Every era will always emerge some entrepreneurs who have a huge influence on our country and society, but every entrepreneur has his peak.
In the past two decades, Ali's Jack Ma has undoubtedly been one of China's most successful entrepreneurs. Alibaba founded by Jack Ma can be said to have subverted an era, breaking the traditional business model, putting e-commerce on the contemporary stage, and then creating Alipay, successfully opening the era of mobile payment in China. As a result, Alibaba has become a leading company in China's Internet industry.
However, since entering 2020, Alibaba's overall development is far less strong than when Ma Yun took charge of Ali, and in the more than 2 years since Daniel Zhang he has been at the helm of Ali, Ali's overall development has shown a weak trend.
E-commerce is the basic disk of Ali, e-commerce is essentially a traffic business, Ali does not control the traffic pool of the Internet like Tencent. To put it bluntly, most of Alibaba's traffic needs to be imported from the outside and distributed to merchants within the platform.
Many friends have found that the traffic is becoming more and more expensive now, which means that the traffic of the Tao system is getting less and less. In the past, Ali's main competitor was only the Jingdong Mall, which was led by Liu Qiangdong. However, in recent years, the new e-commerce represented by Pinduoduo Douyin Kuaishou has begun to rise, and in the past, Ali's e-commerce was the only one, but now there are new variables in China's e-commerce industry. Of course, Ali e-commerce is still the most profitable e-commerce platform.
Some netizens believe that the main responsibility for the situation caused by the Ali e-commerce is that ali's current leader Daniel Zhang.
In the words of netizens, Daniel Zhang is a financial origin, excessive pursuit of financial gorgeousness, thus ignoring the shopping experience of platform merchants and consumers.
In fact, netizens say this, there is also a certain truth. What has Daniel Zhang done in the years since he took over? It has engaged in a thousand faces (Jiang Fan's works); it has bet on treasure content twice, one is micro-tao, one is a recent shopping; and it has also engaged in Taobao live broadcast.
The so-called thousand faces, to put it bluntly, is to use the big data mechanism to further harvest consumers, and platform merchants need to pay a large amount of advertising fees to Alibaba if they want to obtain high-quality traffic.
What to say about this Taobao live broadcast? At present, it is mainly supported by Li Jiaqi and Wei Ya. Take this ali double eleven, Li Jiaqi and Wei Ya supported half of the sky, there are data show that Li Jiaqi 12 hours, 250 million people poured into the live broadcast room, the turnover of 10.6 billion. In 14 hours, 240 million people poured into the live broadcast room, with a turnover of 8.252 billion.
Netizens saw the gorgeousness of the two live broadcasts with goods, but they couldn't see how bleak the small anchors behind a group of large and small live broadcasts were.
Daniel Zhang has been in charge of Ali for more than 2 years, although Ali e-commerce has encountered no small challenges, Ali's financial reports have become more and more gorgeous, you know, Ali is such a large volume, there is a large growth rate, this is already very difficult.
So where does the profit come from? Of course, it comes from harvest platform merchants. To say an example, after Daniel Zhang became the head of Alibaba, from the 6800/year integrity store, to the 36800/year strength of the business, and then to the gigafactory of 106800 yuan / year, doubling the growth. The cost of the merchant increases, then it will eventually be transferred to the consumer.
To put it bluntly, some large and medium-sized merchants can still pay Ali's high advertising fees, but small and medium-sized businesses do not necessarily have that strength, so we see a large number of small and medium-sized businesses leaving, where did they go? Pinduoduo, of course.
Whether it is Jingdong Pinduoduo has not defeated Ali, Ali is currently losing to himself, ali wants to save the current decline, must make major adjustments.
Seeing this, perhaps netizens think that it is Daniel Zhang caused Ali's problems today, so wouldn't it be better to replace the Daniel Zhang? In fact, this is too one-sided, Daniel Zhang is only the head of Ali on the surface, Ali's major decisions are actually in the hands of Ma Yun, because Ma Yun is Ali's "lifelong partner"!
Therefore, Chun Gongzi believes that although Daniel Zhang has made many decisions since he was at the helm of Ali for more than 2 years, some decisions cannot be implemented without Ma Yun's nod, in fact, Daniel Zhang cannot be implemented.
In the words of netizens, Ali was once a dragon slayer teenager, but now he has become a dragon. Because Ali benefited from small and medium-sized sellers in the past, but now he has raised a butcher knife to small and medium-sized sellers. I don't know what you think?