Business Thinking under the Normal Situation of the Epidemic - How Do Limited Resources Bring Unlimited Business Opportunities? The trend of business transformation under the difficulties of commercial business operation under the normal situation of the epidemic feels the business creation consumption closed-loop experience consumer story infects consumers In the current business environment where the epidemic is normalized, the funds and resources that can be used for business activities have begun to become scarce and scarce, and the previous drastic expansion has become extremely luxurious, and the secondary development and utilization of the stock of business is feasible in the current business environment. Create a personalized scene new consumer experience to stabilize the conclusion of customer flow
Introduction
The normalization of the new crown epidemic has become a reality, which not only seriously affects the normal development of the economy at home and abroad, but also completely changes people's living and consumption habits, brings challenges to the operation and development of commercial entities, the difficulty of attracting investment and the decline in passenger flow, so that many operators have begun to realize that the rules of the business game have quietly changed drastically, and we must adjust our strategies to cope with the current problems.
Business Thinking under the Normal Situation of the Epidemic - How Do Limited Resources Bring Unlimited Business Opportunities? The trend of business transformation under the difficulties of commercial business operation under the normal situation of the epidemic feels the business creation consumption closed-loop experience consumer story infects consumers In the current business environment where the epidemic is normalized, the funds and resources that can be used for business activities have begun to become scarce and scarce, and the previous drastic expansion has become extremely luxurious, and the secondary development and utilization of the stock of business is feasible in the current business environment. Create a personalized scene new consumer experience to stabilize the conclusion of customer flow
<h1 class="pgc-h-arrow-right" data-track="70" > business format under the normal situation of the epidemic</h1>
Due to the impact of the new crown epidemic on people's way of life and entertainment, people will try to avoid contact with people, and the time to go out has been greatly shortened, resulting in a significant reduction in the flow of people in shopping malls. For the physical business of "passenger flow is life", it is undoubtedly in a long-term downturn.
Business Thinking under the Normal Situation of the Epidemic - How Do Limited Resources Bring Unlimited Business Opportunities? The trend of business transformation under the difficulties of commercial business operation under the normal situation of the epidemic feels the business creation consumption closed-loop experience consumer story infects consumers In the current business environment where the epidemic is normalized, the funds and resources that can be used for business activities have begun to become scarce and scarce, and the previous drastic expansion has become extremely luxurious, and the secondary development and utilization of the stock of business is feasible in the current business environment. Create a personalized scene new consumer experience to stabilize the conclusion of customer flow
The downturn in the flow of people will inevitably make the store revenue continue to decline, affecting the mentality of investors. In the face of strong financial pressure, many chain stores will reduce losses by closing stores and returning leases, and the original new store plan has also been shelved, resulting in a high vacancy rate of shopping malls.
Investment, difficult! The previous commercial pursuit of large-scale, high-turnover commercial development model system has been greatly impacted, and even how to retain existing businesses has become a major problem. In the case of greater financial pressure, how to upgrade the existing formats and tap their hidden value. It has become the preferred direction of discussion for many operators.
<h1 class="pgc-h-arrow-right" data-track="71" > business transformation trend under business difficulties</h1>
The epidemic has plunged the real economy into operational difficulties, and merchants have been forced to turn online, but the dividend period has passed, and the most critical sales have never been raised. Operators are beginning to realize that the online economy has never been the way to sustainability.
The fundamental reason is that online commerce goes against the essence of business. People are social animals, need daily social and communication to convey emotions, long-term online shopping and home is not in line with people's living habits, online business still can not completely replace physical business. The operators of commercial entities have begun to think and explore real and feasible ways, and the first attempts of some commercial entities have begun to bear fruit.
