Laoshan Beer has made new progress in the redemption of "500 to 500 ml". At about 21:00 on December 22, Laoshan Beer apologized through the official Weibo statement that the rahuan inner text used as a prize redemption voucher was printed as "500ml/listen" as "500 listens" due to the lack of rigorous work. At 3:00 a.m. on the 23rd, the party Concerned, Mr. Li, revealed through his personal short video account that there are many negative comments on it on the Internet, "the more you look at it, the more angry you are, and you can't sleep."
The beer can purchased by the party Mr. Li pulled the ring.
According to Nandu's previous report, on December 21, Mr. Li, a consumer in Nanyang, Henan Province, released a video saying that his purchase of Laoshan beer cans found that the pull ring showed "three rounds for Qingdao original brew 500 listens", and then contacted the merchant to claim the prize, but was told by customer service that the "500 listening refers to 500 ml" displayed on the pull ring, which immediately caused heated discussion.
On the evening of the 21st, Laoshan Beer official blog issued a response that there was an explanation on the packaging box and the tank: "With the words 'three circles for purchase' in the pull ring, you can add 3 yuan at the point of sale to buy a can of Qingdao original brew 500ml", and said that the reminder of the consumer's goodwill will reward the consumer with 500 listening to the canned product. On the same day, the party, Mr. Li, said that he accepted the explanation of Laoshan Beer and voluntarily gave up the prize. In the afternoon of the same day, the Nandu reporter called Mr. Li, and his phone was turned off.
On the afternoon of the 22nd, the head of the dealer of Laoshan Beer in Nanyang, Henan Province, told the Nandu reporter that the retail price of Laoshan Beer was 4 yuan a can, and the Qingdao original brew (500ml) purchased with money was 6 yuan a can, "the same text printed by the pull ring uniform", which did not think that it would cause ambiguity. The person in charge said that after the exposure of the short video involved, it did increase beer sales, but denied the hype. For Mr. Li's voluntary abandonment of the prize collection, his response was "unclear and will be further communicated."
Laoshan Beer official Bo second time statement.
After the matter continued to attract attention, on the evening of December 22, Laoshan Beer once again issued a situation note through the official blog, saying that the department carried out the Laoshan Beer "One More Can Award" prize promotion in Nanyang, Henan Province, and the rules of the activity were printed on the "box and tank" packaging. The note said that the outer packaging introduced the rules of the prize promotion, but the inner text of the prize redemption voucher in the printing process, due to the lack of rigorous work, should be printed in its entirety as "three yuan for Qingdao original brew 500ml / listen", printed as "three yuan for Qingdao original brew 500 listen", apologizing for the impact of this matter on consumers. Laoshan Beer's official blog then closed comments on the statement.
Nandu reporter noted that the party, Mr. Li, had spoken out three times after the hot search. At about 3:00 a.m. on December 23, the party, Mr. Li, said through his personal short video account that he was "blown to the cusp of the storm" because of this matter, and there were many negative comments on the hot search, saying that "the more you look at it, the more angry you are, and you can't sleep." Earlier, Mr. Li released a video saying that he denied that this matter was commercial marketing, calling himself a painting blogger, and at that time, he casually complained, and said that he understood the "pressure" of Laoshan Beer, and accepted the explanation of the merchant.
Written by: Nandu reporter Huang Chibo