On December 15 and 16, the 2018 China Internet Culture Industry Annual Conference was held in Beijing, focusing on the integration of digital culture and cultural tourism, focusing on the integration of digital culture and cultural tourism in the cultural field this year, focusing on the reform and development of the cultural industry under the digital situation, interpreting the industrial development context, and exploring the development path of the industry. NetEase musician Liu Xinran was invited to participate in the "Value Choice of Network Visual Power" forum of the annual meeting and shared it on the spot. She said that music is psychic, to the audience to feel is also the most intuitive, but the emergence of video to give music a more specific meaning, video to help listeners have a new dimension of listening to the song experience, she herself also because of the NetEase cloud music platform to upload music videos, the number of fans grew rapidly, the number of video playback more than 10 million, so that more people recognize her and her works.
NetEase musician Liu Xinran
At the end of 2017, Liu Xinran settled on the NetEase Cloud Music Platform as a NetEase musician, and gradually began to create his own cover songs and original songs through the NetEase Cloud Music Platform. In music creation, in addition to writing songs and recording songs, Liu Xinran attaches great importance to music video production, "First, I think music videos can help musicians communicate with the audience, and second, because in the process of making videos, I can feel the passion and motivation of creation more."
Liu Xinran mentioned in the live sharing that as an original musician, she can personally experience the dividends brought by the vigorous development of online music platforms and online videos. Entering NetEase Cloud Music for just over a year, Liu Xinran's video playback on NetEase Cloud Music exceeded 10 million, "It is not difficult for our original musicians to create songs, the most difficult thing is that there is no mature team for us to package and publicize, but fortunately we are in a mobile Internet era, in the fragmented time many users have developed the habit of watching videos", Liu Xinran said, in the case of big data technology, personalized recommendation technology and streaming media technology widely used, Many original musicians can directly use the NetEase Cloud Music Platform, which has more than 600 million users, to release music videos and increase the chances of exposure.
At the same time, on the NetEase cloud music platform, we continue to seriously make original music and music videos, bringing Liu Xinran another big feeling is that the number of people who pay attention to and discuss her music is gradually increasing - users will comment that Liu Xinran's voice is very good, will discuss with her the advantages and disadvantages of a song adaptation, and there will be netizens listening to Liu Xinran's songs and telling their own stories.
For the form of music video, Liu Xinran also put forward his own thinking - making songs, including making music videos, can not blindly do what the public likes, but also should be separated from low aesthetic low-level fun, pay attention to the deeper spiritual world and practical problems, "Many people who do content will complain that we are in an era of fast food culture, low aesthetics, and low-level fun, from the general environment, it may be right, but adhering to their own artistic pursuit will still be effective!" The deeper meaning is that the aesthetics of the people are led by the artists. I hope that we can all do our part for the progress of China's cultural industry and make better works."
Liu Xinran introduced
Born on July 29, 1998
The 2018 undergraduate performance of the Central Academy of Drama / NetEase musician, music original video master
In high school, he endorsed "Hedone" and shot "Herbalife" commercials
In December 2017, a self-made cover video was released on major platforms
In March 2018, he starred in the independent film "43km/h"
In June 2018, he was admitted to the Acting Department of the Central Academy of Drama
In July 2018, he began composing and singing original music
In August 2018, he launched his first round of offline Live House tour
In November 2018, the total number of video plays on the single "NetEase Cloud Music" platform exceeded 10 million
Liu Xinran's music representative works
Original music: "How Steel is Made", "Do You Know What I Say", "Spectator", "Dawning Dreams"
Music videos: "Young and Promising", "Wish Sticky Notes", "Mercury Notes", "Reservations", etc