Business Thinking under the Normal Situation of the Epidemic - How Do Limited Resources Bring Unlimited Business Opportunities? The trend of business transformation under the difficulties of commercial business operation under the normal situation of the epidemic feels the business creation consumption closed-loop experience consumer story infects consumers In the current business environment where the epidemic is normalized, the funds and resources that can be used for business activities have begun to become scarce and scarce, and the previous drastic expansion has become extremely luxurious, and the secondary development and utilization of the stock of business is feasible in the current business environment. Create a personalized scene new consumer experience to stabilize the conclusion of customer flow
In order to meet the new needs of consumers for the shopping experience, "upgrading and building commercial streets" has become a business transformation trend under the current epidemic situation, reflecting commercial characteristics, improving user experience, and transforming traditional commercial formats. On this basis, many operators have also introduced the concepts of "night economy" and "small shop economy" into the commercial body, and added special market areas to bring popularity to business and extend consumption time. This asset-light operation method can not only dig deep into the value of the property held, but also help operators alleviate the pressure of funds.
Business Thinking under the Normal Situation of the Epidemic - How Do Limited Resources Bring Unlimited Business Opportunities? The trend of business transformation under the difficulties of commercial business operation under the normal situation of the epidemic feels the business creation consumption closed-loop experience consumer story infects consumers In the current business environment where the epidemic is normalized, the funds and resources that can be used for business activities have begun to become scarce and scarce, and the previous drastic expansion has become extremely luxurious, and the secondary development and utilization of the stock of business is feasible in the current business environment. Create a personalized scene new consumer experience to stabilize the conclusion of customer flow
<h1 class="pgc-h-arrow-right" data-track="17" > create a closed loop of consumption</h1>
Regardless of the epidemic or not, the era of experiential economy has replaced the previous closed and single atmosphere business model, based on a new concept of consumption, "feeling" has become the core focus of sales, based on life and situation to create an experiential economy business model, shaping sensory experience and thinking identity, such a business can firmly grasp the attention of consumers.
Business Thinking under the Normal Situation of the Epidemic - How Do Limited Resources Bring Unlimited Business Opportunities? The trend of business transformation under the difficulties of commercial business operation under the normal situation of the epidemic feels the business creation consumption closed-loop experience consumer story infects consumers In the current business environment where the epidemic is normalized, the funds and resources that can be used for business activities have begun to become scarce and scarce, and the previous drastic expansion has become extremely luxurious, and the secondary development and utilization of the stock of business is feasible in the current business environment. Create a personalized scene new consumer experience to stabilize the conclusion of customer flow
Business Thinking under the Normal Situation of the Epidemic - How Do Limited Resources Bring Unlimited Business Opportunities? The trend of business transformation under the difficulties of commercial business operation under the normal situation of the epidemic feels the business creation consumption closed-loop experience consumer story infects consumers In the current business environment where the epidemic is normalized, the funds and resources that can be used for business activities have begun to become scarce and scarce, and the previous drastic expansion has become extremely luxurious, and the secondary development and utilization of the stock of business is feasible in the current business environment. Create a personalized scene new consumer experience to stabilize the conclusion of customer flow
In the current business environment, consumers' shopping experience is particularly important, when the atmosphere of a commercial block brings consumers more aesthetic fatigue, it is difficult to stimulate their second visit consumption, which will inevitably cause the loss of customers. Without change, it will be difficult not only to cope with the pressure of online commerce, but also to survive the fierce competition with other businesses.
Business Thinking under the Normal Situation of the Epidemic - How Do Limited Resources Bring Unlimited Business Opportunities? The trend of business transformation under the difficulties of commercial business operation under the normal situation of the epidemic feels the business creation consumption closed-loop experience consumer story infects consumers In the current business environment where the epidemic is normalized, the funds and resources that can be used for business activities have begun to become scarce and scarce, and the previous drastic expansion has become extremely luxurious, and the secondary development and utilization of the stock of business is feasible in the current business environment. Create a personalized scene new consumer experience to stabilize the conclusion of customer flow
Business Thinking under the Normal Situation of the Epidemic - How Do Limited Resources Bring Unlimited Business Opportunities? The trend of business transformation under the difficulties of commercial business operation under the normal situation of the epidemic feels the business creation consumption closed-loop experience consumer story infects consumers In the current business environment where the epidemic is normalized, the funds and resources that can be used for business activities have begun to become scarce and scarce, and the previous drastic expansion has become extremely luxurious, and the secondary development and utilization of the stock of business is feasible in the current business environment. Create a personalized scene new consumer experience to stabilize the conclusion of customer flow
With immersive and experiential formats as the core, it breaks the conventional concept of traditional commercial complexes and conforms to the new ideas of the new development of the real economy.
