What is the Hurun Luxury Ranking? What are the Chinese brands in the Hurun luxury list?

What is the Hurun Luxury Ranking? Louis Vuitton Arnault ranked first with a fortune of $320 billion. Paris is the preferred place of residence for the richest of luxury brands. On the Hurun Global Rich List, the average wealth of the rich luxury brands is twice that of the rich.

There are 33 people who own billions of dollars, more than 6.2 billion yuan if converted into renminbi. The main source of wealth for the rich is luxury goods. What is the Hurun Luxury Ranking? What are the Chinese brands in the Hurun luxury list?

　　Louis Vuitton Arnault ranked first with a fortune of $320 billion. Paris is the preferred place of residence for the richest of luxury brands. On the Hurun Global Rich List, the average wealth of the rich luxury brands is twice that of the rich.

　　Hurun, Chairman and Principal Investigator Hurun, said: "Chinese consumers have undoubtedly become the most important consumer group in the luxury industry, especially since the demand for overseas travel and duty-free shopping has increased in recent years. The enthusiasm of Chinese consumers for luxury goods is very helpful to these 33 luxury goods billionaires."

　　Louis Vuitton became the most valuable luxury brand in the world with a brand value of $20.5 billion, Hermès became the second most valuable luxury brand with a brand value of $14.5 billion, and BMW became the third most valuable luxury brand with a brand value of $13 billion.

　　What are the Chinese brands in the Hurun luxury list, there are Moutai and Wuliangye, so Moutai and Wuliangye are one of the world's top ten most valuable luxury brands. Among them, Moutai became the world's fourth most valuable luxury brand with a brand value of $12 billion, its brand value is higher than Mercedes-Benz and Chanel, among similar products, Moutai brand value exceeds Hennessy, Moët Champagne and Remy Martin, and the luxury purchase profit is very large.



　　Of the world's top ten most valuable luxury brands, four are from France, two from China and Germany, and one from Italy and Switzerland. In terms of brand categories, there are 4 fashion sectors, 2 beverages, cars and watches, 1 jewelry and perfume.

　　Hurun's top 10 most valuable luxury brands in the world are determined based on the company's market capitalization (excluding the contribution of non-brand factors) multiplied by the brand premium ratio. The market capitalization of the listed company is calculated based on the closing price of the stock on December 31, 2011, and the market value of the listed company is evaluated with reference to the price-to-earnings ratio of the listed company in the relevant industry.

　　The Hurun Institute does not list cigarettes from apples and China as luxury goods. If Apple is considered a luxury, its brand value should be ranked first, while if Chinese cigarettes are considered a luxury, its brand value should rank sixth, surpassing Chanel

　　In the United Kingdom and the United States, the most valuable luxury brands, Burberry and Tiffany, did not enter the world's top ten most valuable luxury brands.