【Editor's Note】
A few days ago, the Financial Associated Press, sponsored by the head of the Shanghai Poster Industry Group, published an opinion article saying:
Zero point has continued to improve its performance and profitability in recent years, the company continues to strengthen R & D investment, the technical system and technology platform are becoming more and more perfect, the implementation of this fundraising project, will greatly improve the company's business efficiency and business boundaries. The IPO and listing on the ChiNext board will further enhance the core competitiveness, and investors will also share the dividends of the industry boundary expansion at zero point, and are expected to obtain rich returns.
Red Weekly, Investment Youdao Magazine, Golden Light and other financial media also reprinted this article.
*The following is reproduced from [Financial Associated Press], the original title of "Zero Points have a number of listings: continue to strengthen the core competitiveness, brand influence continues to expand"
On October 21, Zero Point Count initial public offering of shares, the company issued a total of 18.0599 million shares, the issue price per share was 19.39 yuan, the issue price-earnings ratio was 29.27 times, and the price-to-book ratio was 2.19 times.
All shares are issued online to public investors who hold the market value of non-restricted A-share shares and non-restricted depositary receipts in the Shenzhen market, without offline inquiries and placements, and the subscription limit is 18,000 shares; the total amount of funds raised is expected to be 350 million yuan.
Zero Points has continued to improve its performance and profitability in recent years. What is more noteworthy is that the company continues to strengthen investment in research and development, and the technical system and technical platform are becoming more and more perfect. In addition, the implementation of this fundraising project will greatly improve the company's business efficiency and business boundaries.
Brand influence continues to expand
Profitability continues to improve
Zero Point Digital mainly uses the two core technologies of self-developed online data integration technology and vertical application algorithm to form decision analysis reports or develop data intelligent application software, provides data analysis and decision support services for customers in public affairs and business fields, and is an innovative enterprise that deeply integrates the internet, big data and other new generation information technology to apply to the main business.
In recent years, zero points have maintained growth. In 2018, the company's revenue was 349 million yuan, and by 2020, this figure has risen to 378 million yuan; in the same period, the company's net profit has also risen from 35.7614 million yuan to 50.7577 million yuan, a cumulative increase of 41.73% in two years. In addition, zero point number in the prospectus estimates that the company's revenue in the first three quarters of this year will be 165 million to 185 million yuan, an increase of 14.67 to 28.57% year-on-year.
Not only the performance is rising, but the profitability of zero points is also continuing to improve, taking the gross profit margin as an example, the company's gross profit margin in 2018 was 31.38%, and by 2020, this figure has risen to 40.41%.
The continuous improvement of performance and profitability of Zero Point is not unrelated to the expansion of the company's brand influence. After years of development, the company from the early "zero point survey" to the current "zero point number", its brand influence due to the rapid growth of multi-source data analysis business and data intelligence software business based on vertical application algorithms, has become a cutting-edge professional service brand with innovative digital technology content.
In recent years, with professional technical capabilities, application landing capabilities and years of industry experience, the company has accumulated a large number of high-quality customers in the field of public affairs and business. In the field of public affairs, zero points of customers cover the central to grass-roots party and government organs, institutions, research institutions and community organizations at all levels; in the commercial field, the company's customers include China Construction Bank, Agricultural Bank of China, Chinese Life, China Mobile, PetroChina, Guizhou Moutai, Baidu, Meituan and a large number of well-known enterprises.
Continuous strengthening of R&D investment:
The technical system and technical platform are becoming more and more perfect
The continuous growth of zero point number performance is also due to the company's continuous strengthening of R & D investment and continuous consolidation of the moat.
In recent years, zero point number continues to increase R & D investment, in 2018, the company's R & D investment of 25.3466 million yuan, by 2020, this figure has risen to 51.9704 million yuan, two years, the company's R & D investment increased by 105.04%; in the same period, R & D investment in revenue also rose from 7.26% in 2018 to 13.74% in 2020; the proportion of R & D investment in revenue is much higher than the average level of the same industry. At present, the company has obtained a total of 118 software copyrights and 8 software product certifications.