Experiential business integrates shopping, catering, leisure and entertainment, and provides consumers with channels to understand product information from more directions according to consumer needs. It starts from the situation, attracts the experiencer into the space with the environmental atmosphere, brings consumers into a diversified consumption environment, and through the integration of commercial types and the integration of consumer experience and demand, lets consumers have different consumption desires in different areas, and provides a consumption closed loop for services.
<h1 class="pgc-h-arrow-right" data-track="24" > infect consumers with stories</h1>
<h1 class="pgc-h-arrow-right" data-track="25" > in the current business environment where the epidemic is normalized, the funds and resources that can be used for business activities have begun to become scarce and scarce, and the previous drastic expansion has become extremely luxurious, and the secondary development and utilization of stocks is a feasible way in the current business environment. </h1>
In the past, the common problem of commercial bodies was often a lack of human touch and ignored the feelings and needs of consumers. What is presented is only the mechanical display of shops and shops, and the lack of attractiveness of commercial spaces is even less topical. As the basis for the improvement of the commercial atmosphere, we need to first adapt to the requirements of innovative elements, formats and functions through the local transformation of the external space of the building and the creation of the overall spatial environment of the block.
Business Thinking under the Normal Situation of the Epidemic - How Do Limited Resources Bring Unlimited Business Opportunities? The trend of business transformation under the difficulties of commercial business operation under the normal situation of the epidemic feels the business creation consumption closed-loop experience consumer story infects consumers In the current business environment where the epidemic is normalized, the funds and resources that can be used for business activities have begun to become scarce and scarce, and the previous drastic expansion has become extremely luxurious, and the secondary development and utilization of the stock of business is feasible in the current business environment. Create a personalized scene new consumer experience to stabilize the conclusion of customer flow
Then the concept of "experiential consumption" is introduced, connecting the space with nodes to create block nodes. From the spatial structure and landscape form, to the details of street signs, sculptures, garbage cans and other details, and the addition and decoration of the market area to bring vitality to the neighborhood. Unlike the expensive Meichen devices in the past, but through and implanted stories and connotations, with more ingenious means, with a limited budget to complete a greater degree of spatial experience renewal.
Business Thinking under the Normal Situation of the Epidemic - How Do Limited Resources Bring Unlimited Business Opportunities? The trend of business transformation under the difficulties of commercial business operation under the normal situation of the epidemic feels the business creation consumption closed-loop experience consumer story infects consumers In the current business environment where the epidemic is normalized, the funds and resources that can be used for business activities have begun to become scarce and scarce, and the previous drastic expansion has become extremely luxurious, and the secondary development and utilization of the stock of business is feasible in the current business environment. Create a personalized scene new consumer experience to stabilize the conclusion of customer flow
Through commercial construction, the original closed and popular neighborhood landscape will be built into an open and personalized new neighborhood atmosphere experience, so that consumers can "swim", "appreciate", "play" and "have fun", consumers can have interesting interaction with business, and establish positive connections. Divert traffic to your business district through photo sharing on social media. The combination of popularity and business shapes the business atmosphere on multiple levels.
