Nissan Xuanyi is the most popular compact sedan today, taking January 2020 sales as an example, Xuanyi sold 57,977 units in a single month, winning the top car sales. However, with the same platform, the same powertrain and price of Nissan Xuanyi, nissan Bluebird' sales are very different from Xuanyi's, and only 838 vehicles were sold in the same month, almost on the verge of suspension. Obviously, it is the same thing in the bones, why is one mixed up and the other is lingering? I think that the formation of such a difference is mainly due to the following reasons.
1, the Japanese product brand in the hearts of the Chinese people has always been to take the home, fuel-saving route, but the blue bird is taking the sports route.
The reason why many people buy Nissan cars is mainly to run to be comfortable and fuel-efficient, and they are looking at the relatively homely characteristics of Nissan models. People who really want to buy those sports models are not expected to step into the door of the Dongfeng Nissan 4S store, let alone eventually buy bluebirds. That is to say, Nissan's image in the hearts of the people and the positioning of the blue bird are incompatible, just like when you buy a domestic mobile phone, the first thing that comes to mind is Huawei, Xiaomi, these professional mobile phone brands, and basically will not think of the "non-professional" brand of Gree. Like the Blue Jays, the same problem was the Nissan Cima, who also took the purely athletic route and died a miserable death.
2, Chinese people buy things is very brand-oriented, and the herd psychology is more serious.
Nissan Xuanyi has been deeply cultivated in China for many years and has a pivotal position in the 100,000-class family car. Although the Nissan Bluebird has also been beautiful, but it has been too long ago, so its heat is not as hot as Xuanyi, and its popularity is not as good as Xuanyi. At the same time, this car has no advantage in configuration and price, so the people are more willing to buy Xuanyi, which is well-known.
This kind of problem has also been encountered by other brands, Toyota's Corolla is very famous, the configuration is higher than him and the price is slightly lower than the Corolla's Leiling, but the sales have not been able to catch up with the Corolla, which is mainly because of the different popularity of the model.
3, the Chinese people in the bones of the middle way, the shape of the blue bird is too radical.
Although Xuanyi's exterior design does not have particularly bright advantages, it also has no particularly obvious shortcomings. Most people will not be moved to see Xuan Yi, but at the same time, they will not feel disgusted with him. In short, Xuanyi's design is suitable for all ages, and people and animals are harmless. Since the listing of the 14th generation of Xuanyi, with a similar appearance, his appearance has also been sublimated, but the design style is still suitable for all ages, and the proportion of the shape is coordinated.
The appearance of the bluebird is relatively radical, and people's evaluation of this appearance is seriously polarized. Especially for users of the parents' generation, many people can't accept the shape of the blue bird. Whether the older generation buys it themselves or for their children, many people strongly reject the bluebird and are more willing to accept the popular Xuanyi. There is also a Toyota Yize with the same problem, the appearance is too personality will lose commonality, so it must be a niche car, it is difficult to become a hit.
4, the practicality of the blue bird is not strong, and the rear space is not as good as Xuanyi.
Although the body size is roughly the same as Xuanyi, due to the shape of the body line, the head space in the rear of the BlueBird has shrunk seriously. Cars this thing is afraid of comparing goods, Blue Bird and Xuanyi prices are similar, but also in a shop to sell, after the comparison space, choose which car many people already have the answer in their minds.
In summary, although bluebird and Xuanyi have a lot in common, they are lost in a fraction of a centimeter, and the difference is thousands of miles! Can only live in the shadow of Xuanyi, in recent years, manufacturers have no intention of upgrading the bluebird, the future Nissan bluebird may be like Sima, completely forgotten.