Wang Xia: Xinhua News Agency's national brand project has promoted China's automobile industry to the world

On June 24, Chery Automobile was selected as the national brand project of Xinhua News Agency and the ceremony was held in Beijing. Wang Xia, president of the Automotive Industry Branch of the China Council for the Promotion of International Trade and the China Chamber of International Commerce, said at the signing ceremony that the implementation of the Xinhua National Brand Project is a positive response of Xinhua News Agency to the national brand power strategy, highlighting the responsibility of Xinhua News Agency to serve the national strategy, and will surely promote Chinese car companies to the world.

Wang Xia, President of the Automotive Industry Branch of the China Council for the Promotion of International Trade and the China Chamber of International Commerce in the Automotive Industry, delivered a speech

The Xinhua News Agency National Brand Project was launched on June 24, 2017, aiming to integrate rich media resources, strong communication strength and professional think tank strength, provide effective channels for China's outstanding national enterprises to enhance brand awareness and influence on a global scale, and help excellent Chinese brands go global. Wang Xia said: "The implementation of the national brand project is Xinhua News Agency's positive response to the brand power strategy, highlights the responsibility of the national news agency, and is of great significance for promoting the transformation of Chinese manufacturing to Chinese creation, the transformation of Chinese speed to Chinese quality, and the transformation of Chinese products to Chinese brands." ”

Wang Xia believes that although after years of development, the automobile industry, as an important pillar of the national economy, has made great progress. China has ranked first in global automobile production and sales for nine consecutive years. However, there are no Chinese car brands that have been loudly called in the world. "If Chinese auto brands want to win the world's general recognition and achieve greater development in overseas markets, they must establish a good image and make up for the shortcomings of the brand."

Wang Xia said that it is gratifying that a group of outstanding enterprises represented by Chery have awakened, taking advantage of the east wind of the national new energy policy and the intelligent upgrade brought by the Internet, relying on technological innovation and quality services, driving upgrading and development with brands, going abroad and going to the world. Over the past 20 years since its establishment, Chery Automobile has achieved breakthroughs in a number of core technologies with independent innovation as the driving force. Internationally, Chery Automobile has embarked on a successful road, exporting more than 1.4 million vehicles in total, maintaining the first place in China's passenger car exports for 15 consecutive years. He said, "Chery Automobile has made great achievements in quality, service and user experience, leading Chinese national brand automobile enterprises to stride forward and develop upwards, and is becoming the pride of Chinese national brands." ”

Wang Xia believes that Chery Automobile's choice to join hands with the Xinhua News Agency's national brand project is of great significance. "I hope that Chery Automobile will take the opportunity of being selected as a national brand project of Xinhua News Agency, and with the help of Xinhua News Agency's global media resources, international vision and high-end think tank platform, it will go faster and further on the road of building a world-class brand." Wang Xia said.

Wang Xia said that the Automotive Industry Branch of the China Council for the Promotion of International Trade has been committed to providing an international exchange and cooperation platform for automotive industry enterprises, promoting foreign economic and trade cooperation and technical exchanges, and promoting Chinese brand car companies to go abroad and go to the world. "In the future, the Automotive Industry Branch of the China Council for the Promotion of International Trade will continue to vigorously support the Xinhua National Brand Project, actively explore cooperation, and work together to promote the realization of the dream of an automobile power." Wang Xia said, "I also hope that more national and social forces will pay attention to and support the development of Chinese national brands, and more excellent automobile companies like Chery will join the team of national brand revitalization." ”