Business Thinking under the Normal Situation of the Epidemic - How Do Limited Resources Bring Unlimited Business Opportunities? The trend of business transformation under the difficulties of commercial business operation under the normal situation of the epidemic feels the business creation consumption closed-loop experience consumer story infects consumers In the current business environment where the epidemic is normalized, the funds and resources that can be used for business activities have begun to become scarce and scarce, and the previous drastic expansion has become extremely luxurious, and the secondary development and utilization of the stock of business is feasible in the current business environment. Create a personalized scene new consumer experience to stabilize the conclusion of customer flow
<h1 class="pgc-h-arrow-right" data-track="32" > the new consumer experience to stabilize the flow of customers</h1>
The moving story and rich connotation must be the biggest competitiveness of the commercial body in the current "experience economy era". Each commercial entity must have its own advantages, each enterprise must also have its own culture, we can use the geographical characteristics of the commercial body, the advantages of the business circle, architectural design and other aspects of the advantages to shape the business scene. It can not only enhance the tone of the business itself, but also radiate the surrounding area of the business circle with a unique commercial and cultural form, becoming a place of spiritual sustenance for citizens and a place of future feelings.
Business Thinking under the Normal Situation of the Epidemic - How Do Limited Resources Bring Unlimited Business Opportunities? The trend of business transformation under the difficulties of commercial business operation under the normal situation of the epidemic feels the business creation consumption closed-loop experience consumer story infects consumers In the current business environment where the epidemic is normalized, the funds and resources that can be used for business activities have begun to become scarce and scarce, and the previous drastic expansion has become extremely luxurious, and the secondary development and utilization of the stock of business is feasible in the current business environment. Create a personalized scene new consumer experience to stabilize the conclusion of customer flow
In the development and construction of a city, there will inevitably be a part of the culture and story that will remain in the location of the commercial body, and the story is the most impressive element. We can implant the past and history and culture of the city into the scene with figurative sculptures, totems and other elements, and make them corresponding to the mature commercial style, so that various elements can be coordinated and unified. The tonality of the commercial body is intuitively displayed in the specific scene to form a personalized consumption scene. Then the corporate culture and humanistic care are implanted in it, and then scene marketing activities are held from time to time, resulting in a business atmosphere with the timeline as the node, constantly providing consumers with novel experiences, so that consumers have emotional dependence on the commercial body.
Case studies
Suzhou Huaihai Street
Huaihai Street was originally just a 550-meter-long "Japanese material street", but after being updated and built, it has become a "Tokyo street" with distinctive scene characteristics and a new urban commercial landmark. Huaihai Street, as a concentration of more than 500 local Japanese-funded enterprises, is a completely "Japanese" aesthetic expression of the scene, reflecting regional characteristics, and is also highly compatible with the two-dimensional culture, Cosplay and other cultures that young people love, and also makes Huaihai Street the most popular punch card place for local experience of "night economy".
Business Thinking under the Normal Situation of the Epidemic - How Do Limited Resources Bring Unlimited Business Opportunities? The trend of business transformation under the difficulties of commercial business operation under the normal situation of the epidemic feels the business creation consumption closed-loop experience consumer story infects consumers In the current business environment where the epidemic is normalized, the funds and resources that can be used for business activities have begun to become scarce and scarce, and the previous drastic expansion has become extremely luxurious, and the secondary development and utilization of the stock of business is feasible in the current business environment. Create a personalized scene new consumer experience to stabilize the conclusion of customer flow
Business Thinking under the Normal Situation of the Epidemic - How Do Limited Resources Bring Unlimited Business Opportunities? The trend of business transformation under the difficulties of commercial business operation under the normal situation of the epidemic feels the business creation consumption closed-loop experience consumer story infects consumers In the current business environment where the epidemic is normalized, the funds and resources that can be used for business activities have begun to become scarce and scarce, and the previous drastic expansion has become extremely luxurious, and the secondary development and utilization of the stock of business is feasible in the current business environment. Create a personalized scene new consumer experience to stabilize the conclusion of customer flow
Business Thinking under the Normal Situation of the Epidemic - How Do Limited Resources Bring Unlimited Business Opportunities? The trend of business transformation under the difficulties of commercial business operation under the normal situation of the epidemic feels the business creation consumption closed-loop experience consumer story infects consumers In the current business environment where the epidemic is normalized, the funds and resources that can be used for business activities have begun to become scarce and scarce, and the previous drastic expansion has become extremely luxurious, and the secondary development and utilization of the stock of business is feasible in the current business environment. Create a personalized scene new consumer experience to stabilize the conclusion of customer flow
Qin Hai Community Business Center (Qin Hai Good Neighbor Center)
The Qinhai Good Neighbor Center was converted from an abandoned old vegetable farm. The project is positioned as a small community business serving residents within the "one kilometer" of the surrounding area, and its core is the reshaping of neighborhood relations. The design concept is different from the traditional vegetable market, but based on the concept of "life and poetry under the eaves", the space of more than 1300 square meters includes fresh supermarkets, catering "neighborhood living rooms", community services, gyms, florists and other brand formats with different functions, creating a fresh and interesting community residents' activity venues. The project renovation cost is 4000 yuan / ㎡, 10 months transformation cycle, and the rent after the transformation has achieved 100% growth.
