Liu Chunhong: Professionalism is the first thing to adhere to, rigor and service is always hoped

Liu Chunhong, chairman of Guohua Zhixin Engineering Consulting Co., Ltd

On November 28, the Land Finance Summit of the 12th Annual Conference of the 2021 CEIBS was held in Beijing with the theme of "Recognizing Change, Adapting to Change, Seeking Change".

2020 is a year of deep upheavals in the international social order and macroeconomic situation, and also a year full of challenges and changes in the real estate industry, in this context, the China Economic Alliance held this land finance summit to provide advice for the stable and healthy development of the real estate industry.

At the scene of the event, Liu Chunhong, chairman of Guohua Zhixin Engineering Consulting Co., Ltd., said: "I am an old man in the real estate circle, and I just listened to the guests full of dry goods, such as pearls. I think professionalism is the first insistence, rigor and service is always hoped.

Distinguished Chairman Zhang Hui, Secretary General Yunfeng, Chairman Chen Liang, as well as the vice chairmen and experts of the Land Finance Summit, and all the guests attending the meeting today, good afternoon. Listening to the sharing of several big coffee, I was very excited to express my inner feelings.

Liu Chunhong said that we are a third-party consulting service agency, and our business covers four sectors: fiscal and tax audit, engineering cost consulting, project management, and evaluation. The entire financial value chain of the real estate industry is inseparable from our third-party consulting services. Our team is professional and rigorous in the corresponding audit and tax planning business areas.

We can communicate, consult and communicate in the professional field in the future. As a service provider, our company provides multi-project and multi-field services for government and other administrative institutions. At present, in addition to the headquarters, a number of branches have been established in Tongzhou District, Shunyi District, Chaoyang District, etc. Contribute professional strength to the construction of the sub-center. We are now doing the construction of beautiful villages, Beijing has a lot of beautiful villages waiting for us, we developers to develop, need our third-party service agencies, need our management consulting agencies to do services.

Next, I would like to express two thanks, the first thanks to Yunfeng, thank you Yunfeng General Economic Alliance for 12 years of persistence, it is not easy, it is very difficult, but Yunfeng does not forget the original heart, wind and rain, Yunfeng just said that we still have to ride the wind and waves. Yunfeng is always a person with feelings, so it can make this platform particularly warm, let everyone provide opportunities for exchange and learning, today's learning platform really makes everyone harvest a lot, so I say that this platform creates learning opportunities for everyone, let us connect and help each other, and also let us find a lot of value. Including today, when everyone found me, although I did not continue to be in the real estate industry, I felt that I was symbiotic and mutually helpful with the real estate industry.

Second, I am a real estate person, I have been doing real estate since 2000, I have been doing real estate for nearly 17 years, and you may be familiar with the apartments, businesses, office buildings in the wealth center of the CBD, including villa sales, which are all completed by my participation. Follow-up in Beijing airport to do 3 million square meters of industrial park. Sometimes I think that in the 17 years of real estate, there is really no day and night, I have been running, I have been fighting, and I have resisted tremendous pressure. I started from the service, today on the new platform, I still have to do a good job, still have to communicate with all my friends, learn from each other, and also want to give everyone a lot of experience to communicate, to empower, to connect and help each other.

We Guohua Zhixin Engineering Consulting Co., Ltd., the whole is divided into four sections, our purpose is integrity, rigor, innovation and win-win.

The financial and taxation audit sector, cost consulting sector, engineering management sector and appraisal sector are not strangers to everyone. There are many tax plans in the financial and taxation sector, including the settlement and payment of land tax increases, including financing audits, equity transfer audits, liquidation audits, and asset verification audits. There are six major aspects of fiscal and tax audits. Tax risk research, tax policy and model research and system research, many companies are actually tax is a pain point for everyone, each company is talking about reasonable and compliant taxation, so the control of tax risks is what each of us is paying more attention to now.

We audit the company's tax planning to do some research on tax policies, do some tips on everyone's tax risk points, including some contracts, we will do some model formulation for you, avoid some unnecessary risks and some unnecessary tax expenditures. This includes some of our mergers and acquisitions, including the construction of equity structures, including the merger and separation of some of the equity just mentioned.

The audit business is relatively simple, involving the annual audit of the enterprise, including the issuance of bonds, as well as the liquidation and verification of assets just mentioned, there are some enterprise restructuring, and now many large enterprises are also doing some equity, including the construction of the enterprise structure, and now some of the transformation from our parent company to various branches requires professional service agencies to provide some professional advice.

In fact, I put the tax planning section in front, we have cooperated with several major real estate developers have done the settlement and payment of soil tax increases, we are now the designated unit of the Beijing Municipal Planning and Land Commission belonging to third-party service agencies, and the settlement of soil tax increases is paid to us in the library, and it is a reasonable and compliant tax reduction. At this time, we need to have a plan and plan in advance, and when we encounter this wind direction, we must be vigilant, start to be conscious, and make plans and preparations in this regard.

The cost consulting section should do budget estimates, budgets, final accounts, and the cost control and judicial appraisal of the entire full cost.

Construction engineering including many central enterprises are also our service units, we each project in the early stage of product design, there are a lot of powerful developers, we were doing marketing when the product line has been designed very clearly, it should be said that the funds are prepared in place, the planning is in place, the actual every step is a steady and steady fight, and it is a steady and winning state to do the development.

In the construction process, the control of costs, the monitoring of housing quality, and the entire construction process must be done by the cost management department, why does Vanke do a good job? Why many large developers cost control is also a very important problem, now in the solution, in fact, our cost consulting company from the early budget to the budget to the final project after the completion of the settlement, including now there are many company headquarters in Beijing, but there are many branches are all over the country, your branch cost control who to do, your cost department is not with such capabilities, we recently found some problems in the audit on a lot of large development, cost control problems, These can still have third-party service agencies, including sino-ocean, which we are doing now, and many projects of Sino-Ocean Real Estate hire third-party agencies to cooperate and control the whole process of cost.

The expenditure of government financial funds is more necessary for the early budget of the engineering cost service agency and its subsequent settlement, including the current bidding, and many general contracting units have project quality disputes, including settlement disputes, we can do judicial appraisal.

project management. Housing construction process of large developers need project management units, our project management including the general contracting of project management, including entrusted project management, including the project integration management model, are now in use, and the use is very good, a project is about a billion construction, we want to do the whole industry chain of project management, from the beginning we have to coordinate the design unit, coordinate the geological survey unit, the construction unit to do overall management and planning, which belongs to the content of project management.

Evaluation consultation. Everyone knows the bidding, auctioning and listing of land into the market, the mortgage value of land and real estate, these are the scope of assessment business, which is also very familiar to all of us.

Finally, our advantage, I think I am a real estate out of the people, professional is my first to insist, the second is rigorous, the third I hope to do a good job in service, and I am from the real estate this label is inseparable, I still want to adhere to these three points. I think acquaintance is the fate, I cherish every opportunity that should be said to be acquaintance, I hope that everyone can communicate with us more, what questions can consult our professional team, I provide better service to everyone, and then if there is an opportunity I will also carefully do this with you some specific exploration, thank you.