In recent years, urban renewal has been a hot word in the real estate circle.
After 30 years of wild construction in China, the spatial growth rate of large cities and megacities has begun to slow down, and the "zero growth" of planned construction land has even shown "negative growth".
When speed is no longer the first factor in development, reflection also follows, is there too many inappropriate buildings built during the growth period of urban space? Were these buildings only temporary needs for economic development at the time?
At present, the scarcity of new land has become a reality, in this context, the spatial structure from incremental expansion to stock improvement is inevitable, the future of high turnover of residential may become an "old" industry, but urban renewal will be the eternal theme, and will become an important way to supply urban space in the future.
It can be said that urban renewal is the inevitable result of the process of urbanization development.
Urban renewal refers to the activities of comprehensive rectification, organic renewal or demolition and reconstruction in accordance with urban planning and prescribed procedures in areas with urgent need for infrastructure improvement, poor environment or existing land use, building use functions that clearly do not meet the requirements of social and economic development in specific urban built-up areas (including old industrial areas, old commercial areas, old residential areas, urban villages and old housing villages, etc.).
Urban dwellers are increasingly demanding diverse spaces
For most cities, especially first-tier cities, the basic functions of the city have been perfected, and residents have begun to have a higher level of life pursuit in addition to basic life, and the demand for public activity space and artistic creative space has expanded.
However, it is almost impossible to seek land for construction in urban built-up areas, so starting from inefficient or non-functional spaces, transformation into new functional spaces that meet the needs of citizens has become an important part of urban construction.
In 2020, the "14th Five-Year Plan and 2035 Long-term Goals and Suggestions" clearly put forward the "implementation of urban renewal actions", which means that China's urban development and construction and urban renewal methods will open a new pattern of transformation and upgrading.
<h1 class="pgc-h-center-line" data-track="141" > the transformation of old neighborhoods in the city</h1>
The characteristics of the cultural landscape and the rich atmosphere of life of the old public blocks are the value of promoting their renewal and transformation.
Modern public district – Chase Bay
In the 1950s and 1960s, in the wave of socialist industrialization, various large state-owned enterprises built factories and dormitories here, which made the Mengchai Bay area quickly flourish. After 2000, with the decline of traditional industries, the urban area gradually became old and dilapidated.
The Chenghua District Government launched the urban upgrading project of the Mengchai Bay Area, and plans to comprehensively upgrade the file from various aspects such as urban image, industrial transformation, and economic recovery. As the first urban renewal project under the EPC+O model in Chengdu, the Mengchai Bay Project is also the first urban renewal project presented under the strategic planning of Chengdu's "Tianfu Jincheng", which carries out cultural inheritance and urban renewal of Wangping Street, and activates space and industrial adjustment.
After the renovation, Wangping Street has not lost its original market atmosphere, but has continued to "innovate" and has a warmer temperature than ever. It not only carries the youth of a generation of Chengdu people, but also reflects the style of modern Chengdu.
Diversified business formats, creating multi-functional composite spaces, while retaining the warm atmosphere of life and human feelings, enriching the composition of business formats, so that the quality of people's lives has been further expanded.
Historic district - Huaihai Street, Suzhou
Since the beginning of 1995, after more than 20 years, Huaihai Street is a new district in Suzhou and an area where Japanese enterprises in Suzhou gather, and has grown a lifestyle with Japanese characteristics, gathering more than 100 Japanese restaurants and becoming a famous Japanese food street.
On the basis of the store atmosphere, Huaihai Street adds entrance arches, squares, and Japanese landscape lighting and customized doors, which not only integrate with the tonality of the original format, but also reflect each other with young consumer culture, and build a theme park-like rich urban micro-vacation "scene force", bringing completely different punch card leisure characteristics from normal commercial streets.
Strong "scene power" brings spread, punch cards and topics, and gradually becomes a new vacation business card of a city.
Whether it is a general commercial real estate project or an urban renewal, "popularity" is a very important part, there is "popularity" and "business sentiment", there is a rise in attention, passenger flow and residence time, to provide protection for rental income.
