Intangible Cultural Heritage Project Erlang HongQuan Exhibition.
Dandelion products attract tourists to the shopping.
□ Text/Photo Liaocheng Daily All-Media Reporter Li Zhengzhe
Watch the intangible cultural heritage exhibitions such as "Erlang Hong Fist", "Dandelion Stir-fried Tea", "Wei's Willow Weaving", taste authentic farmhouse cuisine, and feel the unique dandelion culture... Since its opening on May 1, the 2021 "Victory Day Search" Liu Daozhi Dandelion Cultural Festival has attracted a large number of citizens and tourists to come to visit and experience rural leisure life. In order to enhance the participation and sense of experience of tourists, the cultural festival launched the punch card dandelion flower field, tasting fragrant tea to taste food, experience intangible cultural heritage skills, watch intangible cultural heritage performances and other sections, so that Li Haiwu's rural cultural elements shine brightly.
Show the crowd
The sonorous and powerful rhythm and the majestic and thick music resounded throughout the cultural festival scene. During the performance, a gong and drum team composed of elderly people was particularly eye-catching. Their sonorous and powerful performances attracted a lot of applause from the crowd.
"It's a lively cultural event and a particularly rare opportunity to learn and exchange." Tan Xueshen, from Tanzhuang Village, is participating in the Dandelion Cultural Festival for the first time. Tan Xueshen, a 65-year-old retired teacher who has loved to beat gongs and drums since he was a child, is also good at erhu, gourd silk and other instruments, and is the captain and coach of this team. With the support and help of the Li Haiwu Street Cultural Station, Tan Xueshen joined forces with the old "guys" in neighboring villages to set up an entertainment gong and drum team for the elderly. The members of the gong and drum team come from Li Haiwu, Ge Hai, DaliuZhang, Tsuen Zhuang and other villages, the oldest is 78 years old, the youngest is 65 years old, and they interpret "old age has something to do" and "old age has fun" with practical actions.
"I really enjoyed the cultural activities and the street cultural station was very supportive and solved the problem of insufficient space for us. It is hoped that through this cultural festival, these cultural activities can be better popularized to the masses and the spiritual life of the peasants will be enriched. Tan Xueshen said.
Feel the charm of intangible cultural heritage
In addition to the wonderful cultural performances at the cultural festival site, the intangible cultural heritage exhibition performances also earned enough eyeballs.
In the tea shed outside the dandelion experience hall, an old man is stir-frying dandelion tea leaves, which attracts many tourists to watch. "Legend has it that during the Qing Dynasty, there was a Langzhong passing through this village on his way to Beijing and found that the villagers here were all suffering from a disease, and after checking for the villagers, he collected dandelion boiling water around the village for the villagers to drink, and within a few days, the villagers' illness was cured, and the name of this Langzhong was Liu Daozhi, and the villagers renamed the village Liu Daozhi in honor of this Langzhong." The old man who spoke was named Liu Baoping, and he told the indissoluble relationship between Liu Daozhi Village and Dandelion.
Nowadays, The dandelion tea, ancient oil pressing, dandelion tofu, etc. in Liu Daozhi Village have become intangible cultural heritage projects, and the village has also set up an "intangible cultural heritage + employment workshop" to develop a series of dandelion products, with 140 employees and more than 50 people employing and increasing income.
Coming out of the experience hall and walking east along the road, in a square, martial arts performances are in full swing. Among them, Erlang Hongquan is an intangible cultural heritage project of the resort, and its inheritor Zhang Qing has led his disciples to participate in martial arts competitions many times, and has also won many awards and honors. "The resort has always supported us and tried to solve problems for the development of Erlang Hongquan, and I will continue to work hard to carry forward Erlang Hongquan." Zhang Qing said.
Polish the distinctive brand
If rural cultural tourism wants to develop better, it must create its own characteristic brand.
In order to better promote the development of the cultural tourism industry in Liu Daozhi Village, with the efforts of Sun Guangbin, secretary of the party branch of the village, the three traditional skills of Dandelion Tea, Dandelion Tofu and Ancient Method Oil Pressing in Liu Daozhi Village have been successfully applied for heritage. In the past two years, Sun Guangbin has continuously promoted the innovative development of these three skills, and also built a dandelion experience hall, which has realized the integrated development of agriculture and tourism.
Nowadays, Liu Daozhi Village has been rated as "Shandong Provincial Tourism Characteristic Village", "Provincial Civilized Village" and "Shandong Provincial Rural Tourism Key Village (Boutique Tourism Characteristic Village)", becoming a demonstration village for the resort to revitalize the rural economy, optimize the agricultural industrial structure, and improve the efficiency of agricultural resource utilization.
"In the future, we will continue to rely on the dandelion industry to promote the construction of tea factories, develop research and tourism, and build a dandelion culture brand." At the same time, do a good job of combining online and offline articles to promote cultural tourism products. When it comes to future development, Sun Guangbin is full of confidence.
In the next step, Li Haiwu Street will continue to deepen and extend the characteristic industrial chain such as dandelion planting, polish the characteristic brand of Li Haiwu, efficiently combine modern agriculture and sightseeing tourism, effectively activate the rural resources of Li Haiwu Street, and achieve the increase of rich peasants' income.