After 18 years, the provincial sports work conference was held again. At the meeting, representatives of 6 units, including the Provincial Sports Bureau, the Hangzhou Asian Organizing Committee, the Ningbo Municipal People's Government, the Jiangshan Municipal People's Government, the Zhejiang Basketball Association, and the Zhejiang Professional Football Club, spoke on the work experience of accelerating the construction of a modern sports strong province in recent years, and the summaries of the speeches of the 6 units are being published one after another for the benefit of readers.
Over the years, Jiangshan City has adhered to the concept of "sports make life better", standing at the height of promoting spiritual prosperity, innovating social governance and promoting economic development, and has won the title of National Advanced Unit of Mass Sports four times. The main practices are:
First, optimize the sports service circle and make sports an important carrier leading spiritual prosperity. Mobile phone reservations, professional guidance, and nearby fitness have become the standard for the sports experience of Jiangshan citizens. At present, we have built 15 micro-fitness parks in the urban area, and integrated installation of 125 intelligent fitness equipment, the public can not only view real-time exercise data, but also get professional fitness guidance. The average life expectancy of Jiangshan residents reached 80.04 years, 0.84 years higher than the provincial average, and the 100-year-old and 100-year-old people were 43 and 71 respectively. In terms of sports services, we have been sparing no effort to optimize and improve: First, optimize the facility service circle. Four major fitness parks, three major fitness squares, as well as 50 people's gyms and 1492 fitness venues have been built, achieving full coverage of 309 village (community) fitness venues in the city. In the past three years, the city's sports fixed asset investment has reached 780 million yuan, especially a four-province marginal leading, the province's first-class Hushan Sports Park is about to be completed and put into use. The second is to optimize the smart service circle. Innovate the "sports one pro" model, iteratively upgrade the "sports public service platform", realize all access to urban fitness venues, and digitally connect the "15-minute fitness sports circle" in urban and rural areas. The third is to optimize the personnel service circle. Establish 132 grass-roots cultural and sports stations, single sports associations and other sports organizations, and innovatively recruit 1320 social sports instructors to enter the city's fitness venues and carry out professional guidance nearby.
Second, build a sports event circle and let sports become a unique link leading social trends. As the National New Year Ascend Fitness Conference of the National No. 1 National Fitness Activity, Jiangshan has hosted it for 6 consecutive years, becoming the main venue of the only center in the country and selected into the provincial key cultivation brand sports event directory database. We carry out a wealth of sports activities all year round, forming "monthly events, weekly activities, and fitness every day". The first is the diversion of large-scale events. Based on mountain conditions and mass foundation, since 2013, it has strived to host more than 70 large-scale events such as the National Weightlifting Championships, the National Aerobics Championships, and the Jiangshan 100 International Trail Run, attracting more than 1 million people to watch, which has greatly stimulated the enthusiasm of mass sports. The second is to set up a stage for special activities. According to different fitness needs, cultivate 11 holiday sports brands such as Youth Day water sports and World Tourism Day rafting. In particular, during the Spring Festival, villagers spontaneously held village games for 15 consecutive years, and more than 60% of the administrative villages participated in 100,000 people every year, and this "100 villages and 100,000 people sports big year" was praised by the State General Administration of Sports as a new "sports phenomenon". The third is the sharing of fitness for the whole people. Led by the national "National Fitness Day" series of activities, enhance the fitness awareness of the whole society, promote square dance, yoga, tai chi and other fitness activities to become a lifestyle, the proportion of people who regularly participate in physical exercise is 2.8 percentage points higher than the provincial average. For example, 80% of the administrative villages that currently hold village games are listed as villages without petitions.
Third, activate the sports economic circle and let sports become a green engine leading high-quality development. Last week, the national beautiful countryside climbing series closed in The village of Maocun Shantou in our city, which has built the country's first rural climbing theme sports park, and has held this series for the fourth consecutive time, through hosting climbing events at all levels, to achieve an annual reception of more than 100,000 tourists, and promote the average annual income of the village collective of more than 1.5 million yuan. This is a microcosm of the development of the sports economy in Jiangshan, and in recent years, we have seized the economic growth points spawned by sports and made every effort to broaden the transformation channels. The first is to make the event economy bigger. Relying on various large-scale national or above events, it has successfully competed for the first mountaineering outdoor industry demonstration city in the country and accelerated the event economy. For example, the first six National New Year's Ascend Fitness Conferences have brought direct economic benefits of 210 million yuan and promoted the income of residents by 240 million yuan. The second is to develop a healthy economy. Focus on cultivating a healthy life industry led by the listed enterprise Jiansheng Group and supported by enterprises such as Hangyu Wentte, and form a special sports product brand such as sports socks and badminton, with a total output value of 2.2 billion yuan last year, and won the national sports industry demonstration base. For example, badminton has 55 related enterprises and an annual output of 240 million. The third is to cultivate an integrated economy. With the construction of "scenic spots + townships + characteristic villages" as the starting point, 245 kilometers of fitness greenways have been built, the most beautiful sky running track in China has been built through the core scenic spots of the city, 6 sports townships and 25 sports tourism characteristic villages have been created, and the Xianxia Ancient Road has been rated as the first batch of large gardens in the province "dazzling pearl", and the city has been rated as the provincial sports and leisure base.
In the next step, we will take this meeting as a new starting point, especially to deeply implement the spirit of Secretary Yuan's important speech, take advantage of the momentum, continue to struggle, turn sports variables into development increments, and strive to take the lead in the construction of the 26-county common prosperity demonstration zone.