<h1 class="pgc-h-center-line" data-track="142" > the transformation of old industrial areas</h1>
"Industrial Reform and Commercial Office" refers to the transformation of the old industrial plant area of the city into a commercial space model, emphasizing the service of residents in the area, providing them with commercial, entertainment, leisure and other lifestyles, injecting vitality into the economy of the area, such projects have stronger liquidity and higher profits, which is the focus of housing enterprises.
"Industrial reform business" - Guangzhou Pipa Street
Pearl River PaXing is one of Guangzhou's most famous bars, sipping wine and music while enjoying the beauty of the Pearl River along the border.
Whenever we talk about pipa, the most impressive thing for tourists is the historical imprint mentioned above, the towering chimney in the park and the ruins of the freight terminal preserved by the Pearl River. Once home to the famous Pearl River Brewery, the birth of Pipa is closely related to Pearl River Beer.
Focusing on beer culture as the core, Pipa Dai has built a value innovation park integrating business, business office, leisure and entertainment, tourism and tourism exhibitions, developed new formats related to beer in the fields of fashion, sports, music, catering and other fields, and become a new engine of urban fashion complex and Guangzhou fashion taste.
Urban renewal of the "industrial reform" category refers to changing the nature of existing land from ordinary industrial land to new industrial land in accordance with the requirements of the government, and upgrading and transforming old industrial zones into new industrial parks.
"Industrial Reform"——Fanmu Flying International Cultural and Creative Park
In the southeast corner of Chengdu, there was a Chengdu Musical Instrument Factory that had been built for more than 50 years. With the decline of traditional industry and the transformation of the industrial era to the post-industrial era, Chengdu Musical Instrument Factory was once unpopular.
Chengdu Musical Instrument Factory, once a cultural instrument factory, was born in 2013 with the "Creative Design Public Service Platform and Sichuan Original Base" as the core, bringing together creative design, music industry, youth entrepreneurship incubation, art creation, product research and development, art display experience and other functions.
Fanmu Creative Arts Zone is the "only dual industrial chain park" in western China, that is, the dual-track development of music industry + cultural creativity, and also a benchmark park for Chengdu to comprehensively build the national central city "Western Cultural and Creative Center", continuing the cultural context of industry, excavating beauty from industrial relics, integrating history, culture, art and reality, so that the site can be regenerated and rejuvenated, and the land has been revitalized.
"Industrial reform and cultural creation" refers to the use of industrial relics in the city to create a new type of cultural and creative park. Transform a closed scientific research industrial park into a complex open urban public space.
"Industrial Reform and Cultural Creation" - TESTBED2 Second Factory
The Second Factory of Eling was formerly an old printing plant, the former site of the banknote printing plant of the Central Bank of the Republic of China, and was later renamed Chongqing Second Printing Factory. The second printing plant, with a glorious history of 77 years, was the color printing center of Chongqing and the color printing giant of the southwest printing industry, and was later abandoned.
Using the concept of "parasitic architecture", combined with the contemporary "localization" design and creation techniques, as far as possible to retain its architectural elements and time imprints of different eras, the introduction of the internationally renowned cultural and creative brand "TESTBED" settled in Yuzhong, in collaboration with excellent designer teams, artists and creatives, jointly build the old factory building into an open space for dialogue between history and present, memory and future, that is, the Second Factory Cultural and Creative Park.
Walking into the current Yichang Cultural and Creative Park, traces of history can be seen everywhere, and the handrails that have been painted, the mottled exterior walls, the rusty iron doors, and the old factory buildings with a sense of age make people feel the vicissitudes. Viewing platforms, ladder aisles, personality signage and some "parasitic buildings" have attracted countless people to come and take photos.
So far, the second factory has developed into a representative cultural tourism commercial project in Chongqing, and has become a beautiful new city cultural business card of Chongqing.
The goal of urban renewal is not only to make this traditional public place more accessible to more residents and migrant workers, but also to enhance its cultural nature while meeting the needs of contemporary life, and jointly telling the story of urban life.
<h1 class="pgc-h-center-line" data-track="143" > old/stock commercial transformation</h1>
Urban renewal has become a hot topic in all walks of life, and its core part, stock transformation, has also received more and more attention.
