On November 1, Tao Taoju Beijing's first store was officially opened in The West District of Taikoo Li, Sanlitun. As a 141-year-old Chinese long-established brand, this company has planted flags in Xiamen, Shenzhen and Shanghai after walking out of Guangzhou Laoxiguan in 2015, and this time it will also bring authentic Cantonese cuisine, roasted pork, refreshments and Cantonese tea drinking culture to Consumers in Beijing.
Tao Tao Ju was founded in the sixth year of Guangxu (1880), the gold lacquer plaque of this old tea house was mentioned by the Qing Dynasty Restoration famous Shi Kang Youwei, written in the "Shimen Ming" stele, the font is vigorous and heroic, meaning "come here to taste tea, Le also pottery". The century-old tea house presents not only ingenious Cantonese dishes and handmade refreshments, but also the Cantonese food culture and the cozy and leisurely "tea house" lifestyle that belongs to Guangdong.
As a long-established Chinese brand spanning three centuries, Tao Tao Ju retains traditional handicrafts and is made by hand in stores, striving to restore the flavor of Lao Xiguan in each dish. Cantonese cuisine is going north, and technology and ingredients are all problems. From the south corner of the motherland to the capital, can the taste retain the original taste? In this regard, the person in charge of Tao Taoju said that the Tao Taoju stationed in Beijing, breaking through the distance limit of more than 2,000 kilometers, 90% of the technical strength of the kitchen and the service team are selected and trained in Guangzhou, and its material selection requirements, cooking techniques, service standards are no different from Guangzhou, taking refreshment shrimp dumplings as an example, requiring 13-15 folds, crystal clear dumplings wrapped in fresh meat, prawns, fresh bamboo shoots, a big full The 100-year-old roast goose is a selection of 7.5 pounds of fat and thin Qingyuan black brown goose, which is hand-roasted by hand in the store, from the recipe to the fire roasting, there is a set of standards. At the same time, in order to let every diner feel the refined Cantonese tea house culture, Tao Taoju will bring Guangzhou's unique "Cantonese service" to Beijing, so that everyone can feel the atmosphere of drinking morning tea in the old Guangzhou tea house in Beijing.
Beiqing-Beijing headline reporter noted that Tao Taoju Beijing's first store has incorporated classic Lingnan architectural elements into the design, and soft olive green has created an elegant and intellectual tea house atmosphere: elegant and beautiful Manchurian windows, antique and antique doors, traditional colorful flower steps, exquisite and elegant wood carvings, and a strong Xiguan style. The reason why the first store was located in Sanlitun Taikoo Li, one of the core consumer circles in Beijing, the person in charge of Tao Taoju revealed that the main reason is to value the consumption atmosphere of the business circle, from the contact between the two sides to the official opening of the store, the whole plan has been prepared for more than two years. Beijing is also the fourth city after Xiamen, Shenzhen and Shanghai, and the brand will continue to select sites in Beijing according to the operation of the first store, with a view to completing the goal of opening 6 stores.
However, the reporter's search map software shows that there are two other stores in Beijing named "Tao Tao Ju Restaurant", in addition to the store located in a building in Xizhimen has been closed, another "Tao Tao Ju Restaurant" in Beijing Xicheng is operating home cooking. "Both of these are infringing acts, we have visited both places, especially this restaurant on Nanwei Road in Xicheng, which is mainly home-cooked dishes such as Sichuan cuisine, and we have applied to the market supervision department for trademark protection." The above-mentioned person in charge said.
Text/Beijing Youth Daily reporter Li Jia
Photo / Beijing Youth Daily reporter Fu Ding
Editor/Tan Weiping