"If there is no green and fine rice, it will make me look good..." Du Fu, a famous poet of the Tang Dynasty, said that the Chinese nation has been inseparable from food from ancient times to the present. Eat, drink and have fun" Eat the word, you can imagine how high the status of food is. With 1.4 billion people, you can imagine how big the catering market is.
The 2021 catering industry white paper released by the United States and the China Chain Store & Franchise Association shows that the largest subdivision of rice fast food accounts for 52%, from which we can know that the market specifications of rice fast food exceed one trillion yuan and the number of stores exceeds 100.
Under the huge market potential, the Chinese rice fast food market is very popular, and under the vast market, it is an opportunity and a challenge for catering people. How to make the brand successfully break through is a problem worth thinking about.
How did Bucket Fu rise to a dark horse that cannot be ignored among many brands? First of all, in the catering industry where more and more Western-style catering is emerging, the resolute choice of barrel rice, a traditional cuisine with a history of thousands of years, each dish has been repeatedly selected, in line with most people's tastes, of course, more popular.
An exclusive product that could not be replicated, allowing him to gain a foothold in the rice category, the characteristic of the bucket fu - fragrant grilled meat. The oily roast meat, with an almost irresistible alluring taste, swept the taste buds, and everyone who tasted it was applauded, wading through the mountains and rivers in vain, and traveling thousands of times to find the best way to make barbecue.
The positioning of the team science major, more than ten yuan can solve a very cost-effective meal, whether it is students, office workers, or middle-aged and elderly people can afford to consume. What is more attractive to entrepreneurs is his touching cooperation threshold, which is undoubtedly to give everyone who really wants to start a business an opportunity at their fingertips.
Own factory, mature supply chain, no need for chefs and catering experience, the fast best-selling channel of online takeaway, can also be handy during peak periods, and it is tempting for its own employees to open stores. The company has its own direct stores, so that successful cases can be copied directly to the place.
