circle can do bigger.
In recent years, it has been a few years of rapid development of the internet celebrity industry.
As the Internet plays an increasingly important role in people's lives, the lives of the masses and the Internet are more closely linked.
The outbreak of the epidemic has increased people's dependence on e-commerce.
Perhaps there has never been an era when life for the masses has been so fast, so convenient, so diverse.
Where there is a need, there is a business opportunity.
Remember which celebrities who looked down on Internet celebrity anchors and killed stars who did not enter the live broadcast with goods?
After the epidemic, the attitude has changed 360 degrees.
Fan Bingbing begged to cooperate with Li Jiaqivia, but was tragically refused.
Liu Tao also found a new field of sustainable development in the live broadcast room, and even Venus, a poisonous tongue dance artist who did not look up to this and that, did not shy away from sitting in front of the camera, explaining the goods one by one.
I used to look down on the anchor, but now I have to shout in front of the mobile phone camera like them in order to sell goods.
Andy Lau was a guest in Via's live broadcast room, and Via sold out 350,000 movie tickets in just "3, 2, 1" time. It made the King of Heaven feel incredible! Li Jiaqi sold 255,000 movie tickets in 6 seconds, and Hu Ge and Gui Lunmeng, who were sitting on the side, dropped their jaws in shock! Luo Yonghao, who paid off his debts, lost his first live broadcast and bowed to everyone to apologize; various cultural platforms, writers and professors have all gone to this "road of no return".
It is a last resort or a voluntary novelty.
I have to say that the rapid monetization speed of live streaming is the reason why everyone is willing to compromise.
In 2020 Double Eleven, Wei Ya's total sales of live broadcast that night were 3.521 billion yuan, and the total sales of Li Jiaqi's live broadcast were 3.327 billion yuan.
The total sales of the two are close to 7 billion yuan, and the sales deposit is more than 1 billion yuan.
In 2021, the total sales of the two will reach 20 billion.
In just one year, the data soared.
Wei Ya and Li Jiaqi once again proved to the public with their actions that this is not a flash in the pan and an exception.
It is the impact and change of the entire industry and the times.
Today, Li Jiaqi and Wei Ya, who is more powerful, is it still a question?
Obviously not anymore.
The problem is that each of us has become an integral part of this "war".