Culture and Art Network - Culture and Art News (All Media Reporter Wei Xiaowen) On the morning of October 30, the opening ceremony of the 2021 Fuping Persimmon Festival, hosted by the Zhixian Town Committee of Fuping County, Weinan City, Shaanxi Province, the People's Government of Zhixian Town, the Agricultural and Rural Bureau of Fuping County, the Culture and Tourism Bureau of Fuping County, and undertaken by Shaanxi Fuping Dafang Tianxi Green Agricultural Development Co., Ltd., was held in Tianxi Persimmon Town, Zhixian Town.
With the theme of "Promoting The Culture of Persimmons and Helping Rural Revitalization", guo Hui'e, member of the party group and vice chairman of the Shaanxi Federation of Industry and Commerce, Wang Yongli, secretary of the CPPCC leading group of Fuping County, Du Yinhu, deputy secretary of the Party Working Committee of Fuyan Industrial Cooperation Park, Kang Peng, deputy secretary of the Fuping County CPC Committee and secretary of the Political and Legal Committee, Zhang Sanfang, deputy director of the county people's congress and chairman of the Federation of Trade Unions, Kang Jinlian, deputy director of the county people's congress, Zhan Hui, member of the party group of the county government, Zhang Junli and Yue Zhong, vice chairmen of the county CPPCC committee, Lei Zhenlong, president of the Shaanxi Provincial Agricultural and Vice Food Chamber of Commerce, and Ding Xiao, secretary general, were other guests Professor Zhang Baoshan of Shaanxi Normal University, Liang Lianyou, Duan Xuchang, Professor Li Hongchang and other experts and scholars of Northwest A&F University; Wang Fangsheng, President of Persimmon Branch of China Fruit Logistics Association and Chairman of Tianxi Agriculture of Dafang Group, Ren Yueli, General Manager of Tianxi Agriculture of Dafang Group; Hou Jianwei, General Manager of Douyin Northwest Net Red Live Broadcasting Base, He Xiaochun, Head of Jingdong Northwest Industrial Belt, Zhao Bijuan, General Manager of Baidu (Shaanxi) Key Account, as well as SF, Youzan, Wanguohui, Shaanxi Giant Eagle, Terracotta Warriors, Research and Research, High-level representatives of relevant industries, associations and customers such as Tang Cat Courtyard attended the opening ceremony.
Fuping is the world-famous chinese persimmon town, the unique persimmon varieties and persimmon cake production process that has been passed down for thousands of years, making the persimmon cake produced by Fuping famous throughout the country and famous overseas. Since 2018, Dafang Group Tianxi Agriculture has been committed to "green agriculture innovation", planning and building a green technology agricultural town with an investment of more than 1.3 billion yuan - Tianxi Persimmon Town. With science and technology agriculture as the core, the town focuses on the "three red" characteristic industries such as Fuping dajian persimmon, pepper and apple, creates the "persimmon red" original township persimmon cake brand, and realizes the "branding, scale and standardization" development of the characteristic industry through "variety cultivation, brand building and quality improvement"; excavates the traditional, farming and local culture, forms a tourism industry cluster integrating "agricultural research, cultural experience, sightseeing and vacation, leisure and entertainment, medical and health care", and helps the implementation of the rural revitalization strategy.
At the opening ceremony, Zhan Hui, a member of the party group of Fuping County Government, first introduced the development results and future planning of The persimmon industry, a pillar industry in Fuping.
Guo Hui'e, member of the party group and vice chairman of the Shaanxi Federation of Industry and Commerce, delivered a speech, she proposed that 2021 is the beginning of rural revitalization, and it is very happy to see that enterprises such as Tianxi Agriculture of Dafang Group have firmly devoted themselves to the development of characteristic agricultural industries, with their own advantages of funds, talents, resources, platforms and other advantages, to enhance the industrial energy level and drive rural revitalization.
The event was officially opened in the enthusiastic speech of Wang Fangsheng, chairman of Tianxi Agriculture of Dafang Group. According to reports, based on Fuping persimmon and other characteristic industries, after more than two years of construction and development, Tianxi Persimmon Town has achieved fruitful results in terms of industrial-driven rural revitalization, scientific and technological innovation, cultural inheritance, etc. This time to undertake the 2021 Fuping Persimmon Festival, with "non-genetic inheritance", "persimmon culture" and "rural revitalization" three chapters, to the people of the whole country to show the people of Fuping persimmon industry vigorous development, cultural prosperity of the beautiful style.
