There is a breakfast restaurant in Henan, and the owner proposed that as long as customers enter the store, regardless of whether there is consumption or not, they can drink a free spicy soup. Do you think this boss will lose? Then you are wrong, people not only do not lose, but earn 810,000 yuan a year, earning more than foreign white-collar workers.
At that time, many people saw the activities of this breakfast restaurant and felt that the boss was a "living bodhisattva", was this a charity? Engage in such a loss-making transaction. The result? The boss punched them in the face with practical actions and told them that I not only do charity, but I can also make 810,000 yuan while doing charity.
<h1 class="pgc-h-arrow-right" data-track="4" > case background</h1>
The owner of this breakfast restaurant is the protagonist of the case that I want to introduce to you today. The boss's surname is Wu, and he is a 40-year-old elder sister. Sister Wu's hometown is rural, the family conditions are very bad, Sister Wu's parents at that time in order to support their sons, coveted the little dowry money, married Sister Wu to a dumb bare stick in the village who could not speak.
Because of this incident, Sister Wu was very angry, and she cut off contact with her parents. Fortunately, the bare stick man is very good, although he can't speak, but he is very good to Sister Wu, and people are also considerate, and the two couples' lives are also harmonious and beautiful, that is, they are a little poor.
Sister Wu, is not a lazy person, just discuss with her husband, or the two go to Zhengzhou to find some work to do, there will definitely be more money earned there, plus if you have children in the future, you will definitely stay in Zhengzhou to study. In this way, Sister Wu and her husband went to Zhengzhou to break in.
Husband and wife two people found a construction site, the husband worked on the construction site, Sister Wu sold drinks and fast food on the road opposite the construction site, and over the years, the two also saved a lot of money and raised their son.
Two years ago, Sister Wu pondered, two people to do this, but also too tired, money this kind of thing, there is a life to earn at the same time, but also have to have a life to spend tweed, so the two of them a total, just near the place where they live, opened a breakfast restaurant.
There is a saying that Sister Wu has sold fast food near the construction site for so many years, although it is all a small business, but if it is about means, Sister Wu is not worse than others. No, after the opening of the breakfast restaurant, it did not take long for Sister Wu to "beat" those peers down, becoming the "breakfast overlord" of that piece, not to mention, and also earning 810,000 yuan a year, which was something that Sister Wu did not dare to think of at first.
<h1 class="pgc-h-arrow-right" data-track="4" > scheme introduction</h1>
As long as the customer enters the store, regardless of whether the customer is in the store or not, they can drink a free spicy soup.
The above is the secret of Sister Wu's breakfast restaurant. For Henan people, Hu spicy soup is simply delicious in the world, in the morning to a bowl of Hu spicy soup, not to mention how happy, now Wu Sister will give Hu spicy soup to customers for free to drink, are not afraid of people to drink on the run? If you don't spend it in your store, you must not die?
However, Sister Wu not only did not lose money, but made a profit of 810,000 yuan a year, and everyone can guess how Sister Wu did it?
Any industry, as long as you understand the industry's money-making model, know how to use some small methods, business problems can naturally be solved. For more money-making cases and marketing tips, you can take a look at the column below, mastering ready-made business strategies.
<h1 class="pgc-h-arrow-right" data-track="4" > profit analysis</h1>
Wu Dajie proposed: When a new store opens, as long as the customer spends 29 yuan to apply for a membership card, then you can come to the store for a month to drink a bowl of peppery soup every day.
For customers, a bowl of peppery soup originally costs 6 yuan, and if you drink it for a month, you will get 180 yuan. What now? As long as you spend 29 yuan to apply for a membership card, you can drink a month's peppery soup in the store, which is too cost-effective, and naturally will not refuse this activity.
At that time, when Sister Wu launched this activity, there were more than 800 customers who came to apply for cards alone, and Sister Wu and her husband were too busy to touch the ground.
But for an adult, if you only drink peppery soup in the morning, you must not be full, and you are not allowed to come to two scallion oil cakes? Or two buns? As long as the customer orders a slight onion oil cake or bun, the profits can be deducted from the cost of peppery soup, And Sister Wu will not lose money, if the customer orders one more, then Sister Wu can make a profit.
Moreover, this free peppery soup is the most basic taste, and if customers drink one flavor every day, it will be somewhat greasy. If the customer wants to change the taste, then they need to pay extra. Moreover, 30 days a month, who can guarantee that 30 days will not get up, when the customer does not drink the day's peppery soup in the morning, then Sister Wu will not supply customers afterwards, can only be regarded as Sister Wu to earn the money of the day.
Of course, this kind of activity cannot be done for a long time, and there will always be an end day. When the activities are over, can Sister Wu continue to make money?
For example: there are two breakfast restaurants in front of your house, and you go to the breakfast shop on the left every day to eat breakfast for a month, will you suddenly want to go to another one after a month to try the taste? No, because in your opinion, you don't know if the other one is delicious, so instead of trying something unknown, you should follow your own habits.
Finally, Sister Wu is like this, using "a bowl of peppery soup", locking in customers to spend in the store for a long time, and in just one year, the profit is 810,000.