According to Reuters and other foreign media news, the famous SOCIAL MEDIA platform Facebook (Facebook) in the United States announced on the 28th local time that the brand of the platform will be partially renamed "Meta".
Facebook founder Zuckerberg said: "Facebook is one of the most used products in history, it's an iconic social media brand, but it's increasingly failing to cover everything we have. Zuckerberg believes that <b>social forms, from text to photos to videos, will be the next immersive platform to immerse themselves in</b>. Therefore, Facebook will be committed to the existing Facebook and the company's Instagram and other social media, real-time communication platforms to gradually integrate, to create a new Meta platform. That said, Facebook was downgraded to one of the company's subsidiaries, not the overall brand.
From the introduction, the Meta platform will become a new, more versatile form of Internet social media, some media will translate this model as "Metaverse", <b>that is, with the help of VR and AR technology and equipment, to attract users in this 3D virtual world,</b> <b>to establish a similar to real life can be interpersonal interaction, can meet the work, communication and entertainment of the space</b> 。 For example, in the future, instead of commuting, you can teleport to the office in the form of a hologram, attend a concert with friends, or reminisce with your parents in the living room. This concept has recently gained the admiration of a large number of global Internet companies.
<b>The concept of the so-called "metaverse" comes from the 1992 American science fiction novel "Avalanche"</b>, which subsequently includes <b>the construction of a semi-virtual space that is different from real life, in which users can interact with similar communication and lifestyles in real life</b>. More vivid examples are scenes from the movies "Ready Player One" and "Runaway Player".
Back in 2017, the charity acquired Meta, an artificial intelligence technology development company that specializes in searching for scientific papers. This shows that Zuckerberg has already planned for his "metacosm" company. Zuckerberg has his own idea about the construction of the metacosm, "The metacosm will not be created by one company, it will be built by creators and developers." ”
Zuckerberg elaborated in a post on the 28th that the company's corporate structure will not change, but the way of financial reporting will change. One is for the application family, the other is for the work on the future platform, and the work of the metacosm is not just a part of it, the metacosm contains social experience and future technologies. He also announced that trading using the new ticker symbol MVRS will begin on December 1.
For this name change, the US media pointed out that it is not clear what Facebook's true intentions are, but another benefit of the name change may be that Zuckerberg can "get out of the shell" from a series of legal disputes. There are also many critics who believe that after a series of scandals, Facebook is actually hoping to reshape the brand through name changes and "metacosms" to save the company's face. In addition, there are many views that another important reason for changing its name may be that Facebook has been in trouble in recent years and needs to "change its name and change its luck".
According to public information, Facebook's stock price has fallen 17% from the new high of $382.18 on September 7, and the total market value has evaporated by $181.5 billion.
Comprehensive Global Times, China News Network, The Paper
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