At 8:00 p.m. on October 31, Jingdong 11.11 officially began the sales blowout! In the opening ten minutes, Jingdong Pet handed over an excellent answer sheet with a turnover of more than 10 times for pet smart products and a 300% year-on-year increase in the turnover of cat climbing frame products. With the "safe pet" service, Jingdong Pet has brought consumers an advanced shopping experience, and various categories such as smart supplies, beauty appliances, and medical care have blossomed, activating the unprecedented enthusiasm of consumers.
While the pet economy is developing rapidly, the demand for pets that are more refined such as pet food, pet services, and pet medical care has also shown explosive growth. In the list of hot top 10 single products, 7 seats are occupied by pet staple food, namely Canada's original imported ACANA natural grain-free cat food, NetEase strictly selected full-price freeze-dried double-spelled cat food, Canada imported craving (Orijen) chicken flavored cat food, as well as Ah Fei and Badi full-price grain-free cat food, Solid Gold Suli high grainless chicken flavored cat food, Royal cat food I27 general food, McFuddy hair general dog food, the remaining 3 seats of hot single products are divided by daily necessities and medical care categories. Jingdong provides one-stop service for pet owners, "staple food promotion" quality certification makes pets eat more at ease, the turnover of fresh meat grain increased by 20 times year-on-year, and the turnover of imported pet food products increased by 100% year-on-year.
In the battle of Jingdong Pet 11.11, major brands have also played a good result. Royal (ROYAL CANIN), ACANA (ACANA), Bernard Tianchun (Pure & Natural), NetEase Yanxuan, Myfoodie (Myfoodie), NOURSE (NOURSE), PRO PLAN, SolidGold (SolidGold) eight staple food brands rushed into the brand hot top 10, the remaining two seats were occupied by the daily necessities pidan and pet medical category (Revolution).
Intelligent pet also become a flashpoint of the pet economy, the increasingly busy work life makes pet owners pursue a more convenient and intelligent way, pet smart supplies turnover increased by 10 times year-on-year, UNIPAL has to accompany CATTA cat tower smart cat litter basin is ranked eighth in the hot single product, the development of pet smart products greatly reduces the pet burden of pet owners, loved by more and more pet owners. As an indispensable consumable, among the daily necessities, pidan mixed cat litter mineral tofu model also ranked third in the top ten of hot-selling items, and the design of flushable toilets also allowed pet owners to gain a more convenient experience.
In the winter, hairy children are affected by climate change as well as people, and pet owners pay special attention to and protect the health of pets. In the pet medical category, the turnover of pet deworming products increased by 300% year-on-year, the turnover of health care products increased by 300% year-on-year, the increase in enhanced immunization products increased by 172% year-on-year, and the large pet cat deworming drug imported from the United States rushed into the fifth place of hot-selling single products, indicating that pet owners pay more attention to the health of pets and truly realize scientific pet raising. In addition, in the special service pet consultation of Jingdong Pet, users have received more than 10,000 pet online consultation service rights, and Jingdong strictly selects practicing pet doctors 7X24 to escort customers' pets.
With the outbreak of the trend of fine pets, pet grooming categories are also favored by more and more pet owners, so that hair children beautiful out of the street is the pursuit of pet owners, pet beauty electrical product turnover increased by 323% year-on-year, pet grooming is undoubtedly the next flashpoint of the pet economy, in addition, pet owners pay more attention to the demand for pet toys, cat climbing shelf product turnover increased by 300% year-on-year, reflecting the rise of the cat economy.
With the support of Jingdong pet platform, ACANA (ACANA) Jingdong self-operated official flagship store, Royal Jingdong self-operated official flagship store, Bernard Tianchun Jingdong self-operated flagship store, NetEase strictly selected Jingdong self-operated flagship store, pidan official flagship store, Maifudi Jingdong self-operated flagship store, Weishi Jingdong self-operated official flagship store, Guanneng PROPLAN Jingdong self-operated official flagship store, Dapet Jingdong self-operated flagship store, Frein Jingdong self-operated flagship store became the TOP10 stores, relying on the trust and love of consumers. All have achieved remarkable results.
As the first Jingdong 11.11 after Jingdong Pet realized the "hourly delivery" service, in order to prepare for the opening of the competition, Jingdong joined hands with Dada Express to arrange riders to stay in the store in advance in 49 front warehouses across the country, further improving the delivery speed by shortening the rider response time and giving consumers a better and faster experience. Tonight, Mr. Qian, who lives in Zhengzhou, placed an order to buy a bag of cat food at 20:00, and the Dada rider responded at the speed of light, starting from the nearest front warehouse to Mr. Qian's home, and delivered the cat food to Mr. Qian's home in only 6 minutes and 25 seconds.
Jingdong pet is committed to using high-quality service and extraordinary quality, to provide a safe and convenient one-stop service platform for thousands of pet owners, the activity continues, during the 11.11 period, Jingdong pet full 169 minus 50, full 199 minus 100, more can 0 yuan to receive pet medical card, rest assured to raise pets, just visit Jingdong!
This article originated from the Financial Circle Network