Continuous investment in research and development has enabled the continuous development of the company's core technology system, forming two core technologies of data online integration and vertical application algorithm. At present, ZeroPoint has developed a data technology platform that integrates data integration, transmission, storage, analysis and visualization - the Digital Cube Platform. Digital Cube platform integrates location data, consumption data, intelligent hardware data, literature data, statistical yearbook data and other desensitized data, data forms covering database data, text data, picture data, video data and other multi-format data, applied to different business scenarios; at the same time, digital cube platform integrates statistical analysis methods, big data algorithms, deep learning algorithms and other underlying algorithms, for the problem units in different business scenarios, the application algorithm module was developed for the second time, through the combination of different application algorithm modules, Encapsulation, forming vertical application algorithms for specific business problems that can be reused and quickly invoked by services, and the digital cube platform also has various types of visualization components built in to deliver visual research results.
The industry is developing rapidly:
Fundraising projects improve business efficiency and expand business boundaries
Zero points have traditional advantages in the industry Market research industry size is still growing. Huaxi Securities Research Report believes that the compound annual growth rate of China market research services revenue from 2020 to 2022 will remain at a level of about 10%. The competitive landscape of the industry is extremely fragmented. The industry's leading companies are expected to achieve higher growth rates through mergers and acquisitions and more efficient business organization and word-of-mouth effect, and the industry leader has huge room for integration.
At the same time, in recent years, data has become a critical resource, and resources need to be turned into assets to play a value. Data is really useful, really easy to use, and essentially requires a lot of model and algorithm services based on industry applications. According to the "2019 China Big Data Industry Development White Paper" released by CCID Consultants, the market size of China's big data service industry in 2018 was 131.73 billion yuan, an increase of 36.6% year-on-year. This makes a large number of excellent industry research talents and consultants like Zero Point enterprises, because they understand the needs of customers more, have a sound methodology to deeply understand the combination of customers' business and data, such companies may surpass pure technical big data companies and become a profitable new army in the field of big data industry. This is also an effective practice for many enterprises in the market research industry to break through the growth framework and expand the boundaries of their business.
In fact, Zero Points is constantly improving its business growth level through mergers and acquisitions and expanding business boundaries. In 2019, Zero Points acquired Shanghai Guanxin, shanghai Guanxin's main business is data intelligent application services, has accumulated more well-known customers in the field of shoes and clothing and fashion, has better data resources, and the acquisition of Shanghai Guanxin has improved the company's competitiveness in the fields of shoes and clothing and fashion.
The company's IPO fundraising will be mainly used for the "Zero Point And Count Cloud Evaluation" project, the "Knowledge Wisdom Spectrum" project and the "Number of Decision Cloud Brain" projects, which will promote the efficiency of data collection and data analysis in the whole process of market research, and even hope to expand the business boundary.
Taking the "Zero Point and Several Cloud Evaluation" project as an example, the project combines cloud computing technology and automation technology on the basis of the original efficient evaluation system (EfficientAssessmentSystem, referred to as EAS), builds a cloud-based development and maintenance integration platform, mobile evaluation platform and cloud process platform, and comprehensively upgrades and realizes EAS's intelligent development, automatic testing and large-scale agile execution capabilities in related government or business fields. After the completion of the project, it will further improve the profitability of the company. The "Knowledge Wisdom Spectrum" project is to meet the needs of zero point number future core business development and strategic layout, and form a service capability from multi-source data to knowledge graph, from knowledge graph to decision-making intelligence.
In addition, the "Cloud Brain with Several Decisions" project uses the brand image of data-driven auxiliary decision-making accumulated by the company in the past 20 years, combines the experience and insight of government affairs and business evaluation business, and with the support of knowledge graph technology and algorithm technology, with the development path of "empirical modeling→ model algorithmization → algorithmization", forms a data intelligent decision-making auxiliary cloud system based on digital information collaboration, and supports high information fusion strategic-assisted decision-making and action-assisted decision-making products based on best practice optimization recommendations. It will greatly enhance the development space of the company's future business.
In the context of the continuous growth of the industry, zero points have a number of IPOs and listing on the ChiNext board, which will undoubtedly further enhance its core competitiveness and accelerate its growth. And investors will also share the industry boundary expansion dividend at zero points, and are also expected to get rich returns!