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On Thursday, October 28, EST, at its annual conference called Facebook Connect, Facebook announced that Facebook had changed its company name to "Meta," a new name that reflects the company's ambitions beyond social media and highlights the company's focus on shifting to an emerging computing platform dominated by virtual reality. Facebook wants to bet its future on the "metacosm", and this name change is the clearest signal. Facebook said its shares will start trading under the new symbol "MVRS" from Dec. 1. At the same time, the Meta CTO also said that the Oculus brand will be weakened until it disappears.
Is it a bet on the metacosm or the "golden cicada shelling"?
Last week, a person familiar with the matter revealed to the media that Facebook planned to change its name, and this news was also verified a week later. As rumors went last week, the name change was announced at Facebook Connect's Augmented and Virtual Reality conference. Facebook adopted a new name based on the sci-fi term metaverse, Meta, to depict the company's vision of working and playing in virtual worlds.
Changing CTOs, hiring 10,000 people in Europe, investing tens of billions of dollars in its metaverses division and the Reality Lab project, and even changing this well-known signboard, Zuckerberg seems to be real about metaverses.
Mark Zuckerberg said: "Today we are seen as a social media company, but in our DNA, we are a company that develops technology to keep people connected. Metaverses are the next frontier, like social networks when we were just starting out. ”
However, many critics believe that after a series of scandals, Facebook is actually hoping to reshape the brand through name changes and "metacosms" to save the company's face.
Some media asked whether Facebook's name change was a bet on the "metacosm" or an attempt to "get rid of the golden cicada"?
The first lie to kill Oculus, Meta CEO Zuckerberg?
In addition, at the Facebook AR/VR Connect conference, Mark Zuckerberg announced that although Facebook changed its name to Meta, its mission remained unchanged and its existing brand would not change.
But this proved not to be the case. Incoming CTO Andrew Bosworth detailed 15 minutes after the keynote address that they would abandon the "Oculus" brand as part of a new rebranding. Bosworth detailed in his post that starting early next year, the Oculus app was renamed meta app and Oculus Quest was renamed Meta Quest. Starting in 2022, all Oculus-related products will gradually retire. Future Quest products will also not require a Facebook account login and are expected to be implemented next year.
Facebook's announcement in July 2014 of its acquisition of Oculus for $2 billion was seen as Facebook's move to pay for the future. In Facebook's view, Oculus's technology opens up new experiences and possibilities, not only in the field of games, but also in life, education, medical care and many other fields have a vast imagination space.
"We are very attached to the Oculus brand and it was a very difficult decision. While we're retiring the name, I can assure you that Oculus' original intention is still deeply rooted in Meta and will continue to drive mass adoption of VR today. Bosworth wrote.
TechCrunch reporter Lucas Matney said it appeared to be Zuckerberg's first lie since he became CEO of Meta.
Reference Links:
https://www.cnbc.com/2021/10/28/facebook-changes-company-name-to-meta.html
https://www.sohu.com/a/497894746_115362
https://techcrunch.com/2021/10/28/facebook-errr-meta-unceremoniously-kills-off-oculus-brand/