Establish six inheritors of "persimmon red" persimmon cakes, and the leaders attending the meeting will issue certificates to them; rescue intangible cultural heritage such as Fuping Agong Cavity, and jointly shoot the documentary "Deciphering the AGong Cavity of Qin Cavity" with the provincial station; devote himself to excavating the culture of Fuping persimmons, telling the story of Fuping persimmon cakes, jointly with the Fuping County Federation of Literary and Art Circles and the Fuping County Agricultural and Rural Bureau to organize a collection of calligraphy and painting photography works, and display more than 200 works at the scene of the Persimmon Festival; the famous calligrapher and painter Dang Xiaoting improvised, and the deputy director of the Fuping County People's Congress. Zhang Sanfang, chairman of the Federation of Trade Unions, put the finishing touch on persimmon paintings and further released the charm of Fuping's persimmon culture. At the same time, Ren Yueli, general manager of Tianxi Agriculture of Dafang Group, and Fu Pengfei, chairman of Shaanxi Research and Development Bank Education, signed a contract for the research and labor education base.
Tianxi Persimmon Town has given Fuping Persimmon a new cultural connotation, created and released the "Persimmon Princess" cultural IP excavated from the Sheng Tang Dynasty, and issued the Persimmon Festival Internet Celebrity Promotion Ambassador Certificate, so that persimmon culture carries the wings of new cultural tourism, new media and new brands, becomes a new cultural business card of Fuping, and builds the public domain brand of Fuping Persimmon Cake into a warm, cultural and influential agricultural brand.
In order to explore the path of rural revitalization and development, the china persimmon trading center was jointly unveiled by Kang Peng, deputy secretary of the CPC Fuping County Cpc Committee and secretary of the Political and Legal Committee, and Wang Yongli, secretary of the CPPCC county CPPCC leading group; set up expert workstations, persimmon research institutes, cultivate space persimmon seeds, plan to build the Fuping Branch of the Rural Revitalization Research Institute of Northwest A&F University, and start to establish a rural revitalization development fund to build a new type of characteristic agricultural research and development, production and operation system; landed the Douyin Northwest Net Red Fuping Persimmon Cake Live Broadcast Base, and jointly with Jingdong, SF, Youzan and other platforms. With talents, technology, platforms, brand operations and other guarantees, we will stimulate new potential energy for the Persimmon industry in Fuping and promote industrial upgrading.
At the same time, at the 2021 Fuping Jian persimmon festival, Tianxi Persimmon Town signed a contract with key customers such as Wanguohui, Shaanxi Giant Eagle, Terracotta Warriors and Horses, and will carry out in-depth cooperation from the level of brand cross-border and marketing operations. It is understood that in the innovative development of characteristic industries, Tianxi Persimmon Town has always adhered to the "three products and three modernizations", formulated a number of persimmon breeding, production and sales standard systems, and increased and expanded modern standard factories and dust-free workshops; in order to achieve persimmon cake sales throughout the year, the use of multi-layer barrier film, cold preservation and other packaging materials, access to Fuping persimmon freeze-drying technology patents; the development of small persimmons, persimmon vinegar, vinegar drinks, persimmon cheese rolls and other ultra-high value, self-propagating derivative products; vigorously invest in new media, e-commerce, new retail team With the innovation of marketing and brand operation above quality, we will open up a wider range of markets.
After the event, Wang Fangsheng, chairman of Dafang Group's Tianxi Agriculture, was interviewed by more than 60 chinese provincial and municipal media who came to the scene, telling his feelings and vision of returning to his hometown to develop the persimmon industry, from helping to alleviate poverty to rural revitalization, as well as his future expectations and grand blueprint concepts for the Fuping persimmon industry, persimmon cultural development and beautiful rural construction.
In addition, the first half marathon of the 2021 Tianxi Persimmon Town "Persimmon Red" was also successfully held on the morning of the same day.
<h1 toutiao-origin="h4" > Editor: Gao Sijia</h1>