When it comes to the matter of Qingdao Laoshan Beer, everyone is very impressed, that is, there is a person who won the grand prize of this beer while drinking beer.
In fact, the way to deal with this matter is not right at the beginning, the media is particularly developed now, people for an event spread very fast, Laoshan beer first came out, because a person in the beer when the lottery won a grand prize, the award opened out is the five hundred listeners of beer, according to the theory, five hundred days of beer is actually according to the can is five hundred cans, but at that time the merchant deliberately blurred this meaning, telling customers that five hundred listening is actually a can, that is, the meaning of five hundred milliliters.
Really not all the audience are fools, many viewers know these things very well, and so many people in the country are drinking, it is impossible to say that everyone will understand this meaning, at that time, if Laoshan Beer directly came out to admit that it was his own mistake, compensation for this person who won the award even summoned his own batch of beers that wrote the wrong award in the process, directly covered this matter, then at that time he would not be a failure to be famous but a successful name.
It is precisely because of that incident that Tsingtao Beer is ridiculed everywhere, and even Tsingtao Beer is slowly selling in the market, and there is no way to occupy the previous sales market, their sales are far less than the previous sales, it is because of this matter Tsingtao Beer lost a large number of interests, if he saved this matter in time, in fact, the income brought to him was far higher than the income of five hundred bottles of beer, but he did a stupid thing.
After this matter came out, there were many audiences who also drew awards, posted these awards on the Internet, and contacted Qingdao Laoshan Beer, but the conclusion was still the same, Qingdao Laoshan Beer, has not admitted its mistakes, on the contrary, Shi Yao does not let go of this matter to think that this matter is the audience's cognitive error, which makes the audience very angry, because everyone is not a fool, not you want to fool can be fooled.
Then the audience who won the lottery did not redeem it again, nor did they question why Tsingtao Beer did this, that is, after this incident, Qingdao Laoshan Beer began to disappear, and now it is not easy to find Qingdao Laoshan Beer, just because of such a small matter, it has damaged its own reputation, lost its own interests, and is really harmful to others and to ourselves.
A really smart brand, a brand that has lived in this world for a long time, is to know how to use these things to really turn themselves around and make themselves resound in the world.