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The countdown to the fourth CIIE Expo was launched, and the business upgrade of the Pharaoh series wines debuted

author:39 degrees north latitude

From November 5th to 10th, the 4th China International Import Expo (CIIE Expo) will be held in Shanghai. This is the world's first import-themed national exhibition so far, which is a major innovation in the history of international trade development. Since the outbreak of the new crown epidemic in 2020, the global economy has urgently needed to be revitalized, and the successful holding of the third CIIE has undoubtedly injected a force into economic development. All exhibits of each CIIE are strictly reviewed, and the best of the best is selected, aiming to bring the best to consumers. This year, although the epidemic is still continuing, the CIIE adheres to the original intention of "not only to run it year after year, but also to do it at a high level, to achieve results, and to do it better and better", and to ensure the smooth holding of the fourth CIIE with the "five sets" of vaccines, nucleic acids, codes, health monitoring, and health commitments. Here, the new business upgrade of the Pharaoh collection of wines will be unveiled for the first time.

The countdown to the fourth CIIE Expo was launched, and the business upgrade of the Pharaoh series wines debuted

For a long time, China's commercial liquor has mostly used liquor, but gradually, this part has been replaced by wine with lower alcohol content. However, not all wines are suitable for use in serious business situations. In the past few years since the Pharaoh series of wines have been listed, with their own fruity aroma, balanced and easy to drink strength to capture the love of the Chinese people, coupled with the exquisite and noble bottle design, it has gradually been divided into business banquets, business gifts and other scenes of wine by market demand, ranking among the first choices for people's business wines.

Business wine has a magical attribute, whether it is a gift to others to taste or a meal at a banquet, the dominant party hopes that this wine can add color to the present, showing the importance of the other party's noble status and their own intentions; the invitee will also feel their own attention through such a detail as wine. Business supplies need to be recognized by both of them for their value.

The countdown to the fourth CIIE Expo was launched, and the business upgrade of the Pharaoh series wines debuted

The Pharaonic Series wines, with flying winemaker Oliver as the lead winemaker, controls the quality of the wines. Oliver began his career as a winemaker in the Barossa Valley in 1998 and joined Penfolds as a winemaker the following year. After the baptism of time, he finally achieved his belief: to become the most exceptional winemaker. Each year, between the two crushing seasons in the Northern and Southern Hemispheres, we focus on trying to brew the same variety in different countries, looking for commonalities while discovering its unique charm under different terroirs. Thus, Syrah's colorful and unusually rich fruity aroma in Chile caught his attention, and the inspiration collided with the Pharaoh series of wine brands. However, the birth of the brilliant brand is also not easy to come by, and the flying winemaker Oliver spent 5 years to conduct a blind evaluation survey in 87 cities, and specially created a new style of taste according to the taste analysis of Chinese, which is rich in fruit, mellow in taste, long in aftertaste, ensuring quality and being responsible for consumers.

The countdown to the fourth CIIE Expo was launched, and the business upgrade of the Pharaoh series wines debuted

The Pharaoh series wine brands have also been packaged and upgraded according to the needs of consumers: the same mysterious style wrapping paper, double gift box and six gift boxes with different specifications to meet the different needs of consumers. At the same time, the double gift box is paired with a delicate wine knife, and the meticulous consideration is more sincere. After opening the bottle, enjoy a rare grade Syrah from chile's Central Valley: the deep purple juices emit rich aromas of black cherry and black plums, with a strong aroma of vanilla, roasted oak, juicy fruits, soft tannins, full and balanced wines in the mouth. It is worth mentioning that the high alcohol content of 15% vol brings a thick and rounded body, and the rich fruit aroma balances out the unpleasantness brought by high alcohol, making this wine balanced and coordinated, and the taste is more in line with the preferences of the Chinese people.

The hard power that these bring themselves is the honor that should have belonged to the pharaoh series of wines. Successively appeared in the Expo and the Service Trade Fair, and became the training wine for the RVF China team selection competition, the competition wine in China, and the interaction with a number of film and television works... Whether it is from the perspective of professional tasting or commodity consumption, these are the recognition of the pharaonic series of wines, and the recognition of the pharaonic series of wines instead of the emotional sustenance and professional standards they convey.

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