Orange introduces the new Marshmallow Lip Cream to usher in warm autumn and winter hues

In October 2021, Tangerine launched the latest series of lips products - "Marshmallow Lip Cream", with the uniqueness of "cream powder mist, gentle non-stick cup", giving autumn and winter lip makeup a new experience.

"Marshmallow Lip Cream" is another masterpiece of Orange's R&D and design team. The cream's upper lip texture is as delicate and silky as marshmallow, soft and creamy, and features innovative LOCKING COLORTM technology for long-lasting color locking. Marshmallow Lip Cream quickly transforms its creamy texture into a misty soft-focus finish after contact with the skin temperature on the lips. This unique texture is due to the use of highly volatile light oils and fats in the formula, which solves the problem of brightness and oiliness of the general frosted lip glaze, bringing a smooth powder mist finish. In terms of packaging design, "Marshmallow Lip Cream" has a frosted powder mist tube body, embellished with a blush-like halo of girlish blush, and the overall design is more warm and sweet, creating a full sense of autumn and winter atmosphere.

Orange marshmallow lip cream

A total of 9 colors were introduced, and the series was cleverly divided by sugar. The sweetness of full sugar, the gentleness of half sugar, the independence of micro sugar, 3 kinds of autumn and winter sweet colors with different sugar levels, matching orange girls with different personalities, so that everyone can bloom with confidence and brilliance at will.

The Orange brand has always been committed to providing young consumers with high-quality products that explore color and express themselves. The launch of this "Marshmallow Lip Cream" is the second time that oranges have made great efforts in the field of lip makeup after the popularity of the orange "Bubble Mart" joint lip mud in May this year. During the 618 period, one month after the joint lip mud of the orange "Bubble Mart" was launched, 160,000 units were sold; after the new color was launched in the autumn, it became the champion of the double 11 Tmall matte lip glaze purchase list. On the basis of deeply cultivating pink star products such as eyeshadow and blush, Orange will continue to invest in the research and development of all categories of makeup products in the future to create an overall makeup product series that is more suitable for the Chinese people. (Yu Ye)