Not long ago, Laoshan Beer 500 listened to a wave of 500 ml, and ushered in a wave of drinking friends in Nanyang, Henan Province. Before a drinking friend drank Laoshan beer found that the lid added 3 yuan to buy 500 listening to the word happy, but when the purchase found that 500 listening is not the 500 cans but 500 ml, the wine friends are very puzzled so sent a short video on the hot search, Laoshan Beer official response is only thanks to the support agreed to give 500 listens as a reward, coincidentally, a wine friend in Nanyang, Henan Province, stood up and said that he saved a lot of winning lids in the summer, if you exchange 500 listens according to 3 yuan, you can receive 12000 listens. I don't know what kind of response Laoshan Beer will make this time. The previous response to Laoshan Beer did not admit its own design mistakes, directly to the giveaway reward is not to find the error but as a reward given by consumers who support Laoshan Beer, this attitude is intriguing, is not standing on a high place to tell everyone, we put the reward method in the bottle body said very clearly, can not understand can only blame themselves, give you some rewards do not make unreasonable trouble. Now there are two exchangers, and if there are more tomorrow and the day after tomorrow, obviously, the previous response was slightly hasty and sloppy. It is recommended that Laoshan Beer first make a sincere response to give consumers a satisfactory answer, and then recall all beers with this word to re-package the design and finally make a plan if this situation is found to be solved at one time.
As a company, it is the first to always put consumers first, and having enough consumers is the golden key to seize market opportunities. Decision-making should not only be forward-looking and high-vision, but also need to enter the consumer population to truly understand what they think, and be guided by consumer needs in order to better serve them.