Business Thinking under the Normal Situation of the Epidemic - How Do Limited Resources Bring Unlimited Business Opportunities? The trend of business transformation under the difficulties of commercial business operation under the normal situation of the epidemic feels the business creation consumption closed-loop experience consumer story infects consumers In the current business environment where the epidemic is normalized, the funds and resources that can be used for business activities have begun to become scarce and scarce, and the previous drastic expansion has become extremely luxurious, and the secondary development and utilization of the stock of business is feasible in the current business environment. Create a personalized scene new consumer experience to stabilize the conclusion of customer flow
Business Thinking under the Normal Situation of the Epidemic - How Do Limited Resources Bring Unlimited Business Opportunities? The trend of business transformation under the difficulties of commercial business operation under the normal situation of the epidemic feels the business creation consumption closed-loop experience consumer story infects consumers In the current business environment where the epidemic is normalized, the funds and resources that can be used for business activities have begun to become scarce and scarce, and the previous drastic expansion has become extremely luxurious, and the secondary development and utilization of the stock of business is feasible in the current business environment. Create a personalized scene new consumer experience to stabilize the conclusion of customer flow
Business Thinking under the Normal Situation of the Epidemic - How Do Limited Resources Bring Unlimited Business Opportunities? The trend of business transformation under the difficulties of commercial business operation under the normal situation of the epidemic feels the business creation consumption closed-loop experience consumer story infects consumers In the current business environment where the epidemic is normalized, the funds and resources that can be used for business activities have begun to become scarce and scarce, and the previous drastic expansion has become extremely luxurious, and the secondary development and utilization of the stock of business is feasible in the current business environment. Create a personalized scene new consumer experience to stabilize the conclusion of customer flow
Lefang. New Zimao
New Zimao Music Fang is located at No. 1058, Jufeng Road, Pudong New Area, Shanghai, with a commercial area of 11835m and a total of four floors. Based on the core concept of "Happy and Beautiful Life", the project reshapes the happy space for the community, reflects the reinterpretation of the happy parent-child relationship everywhere, and connects the family relationship through the parent-child relationship; the intimate "Beautiful Community Neighborhood Center" for the community residents. At the same time, the project is also a model case of the transformation of existing commercial operations, which activates the commercial vitality of the regional community. The project transformation cost is 450 yuan / ㎡, and the 5-month transformation cycle has realized the transformation of asset positioning and investment, and the rent increased by 50% during the transformation period.
