<h1>Tmall Double 11 first hour more than 2600 brands turnover more than last year's full day</h1>
At 00:00 on November 1, Tmall Double 11 officially went on sale. According to incomplete statistics from Tmall, in the first hour of sale, the turnover of more than 2600 brands exceeded last year's full day, including Hongxing Erke, Wuling Automobile, Xiaopeng Automobile, Winona, Banana And so on. Among them, the 1-minute turnover of Wuling Hongguang exceeded the whole day of last year, the 4-minute turnover of Apple mobile phone exceeded the whole day of last year, and the 5-minute turnover of Xiaopeng Automobile exceeded the whole day of last year.
#今年天猫双11有两波开售时间, the first wave was from November 1-3 and the second wave on November 11. Consumers who place the first wave of orders receive the goods 10 days in advance.
<h1>Li Jiaqi's team responded to rumors of data fraud</h1>
In response to rumors such as "the team behind Li Jiaqi was caught" and "Fat Ball made data for Li Jiaqi", Li Jiaqi's official Weibo issued a statement on October 31 calling the remarks false information, and the company and Li Jiaqi have never cooperated with data companies or marketing companies including Fat Ball Data, and will reserve the right to pursue the legal responsibilities of the relevant rumor publishers and disseminators according to law.
#一般主播不会对外公开具体的销售数据, and the accuracy of the third-party data platform is also questionable, basically in addition to the anchor background, it is difficult for the outside world to obtain its accurate sales data.
<h1>JD.com has sold more than 190 million pieces of goods in the four hours</h1>
In the four hours since 20:00 on October 31, the Jingdong Double 11 event has sold more than 190 million pieces of goods, and the opening is only 20 minutes, and the Jingdong live broadcast with goods exceeds the whole day of November 1 last year. In addition, within two hours as of 22:00 on October 31, more than one million consumers across the country have received packages from JD.com Double 11.
#今年双11, consumers have fully enjoyed the benefits of "not staying up late", which has effectively stimulated consumption enthusiasm.
<h1>Suning Tesco's net profit loss in the first three quarters was 7.568 billion yuan</h1>
On October 29, Suning Tesco announced the third quarter report of 2021. The company's revenue in the first three quarters was 115.574 billion yuan, down 36.1% year-on-year; the net profit attributable to the mother was 7.568 billion yuan, down 1483.29% year-on-year. Revenue in the third quarter was 21.968 billion yuan, down 64.82% year-on-year; net profit attributable to the mother was 4.116 billion yuan, down 676.73% year-on-year.
#苏宁易购单季度营收为近5年来的新低, the net profit loss in a single quarter was comparable to the loss of 4.275 billion yuan for the whole of last year. Suning Tesco said that the third quarter of 2021 is the most difficult period in suning Tesco's three decades of development.
<h1>Jiajiayue's net profit in the third quarter of 2021 fell by 91.72% year-on-year</h1>
On October 29, Jiajiayue released the third quarter report of 2021. According to the data, in the third quarter of this year, Jiajiayue's operating income was 4.402 billion yuan, an increase of 5% year-on-year; the net profit attributable to the mother was 8.3885 million yuan, down 91.72% year-on-year. As of the end of September 2021, Jiajiayue's revenue was 13.202 billion yuan, an increase of 3.35% year-on-year, and net profit was 192 million yuan, a year-on-year decrease of 50.61%.
#报告指出, the main reason for the decline in profits is that the company expands into new areas and adds more new stores in 2020, with high operating costs. In October this year, Jiajiayue's first discount store in China just opened.
<h1>Tao Tao ju Beijing's first store settled in Sanlitun</h1>
On November 1st, tao taoju, a long-established Chinese brand with a history of more than 141 years from Guangzhou, officially opened its first store in Sanlitun Taikoo Li. After Tao Taoju walked out of Laoxiguan in Guangzhou in 2015, this century-old Chinese brand has planted flags in Xiamen, Shenzhen and Shanghai, and entered the North China market for the first time.
#早茶文化进入北京.
<h1>Hutou Bureau Standard Strike Cake marched to Beijing to open its first store</h1>
On October 29, the official Weibo of Hutou Bureau Standard Chartered Cake Co., Ltd. announced that it has entered the Beijing market and will open a store on November 12 to welcome customers. It is understood that the first store in Beijing is located at 027 in Huaxi LIVE Wukesong South District.
#此前, the Mo Mo Dim Sum Bureau also said that it will enter Beijing this year. Both of these new Chinese pastry brands are quickly grabbing the market.
<h1>Guizhou rice noodle brand "Gui Phoenix" completed A+ round of financing</h1>
Guizhou rice noodle brand "Gui Phoenix" has recently completed a round of financing of 10 million YUAN A+. "Gui Phoenix" to operate Guizhou rice noodles and snacks chain directly operated stores, the promotion of Guizhou rice noodles pre-packaged products and agricultural products as the main business, the product structure includes rice noodles, snacks, sweet drinks and hot pot, the comprehensive customer unit price of 60 ~ 70 yuan / person.
#截至目前, "Gui Phoenix" has 25 signed stores in Beijing, the first store in Shenzhen opened in November, and stores in Shanghai, Guangzhou, Hangzhou and other places will open soon.
<h1>Color pupil brand "moody" completed more than RMB 1 billion Series C financing</h1>
The parent company of color pupil head brand Moody, "Unmu (Shanghai) Technology Co., Ltd.", has recently completed more than 1 billion yuan of Series C financing. The price of the brand product is about 89-119 yuan, with a short selling period of color pupil products, the current online sales rank first, the repurchase rate is close to 50%. Sales in 2020 have exceeded 200 million, and this year is expected to achieve more than 800 million transactions.
#除moody之外, many players in the Colored Pupil Track have recently received large financing. Since 2019, there have been nearly 20 financings for the color pupil brand, and the track is hot.
<h1>Plant Personal Care Brand "Super Seeds" completed the Pre-A round of financing</h1>
Plant Personal Care Brand Super Seed has completed a multi-million dollar Pre-A round of funding. The brand focuses on the concept of "plant extraction + pure formula", the average unit price of the product is about 100-200 yuan, and the monthly GMV is more than 10 million. Among them, the first explosive "Cedar Mild Clean Shampoo", with a single month GMV of nearly 10 million yuan.
#在渠道方面, Super Seed planted grass through stars, KOLs, koCs on platforms such as Xiaohongshu and Douyin, and then fully exposed through live broadcasts such as Douyin, Taobao, and Xiaohongshu, and finally Tmall undertook traffic.
<h1>Cainiao Station launched the "Recycling Express Packaging for Eggs" activity</h1>
On Double 11 this year, Cainiao and Tmall jointly launched 60,000 Cainiao Station to distribute 7.5 million eggs to stimulate packaging recycling, 10,000 Cainiao Station to pilot the old packaging recycling project, and launched the "Personal Carbon Reduction Bill", and jointly launched the "Green Partner" action with the media and all sectors of society to encourage and promote express packaging recycling to the greatest extent.
#消费者可在手淘. Cainiao App search for "express packaging recycling" into the Tmall double 11 green interactive page, promoting the green recycling of express packaging has become an important direction for Cainiao to practice green and low carbon during the double 11 period.
![News | Tao Tao Ju's first store in Beijing settled in Taikoo Li West District, Sanlitun, and Sunac Service took over 32% of the shares of the property company under Modern Land for 692 million[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)