When it comes to Li Houlin's name, many people feel familiar, but they can't say where they have seen it, because he also has a called "Li Xiang's ex-husband", and he is an ex-husband who married after 33 days of knowing Li Xiang and divorced after a year.
Li Xiang has been searching for hot searches for three days, and his story with Li Xiang is often mentioned, but their current state of life is completely opposite, Li Xiang frequently goes abroad, often shows off his wealth in a high profile, he rarely appears, low-key public welfare all year round, and cultivates Buddhism in his leisure time.
If you do not check the information, few people know that this man is worth more than 3 billion, and he is still single, and what is even more unexpected is that he made a fortune at a young age, and once had two wives, an unmarried fiancée and 4 gossip girlfriends.
In his career, he is a pioneer in China's jewelry industry, single-handedly founded Hengxin Diamond Structure Company, which has three diamond brands of HIERSUN (Hengxin), I Do and ooh Dear, and is one of the earliest entrepreneurs in the domestic jewelry industry.
Today, Xiaobian will talk to you about the legendary experience of the diamond king.
Started your own business and became famous in one fell swoop
For his early career history, Li Houlin has always avoided talking about it. Relevant information shows that his original name is Li Weilin, born in Jixian County, Tianjin, did not finish junior high school to step into the society, for this, he did not refute him, but also said, if I am just a primary school graduate, I can make a jewelry brand so big, which should be worth learning from many people.
But there are also many magazines that report that Li Houlin actually went to college, studied majors related to aviation and ports, and worked in an import company after graduation, and when he went to work, he did exactly the jewelry product project.
Although Li Houlin rarely mentions these experiences, it is certain that he earned his first pot of gold at a very young age, and he once said that in 1996, when he was only 23 years old, he had already opened a Lingzhi 400.
Li Houlin has also admitted many times that when he entered the diamond industry, he had done gold business for 5 years. In 1999, Li Houlin had about 50 million yuan in his hands and began to consider increasing investment in the jewelry industry.
When he entered the industry, he made a determination to make a brand. But in the diamond industry, the process of branding is very long, and 50 million is a big money for other industries, which is really insignificant for the diamond industry.
At that time, the jewelry industry, Chow Tai Fook and Xie Ruilin had a history of several decades, and there were many stores in the country, but each store was only thirty or fifty square meters.
Li Houlin initially opened a small shop like them, and after operating for a month, he found that the money he earned was not enough to pay the rent, so he made a strange move, smashed all the shops, and planned to start again.
This smashing of the store caused a huge sensation at the time, and even now some people often mention it, Li Houlin said when talking about this matter, if a person wants to do a big thing and finds a mistake, he must have the courage to tear down and start over.
After smashing the store, he carefully analyzed the situation of the diamond industry at that time, and the business philosophy of Chow Tai Fook and Xie Ruilin was to open many branches so that customers could buy diamonds everywhere, but Li Houlin felt that this model was not very good.
He believes that diamonds as a luxury, there are not many opportunities to buy in a lifetime, and they will not care about the distance of the road, even if the diamonds downstairs are cheap, but the quality is not high, most people also choose to go to the big store to buy.
Secondly, he feels that diamonds sell emotions, a thirty-fifty square meters storefront can not set off any emotion, he wants to create a very large space, with part of the space to show the culture and emotion of diamonds, and then use part of the space to provide luxury services.
After a long-term inspection, Li Houlin spent 30 million yuan to rent a 1,200-square-meter hall in Oriental Plaza to create the "Hengxin Diamond Palace", with 2/3 of the storefront displaying diamond culture and 1/3 providing diamond goods and luxury services.
After the opening of the Diamond Palace, it not only caused a huge sensation in China, but also received a high degree of recognition from international diamond dealers, and some international consortiums also began to pay attention to him, So Li Houlin joined the World Diamond Society, and opened the operation of international capital, and also successfully made the president of the World Diamond Association a shareholder of Hengxin.
