Singles' Day Express showed "China's speed", receiving 569 million express parcels on the first day

Reporter | White sails

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This year's Double Eleven e-commerce promotion is still starting from the beginning of the month. Interface News learned from the State Post Bureau that on November 1, a total of 569 million express parcels were received nationwide, an increase of 28.54% year-on-year, of which guangdong and Zhejiang provinces both exceeded 100 million pieces of express delivery.

It is reported that this year's double eleven pre-sale began at 20:00 on October 31, 4 hours earlier than in previous years, so the logistics peak has also improved compared with previous years. According to Jingdong Logistics, after 8 o'clock on the same day, Mr. Wu, who is located in a community in Lanzhou, Gansu Province, received the goods purchased on Jingdong, becoming the first order of Jingdong Double Eleven. Two hours later, JD.com's double eleven products have reached 190 million pieces.

ACCORDING TO Jingdong, in order to ensure the fastest time to deliver goods to consumers, this year Jingdong operated more than 1,200 warehouses across the country, including 38 large-scale intelligent warehouses "Asia One". A bag of cat food ordered by Mr. Qian in Zhengzhou through Jingdong's "hourly purchase" was delivered within 6 minutes from the nearest front warehouse to Mr. Qian's home.

In fact, this model has become more common. According to Shentong, in recent years, they have launched the "pre-sale speed delivery" service, that is, the goods that consumers have paid a deposit are transported to the nearest transshipment center and terminal outlets to the receiving place, and after the customer has paid the final payment, the express parcel is directly from the nearest Shentong outlet.

The person in charge of the Shentong Express project said that during this year's Double Eleven period, the number of parcels in the "pre-sale express" service of Shentong Express increased by nearly 100% compared with last year, and the number of cities covered by the service increased from 162 last year to nearly 300 this year.

Zhang Qifei, a courier at Shentong, said that the courier delivered by himself arrived in the hands of consumers within 9 minutes after the double eleven pre-sale payment was paid. He explained that the consumer's courier had arrived at the outlet on the 31st, and in the early morning of the 1st, after receiving the prompt that the order had been paid the balance, he immediately sent a text message confirmation to all customers who had completed the payment, and sent it immediately after receiving the confirmation reply, and for the customers who did not reply or refused to deliver immediately at that time, they would be delivered in the morning of the same day.

It's not just downtown that has such convenience. According to Zhongtong, in less than half an hour after the final payment, Zhongtong completed the first single of the double eleven "express delivery into the village" to sign for. Just over 20 minutes after midnight on November 1, Zhang Xiuyun of Pucao Village, Damian Town, Longquanyi District, Chengdu, Sichuan Province, received a box of paper towels purchased online on Double Eleven.

It is reported that the origin of this single paper towel comes from Zhongtong Express's Yuncang in Chengdu's Longquanyi District, and after Zhang Xiuyun's granddaughter placed an order, it was delivered to the home of Pucao Village, Damian Town, which is also the first order of Zhongtong's double eleven "express delivery into the village" this year.

On The day of November 1, the express delivery of Double Eleven soared, and colleges and universities, as a region where express delivery is more concentrated, also ushered in a surge in express delivery orders. Ren, a freshman majoring in automation at Huake, said that he received 8 packages that morning alone.

It is reported that at about 12:00 noon on November 1, a courier pickup point of Huazhong University of Science and Technology lined up nearly 100 meters long, and Fu Lele, a courier responsible for the distribution of Huake Yunyuan student apartment, introduced that due to the soaring order volume of Double Eleven, he came to the site at 5 o'clock in the morning to unload and distribute goods. In addition to colleges and universities, express delivery points in Hubei Province have also ushered in a single volume outbreak. According to the relevant person in charge of the Hubei Theater of Jingdong Logistics, the single volume in Hubei is expected to increase to 200%-300% of the daily 11.11 this year.

With the popularity of the e-commerce market, consumers buy more and more categories online, some furniture, home appliances and other large goods in the distributor is not as convenient as small goods, in addition to the need to pick up their own goods, some home appliances have installation difficulties also make consumers have concerns.

In this regard, Debon Express insisted on going up to 60kg free of charge on the first eleventh day of this year, booking before delivery and hand delivery, and in response to the needs of consumers who want to deliver upstairs and install synchronously after purchasing home appliances and furniture, Debon Express also launched the "delivery + installation" service.

In addition, the high damage rate is also a reason why it is easy to produce a "return tide" after the Double Eleven. Compared with small express deliveries, the damage of large express deliveries is largely due to packaging problems. To this end, Debon Express has set up a packaging research department to launch a variety of customized packaging services for furniture and home appliances, fresh agricultural products, electronic products, etc., so as to reduce the wear risk that may occur during express transportation.

In fact, whether it is aimed at fast enterprises or companies that launch large-scale commodity delivery services, it is ultimately inseparable from the efforts of couriers. To this end, Cainiao released the Double Eleven delivery subsidy activity to the courier group, including the double subsidy of delivery and collection.

In terms of delivery, as long as the courier logs in to the rookie wrapper during the activity time, the delivery service meets the requirements, and can participate in the red envelope division on the day. In terms of package subsidies, Cainiao wrapped up and invested 30 million yuan, in more than 300 cities across the country, subsidizing excellent couriers with good work performance, punctual service and high customer satisfaction.

It is reported that on the first day of the issuance of red packets, the couriers of 12 express delivery companies such as Shentong, Yuantong, Yunda, Zhongtong, Baishi, Danniao, and Debon received red envelope subsidies. These subsidized couriers cover all provinces in the country, among which Guangdong, Zhejiang and Henan rank among the top three couriers who receive subsidies.