As a hobbyist, I've been tracking Intel's products for over 20 years.
As a practitioner, I've been covering Intel for over 10 years.
But this is the first time I've seen Intel organize events at such scale and at such a high density.
That feeling is that you want to show every minute of your products and capabilities in front of you with actual measurements.
Today, it is the climax of this wave of propaganda activities.
On weekday mornings in Beijing's East Third Ring Road, there will always be unpredictable traffic conditions, and I, who originally arrived at the venue half an hour in advance, finally pushed the door at 9:01 and entered the venue of the Intel On Technology Innovation Summit.
It was a minute late, but Dr. Rui Wang, senior vice president of Intel Corporation and chairman of Intel China, was already standing on the stage, racing against the clock, and seemed to be the first key word I could feel that this conference wanted to convey.
Of course, I was also very impressed by the first two paragraphs:
The first paragraph is: our company is running a marathon at the speed of sprinting today, and everyone does not have to worry about whether we will run the marathon at the speed of sprinting and will not run, because we are not running alone, not a company running, we and the entire industry, and our partners to run, this baton will not fall.
The second paragraph is: Over the past 30 years, I remember never excluding Intel, and no matter what the difficulties, they ended up coming back.
Regardless of whether the so-called "Return of the King" is true or not, but back on track, the momentum of strong anti-superiority has finally returned.
The story begins with the return of Pat Kissinger at the beginning of the year, the coach of the techno veteran, who is regarded by the industry as an important sign of Intel's positive emphasis on process and product competition.
In the past six months, Intel's series of products and enterprise strategies have been released, combing the development direction of core technologies with unprecedented frequency.
The IDM2.0 strategy not only separates Intel's chip production and foundry business to a certain extent, but also determines that Intel will complete the innovation of 5 generation process innovation iterations in the next 4 years; the process process and packaging technology conference announced a detailed development roadmap; the architecture day allows us to see Intel's layout in the field of CPU and GPU, and also makes infrastructure processorSPU, data center GPUs and other products well known.
Among them, the 12th generation of Intel Core desktop processors released today is definitely a landmark, after I sent a Weibo at midnight this morning, the comments in the comment area below are basically occupied by two voices, one is saying that this Intel update is really fast, and the other is saying that the magnitude of this Intel replacement is really strong.
I don't know whether it is unintentional or inevitable, the largest architectural upgrade in the history of Core has encountered a time window of industry star products and unprecedented fierce competition, so it is also saddled with the heavy responsibility of justifying the family's name.
It is not only the first processor product in history to use the Intel 7 process process, but also the first generation of Intel's core family with a new high-performance hybrid architecture and hardware thread scheduler technology.
To put it simply, it has the strongest performance core in Intel's history, as well as a high-performance but also more power-efficient energy efficiency core, and this scheduling is dynamically and intelligently completed between software and hardware, reaching a state of seamless cooperation.
And this technology is not far away from the average consumer, the 12th generation Core family will contain 60 processors, will power more than 500 model designs, including from high-end desktops to ultra-thin and light laptops - ecological prosperity, but also everyone's most traditional advantages of the PC market.
Among them, the strongest processor will have up to 16 cores and 24 threads, plus DDR5 memory and PCIe 5.0 connectivity, whether it is gaming or content creation, will achieve more than double-digit performance improvements.
You can wait for our review in about a week.
But this is only one aspect of the system that intel wants to tell today, or a small origin, which is not only that Intel has an all-encompassing hardware matrix with different applications, but more importantly, Intel tries to tell us that if we want to achieve long-term competitive advantage, it is not through a few products or hardware that can be done, but with the interests of the software side, especially the developer side, and the interests of the same and ecological binding, in order to ensure that the entire company has long-term vitality.
Therefore, the whole On Technology Innovation Summit has always emphasized embracing developers and developer supremacy, how to say it, I feel that both the world is a friend, but also saying, as long as you want to be my friend, I will give you any support.
Naturally, the scene also showcased a large number of new projects of old friends, such as Alibaba, Argonne National Laboratory, AT& ; T, Google Cloud, Microsoft, SiPearl, logos are suddenly placed here is a sense of peace of mind.
But then again, it is obvious that the depth of the change in competition is that the direction and rhythm of scientific and technological development are once again in rhythm.
Every time I attend Intel's big event, I am very keen to record the judgment part of the industry law, because for these giants, their understanding of the industry law and the mastery of data are far farther than the personal perspective.
Unlike the world depicted by a large number of numbers shared by Intel before, this time Intel gives an explanation and dismantling of the "four super technology forces".
These four technical forces refer to:
- Ubiquitous computing. We need computer technology to interact with everything. Computing power is permeating every aspect of our lives as an interface point between people and technology, spanning existing and emerging devices.
- Ubiquitous connectivity, i.e. the Internet of Everything.
- Infrastructure from the cloud to the edge, which creates a dynamic and reliable path to connect computing and data. A cloud that scales infinitely in size and capacity combined with an infinitely extended intelligent edge.
- Artificial intelligence. Intelligence is everywhere, turning unlimited data into actionable insights.
The reason why it seems more esoteric and more abstract is that the scale of technological change has exceeded the original breadth, and the thinking on the dimensions of detail will be deeper.
In this context, the Intel we see today is also more focused on technology, more integrated, and more emphasis on execution.
Undoubtedly, this is a big day.