Then, Li Houlin bought a mine in South Africa, integrated many diamond resources around the world, and opened 4 branches in China, each of which is a large store of 1200 square meters. Three years later, Li Houlin had 15 sub-brands, nearly 400 stores, and Diamond Palace and Hengxin Diamond became well-known diamond brands.
Just a few years after starting his business, Li Houlin has become a dark horse in the diamond industry, not only very famous in China, but also in the international jewelry field.
The love field is lost, and the bees are surrounded by butterflies
Li Houlin, who is in his 20s, has reached a height that many people can't reach in their lifetime, and there are naturally women around him, and like many entrepreneurs, Li Houlin also likes movie stars.
In fact, Li Houlin had a marriage before starting a business, his wife was called Wang Chunjing, and he married him in 1998, when he opened a small gold shop, and after marriage, the two had a son, but divorced after two years.
The reason for the divorce was that Li Houlin met Zhou Yanhong. In 2000, Zhou Yanhong held a concert in Tianjin, Li Houlin happened to be in his hometown, and Zhou Yanhong, who saw the concert, was fascinated, and then began to pursue wildly, and the two quickly came together.
At that time, Li Houlin's Diamond Palace had just opened, other branches were still planning, and Zhou Yanhong used his status as a singer to help him do publicity, and also unconditionally helped him shoot print advertisements. Therefore, some people say that Li Houlin's career success is due to Zhou Yanhong.
After the two got along for three years, Li Houlin met Qin Hailu at a cocktail party, fell in love at first sight again, and gave Qin Hailu a big splash on the spot, and began to pursue frantically again, thus severing his relationship with Zhou Yanhong.
Half a month later, Li Houlin began to propose to Qin Hailu and met with the parents of both sides.
When Qin Hailu was together, Li Houlin's career had already soared, so spending money was a big deal. He spent all his efforts and gathered 50 colored diamonds to propose to Qin Hailu, and no woman could refuse such a romance, and Qin Hailu could only compromise.
Unfortunately, when Qin Hailu was still immersed in the deep love and honey with Li Houlin, Li Houlin met Li Xiang again, and only knew 33 days before getting married, qin Hailu still learned the news of their marriage in the newspaper.
In 2005, Li Houlin and Li Xiang held a marriage quite grand, the wedding ring reached one million, half of the entertainment circle people came to celebrate, a group of stars from Hunan Tv formed a powerful bridesmaid group, many people still remember this wedding vividly.
After marriage, Li Xiang resigned and became a housewife at home, Li Houlin repeatedly showed love to Li Xiang in public places, and even publicly shouted Li Xiang in the program, I will love you more and more, but unfortunately this wave of dog food did not spread for a long time, and the two spread the news of divorce.
In 2006, Li Houlin's career fell into crisis, almost to the brink of bankruptcy, and at this moment, Li Xiang did not hesitate to choose to divorce him. Therefore, the media unanimously believed that Li Xiang chose to break up with him in order not to bear the loss.
The failure of this marriage hit Li Houlin hard, and many years later he talked about Li Xiang, saying that it was better to find a woman on the street than her.
Although the love scene was frustrated, it did not make him stagnant in his career, and in the following years, Li Houlin was paid to taste courage and made a comeback again after 8 years of struggle.
In 2008, when the Wenchuan earthquake occurred in Sichuan, Li Houlin was still in the stage of career crisis, and still immediately donated 2 million yuan to Wenchuan, and personally drove to support.
In fact, he had driven to Tibet before that, so he came into contact with Buddhism, and since then he has rarely chased female stars as crazy as before, but the scandals about him still do not appear.
Someone once said that he and Li Xiaolu had a period of contact, because both of them believed in Buddhism, often exchanged Dharma together, and both of their blood types were A, and the zodiac signs belonged to dogs. But in front of his friends, Li Houlin claimed to be a fan of Li Xiaolu, and Li Xiaolu only said that he was a regular customer in Li Houlin's shop.
Later, there were rumors that Li Houlin was going to marry Singaporean sports star Li Jiawei, and the news spread for a long time, and the two did not see each other get married. Some people say that Li Houlin once fell in love with Sun Ying, a female host of Tianjin Television, but this is only a rumor.