Business Thinking under the Normal Situation of the Epidemic - How Do Limited Resources Bring Unlimited Business Opportunities? The trend of business transformation under the difficulties of commercial business operation under the normal situation of the epidemic feels the business creation consumption closed-loop experience consumer story infects consumers In the current business environment where the epidemic is normalized, the funds and resources that can be used for business activities have begun to become scarce and scarce, and the previous drastic expansion has become extremely luxurious, and the secondary development and utilization of the stock of business is feasible in the current business environment. Create a personalized scene new consumer experience to stabilize the conclusion of customer flow
Business Thinking under the Normal Situation of the Epidemic - How Do Limited Resources Bring Unlimited Business Opportunities? The trend of business transformation under the difficulties of commercial business operation under the normal situation of the epidemic feels the business creation consumption closed-loop experience consumer story infects consumers In the current business environment where the epidemic is normalized, the funds and resources that can be used for business activities have begun to become scarce and scarce, and the previous drastic expansion has become extremely luxurious, and the secondary development and utilization of the stock of business is feasible in the current business environment. Create a personalized scene new consumer experience to stabilize the conclusion of customer flow
Shenzhen Wen and Friends
As a new generation of commercial centers, Shenzhen Wenheyou integrates the characteristic cultural elements and transforms the entire old building, restoring the architectural characteristics of the 1980s and 1990s, creating an immersive retro nostalgic style, while integrating the current label of Shenzhen city - the sense of science and technology. For the city, excavate its cultural attributes, narrow the distance with consumers in spiritual pursuit and cultural emotion, and integrate them into the scene space.
Business Thinking under the Normal Situation of the Epidemic - How Do Limited Resources Bring Unlimited Business Opportunities? The trend of business transformation under the difficulties of commercial business operation under the normal situation of the epidemic feels the business creation consumption closed-loop experience consumer story infects consumers In the current business environment where the epidemic is normalized, the funds and resources that can be used for business activities have begun to become scarce and scarce, and the previous drastic expansion has become extremely luxurious, and the secondary development and utilization of the stock of business is feasible in the current business environment. Create a personalized scene new consumer experience to stabilize the conclusion of customer flow
Business Thinking under the Normal Situation of the Epidemic - How Do Limited Resources Bring Unlimited Business Opportunities? The trend of business transformation under the difficulties of commercial business operation under the normal situation of the epidemic feels the business creation consumption closed-loop experience consumer story infects consumers In the current business environment where the epidemic is normalized, the funds and resources that can be used for business activities have begun to become scarce and scarce, and the previous drastic expansion has become extremely luxurious, and the secondary development and utilization of the stock of business is feasible in the current business environment. Create a personalized scene new consumer experience to stabilize the conclusion of customer flow
On the opening day of Shenzhen Wenheyou, tens of thousands of consumers were ushered in, and the circle of friends was burst. According to the data of the day, Shenzhen Wenheyou queued up to more than 50,000 tables.
Business Thinking under the Normal Situation of the Epidemic - How Do Limited Resources Bring Unlimited Business Opportunities? The trend of business transformation under the difficulties of commercial business operation under the normal situation of the epidemic feels the business creation consumption closed-loop experience consumer story infects consumers In the current business environment where the epidemic is normalized, the funds and resources that can be used for business activities have begun to become scarce and scarce, and the previous drastic expansion has become extremely luxurious, and the secondary development and utilization of the stock of business is feasible in the current business environment. Create a personalized scene new consumer experience to stabilize the conclusion of customer flow
Although the adverse impact of the epidemic on physical business continues, we can find that consumers' demand for offline physical business has always existed, and in order to bring more traffic to the business and revitalize the business, a good business atmosphere is the continuous attraction of the business body.
What is the starting point when doing business scenarios or planning the entire business development? The main source of popularity in commercial entities is to satisfy consumers' desire to share, rather than chasing a certain industry hotspot. The complexity of consumer behavior is difficult to summarize with competitive product analysis, data analysis or interbank market share analysis, so as a participant in urban renewal, we must really consider the problem from the perspective of consumers.
By upgrading the business, so that consumers can get a pleasant shopping life experience in the commercial street, this is the reason why online commerce can not reach the physical business after all, and the future business, must be based on the "experiential economy" as the core of the topic, in the competition with online business and the same type of opponent, as long as we can do the preemptive strike, we can win in the future.