The reason for this is that the deceleration of the urbanization process and the disappearance of the growth dividend have promoted the transition of the entire commercial real estate market from the incremental market to the stock market. In the stock era, renovation and renewal is an important means to maintain the vitality of shopping malls.
In November 2016, Joy City Real Estate renovation project added a new member. It is the transformation of Joy City's acquisition of Shanghai Changjing Plaza project at a benchmark price of 1.36 billion yuan, and it is also the second project of Joy City Real Estate in Shanghai - Shanghai Changfeng Joy City.
The acquired ChangjingPanpan Plaza was previously a dismal project. In 2015, it had a net loss of nearly 300 million yuan. Changfeng Joy City is the first project of Joy City Real Estate to "transform and operate at the same time".
In order to make Changfeng Joy City feel refreshing, the team made a new positioning during the transformation. They locked in the customer base as urban white-collar and middle-class quality families, and catered to the dual characteristics of the surrounding customer groups and business.
Gathering all kinds of formats and Internet celebrity explosives in the French Concession of Shanghai, through art, music, cultural creation, beauty, light food and other formats, and in the block, to create Shanghai's first shopping center female heroine art experience space Herstory.
Changfeng Joy City continues the brand attribute of Joy City, and with a new experiential business model that fits fashion women, it has become a new landmark for fashion trendsetters to punch in sports and leisure.
In the process of space transformation, it is necessary to take consumer demand as the center, and to use a comprehensive and holistic vision to comprehensively apply strategies in actual operation, in order to better realize spatial transformation and help urban renewal.
In recent years, many cities have attached great importance to promoting urban development and urban renewal from the perspective of combining scene creation and life. Through scene creation, we can continuously stimulate the endogenous power of urban development and further lay a solid foundation for the future development of the city. The core of effectively promoting "scene creation" is "people", and the core goal of "scene construction" is to promote the transformation of urban development mode with "people" as the core, and people will become the innovative subjects of new industries and new economies, and also find more development opportunities and opportunities from it, and grow together with the city.
Focusing on the transformation of the urban development mode of "people" to promote the transformation of urban development mode, taking the "scene" as an important method and path for "gathering people", we will continue to promote the logic of the camp city from the "industry-city-people" of the industrial camp city to the "people-city-industry" of the scene camp city, build a scene into a momentum, gather people in the camp city, continuously stimulate the endogenous power of urban development, and further build a solid foundation for the future development of the city.
<h1 class="pgc-h-center-line" data-track="144" > how to create an urban scene</h1>
The focus of the "scene force" construction is not only the creation of the atmosphere, but more importantly, from the theme setting to the operation of the business format ratio, and then to the cultural core. After these factors are superimposed, what is brought to consumers is a continuous and long-term attraction.
01 Urban renewal with themes, build scene vitality
From the integration of streets, buildings, street commerce, landscape leisure and culture, etc., on the basis of matching operation, the door head is designed again for each store, and through the expression of color and material, the contrast between the door head and the façade is created, so that each store is both "independent" and part of the street theme. Coupled with the spread of young people punching cards, it has attracted more people to come to visit, so that the vitality of the neighborhood will never end.
02 Urban renewal with resort value, "scene force" structure
It creates a "scene force" that is in line with the consumption culture of this place and innovates. Strong "scene power" brings spread, punch cards and topics, and gradually becomes a new vacation business card of a city. Strong "scene power" brings spread, punch cards and topics, and gradually becomes a new vacation business card of a city.
03 Full self-sustainment and strong operation
In China, all commercial projects that can maintain a high level of scene experience are almost all "fully self-sustaining" and "strong operation": the ownership of property rights is relatively unified, which can be effectively managed by the operator; the daily operation of the strong control is not only the choice management of the brand, but even involves the details of the door, signboard, window and so on to serve the quality of the entire scene.
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The greatest value of all urban renewal is the change in the value of the entire living environment and the entire plate, and for the surrounding residents, there will be a better and more complete living facility; for the whole city, there may be another vivid and wonderful cultural landmark.