Li Houlin's bad reputation in the first half of his life stems from his too many scandals, there are 7 who can call out their names, there are two who have been married, there is one who has proposed marriage, and there are 4 who have been rumored, which is why many people are not very impressed with him.
Obsessed with public welfare, dedicated to the Buddha
On May 12, 2008, the Wenchuan earthquake broke out, and many people's hearts were greatly affected, some people fell into a deep panic, and some people thought of doing something to resist the disaster.
On the third day after the earthquake, Li Houlin founded the I DO brand, personally donated 20 million yuan, and created the I DO Fund.
At the same time, he also rescued a teacher in the disaster, Pu Hongxue, who was crushed in the rubble during the earthquake and had to amputate his left arm and right leg, but his life was still in danger due to excessive infection of the wound.
Li Houlin decided to take charge of the young girl from beginning to end, and with his help, Pu Hong learned to Beijing for perfect treatment, and after 17 surgeries to get out of danger, she went to college.
Li Houlin often said that most people's rescue is a one-time, but it is far from enough to save the lives of children in disasters, and they should continue to help them grow up healthily in their future lives.
He has been in Tibet for 13 consecutive years to support children in the disaster areas, play with the children, and be the children's teacher.
He found that Tibetan children are very talented in art, so he established the IDO Art Dream Project and organized 6 well-known artists to go to the Lhasa Special Education School to teach art for children with artistic dreams.
I DO uses art to light up children's dreams, so that children can see themselves, see heaven and earth, and see sentient beings in art.
In terms of personal cultivation, Li Houlin also developed a close connection with the Tibetan plateau. Every year, he goes to Kailash, 6656 meters above sea level, prostrates 108 long heads, and turns 9 times up the mountain.
Someone always asked him why he had to go every year because the mountain was so hard, he said, because the sacred mountain was in his heart.
Because of 8 years of experience in turning mountains, he wrote a book "Eight Years of Turning Mountains", in which he told everyone that turning mountains is actually cultivating the heart, so that he will not be confused by the outside world, so that he will be more relaxed about the future.
For more than ten years, while doing public welfare, he turned mountains, he became the "Principal Li" and "Uncle Li" in the children's mouths, he built a new teaching building for the children, established a new love library, and created many art multimedia classrooms.
After bankruptcy and rebirth, Li Houlin has experienced the ups and downs of marriage and career, and has regarded life as particularly transparent and indifferent, in addition to public welfare, he is devoted to Buddha.
Two years ago, Li Houlin took refuge in Buddhism under the enlightenment of the living Buddha ze xiucang, and finally chose to let himself be red dust and pursue his original goodness.
Digital reform after the pandemic
In the outbreak of the epidemic in 2020, I DO also closed stores for a time, and sales also declined. After the epidemic, sales resumed immediately after the opening of I DO stores, and sales in May increased by 50% compared with last year, all because of Li Houlin's digital layout three or four years ago.
Li Houlin is a person who loves to learn, especially likes to listen to The class of Teacher Li Shanyou, and because he believes in the sense of innovation that Teacher Li Shanyou said, he began to promote digitalization, so that the company can continuously promote the I do brand in various ways such as Xiaohongshu, B Station, and Mini Program.
Once, Li Houlin was particularly sorry that he chose the wrong industry, the masonry industry is a very slow industry compared with real estate and the Internet, but in the later stage of continuous cultivation, he figured it out, just because the diamond brand was established very slowly, so it was precious.
For the future, his wish is that when he is old, he will not seek a company with a high market value, but a brand that will be passed down from generation to generation, which is his greatest wish for the rest of his life.
Resources:
An Entrepreneur, and His Secrets 5,000 Kilometers Away
"Counting Li Houlin's Multiple Female "Wives""
"Li Houlin Character Profile"
"Hengxin Diamond Li Houlin: Slow Industry, Fast Walking Broadcast Article"
Author: Elan Weiwei
Editor-in-Charge: Song