When it comes to live streaming with goods, "Queen of Goods" Wei Ya and "Lipstick Brother" Li Jiaqi are definitely industry leaders, even if they have not watched their live broadcasts, but for the two big names, I believe many people have heard it.
After the list of China's richest people came out last year, I believe many people were quite shocked, because The Weiya couple tied for 490th with Tao Huabi with 9 billion personal assets.
Tao Huabi, the founder of Lao GanMa, 74 years old, she worked hard for nearly 40 years to get the assets, but was easily caught up by a descendant who only did live broadcasting for 5 years.
This has also caused many people to sigh: they all say that being a star makes money, but I am afraid that I will only earn a lot more as an Internet celebrity. It is no wonder that many stars in this year have so-called "self-degrading identity" to bring goods, and there is a great trend of predecessors and successors.
Of course, after all, it is all money earned by their own strength, as long as the source is right, how much they earn is reasonable, rely on their ability to eat.
So Via also launched the "Via Carnival" to create momentum for her own live broadcast, and this year she invited most of the entertainment industry, she herself is also a variety show, and she can also be regarded as fulfilling her original dream of a girl group.
Li Jiaqi is also not bad, and every time the live broadcast room can invite various stars to be guests.
Even if there has been a cold situation like the big star Yang Mi, it is always popular and the live broadcast atmosphere is warm.
Fame, money, career, Wei Ya and Li Jiaqi seem to have it, relying on the live broadcast of this road to go down, although from time to time there will be some controversy and doubt, but it is always a golden road.
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Although "no business and no adultery", the most important thing in selling goods is credibility, and live broadcasting is certainly no exception.
Just imagine, if a live broadcast room has few viewers and the turnover is miserable, even if the products he sells are good, will you have the idea of buying?
Because the subconscious will tell you that the product must be inferior, so no one buys it; even if you are sure that the product is good, but due to the low popularity of the live broadcast room, you will also worry about no protection, so you still dare not easily place an order.
On the contrary, if a live broadcast room has tens of millions or even hundreds of millions of viewers, the turnover is as high as hundreds of millions, plus a super big anchor to tell you "buy it!", how, is it very exciting?
High popularity seems like a potential quality assurance, and to a large extent, even if you think the product is not as good as it is, you can't help but want to chop your hands.
That's why 23 people today were caught doing fake data, which makes people so angry.
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The thing is this, after an abnormal reaction to an e-commerce platform, the shopping platform alarmed, the police through technical investigation, quickly locked to the culprit that caused the traffic abnormality for the "fat ball data" platform.
Subsequently, the police arrested a total of 23 people through the positioning of the gang with Wang Mouyi, Yang Mouning and other cores, and they also confessed to the illegal facts that the company used crawler data to steal relevant e-commerce platform data and then resell it.
Surprisingly, the live broadcast involving Via Li Jiaqi is also impressively listed.
In fact, it is not surprising that every time Wei Ya and Li Jiaqi's live broadcast room is basically watched by tens of millions of people, the turnover is as high as hundreds of millions.
Such an amazing record has always made many people wonder: Why are there so few people around me watching their live broadcasts, and they still have so many views?
Now it seems to have solved the case, because the data involves fraud!
Relying on their own efforts to become a "brother" and "a sister" with goods, in addition to the elements of hard work and luck in it, the public's trust and support seems to be the most critical bar, but Li Jiaqi has appeared false publicity, and Wei Ya has appeared to sell fake goods and have been fined.
Obviously, people who have first-class earning ability, good reputation, and a positive positive energy image do not know how to cherish feathers, so that even if they are replaced by people or eliminated by the market one day, it seems to be their own reasons.
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Compared with them, the pattern of Li Ziqi is actually much larger.
You can attack Li Ziqi's cultural level, or you can say that because she was once trapped by life as a restaurant waiter and DJ, you can also say that her video is too beautiful, too fairy, so fake.
Because not all people can empathize with the suffering of others, she can understand those who criticize her past.
Because sometimes beauty itself is an original sin, not to mention that the person is still actively working hard, it is easier to incur scolding, so I understand.
But for the sincerity of making videos and the inner pattern, Li Ziqi absolutely has nothing to say.
Since the first video was put on extranet YouTube, Li Ziqi quickly rose to tens of millions of fans, and also became the first channel subscription in the extranet Chinese, breaking the Guinness World Record.
There are thousands of videos of making food, why can Li Ziqi lead the way?
The first is the sincerity of making videos. Li Ziqi's video updates are extremely slow, because a video spans as few days as many as a few months, and she is really sincere in filming the life of crops and making them into delicacies.
With such patience, how many influencers can do it?
Then there's the aesthetics. Many people have pointed out that her video is too fairy, not at all like the countryside, saying that she is fraudulent.
However, we watch the video to get a pleasant experience, especially the food program, so the video of the next meal you show me the cow and sheep dung and garbage and sewage on the ground is not very appropriate.
Of course, it is not that the countryside is not clean, but it is not wrong to shoot the beauty of the video, everyone has their own shooting methods and styles. Moreover, Li Ziqi insists on carrying forward China's traditional food culture, how many people overseas have learned about our cuisine and culture through her, this alone, Li Ziqi has been distinguished from many Internet celebrities.
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After three months of suspension, Li Ziqi was interviewed by CCTV.
She says there are three things she wants to do right now:
1- Related to rural revitalization and common prosperity;
2- Inheritance and dissemination of intangible cultural heritage;
3- Regarding the guidance of teenagers, Li Ziqi does not want teenagers to want to be Internet celebrities in the future.
Each one reveals her big picture. Her level of education is indeed not very high, but the learning she has done for her career and the growth of her own efforts have surpassed many people, which really does not constitute a point of criticism against her.
The front may be too big, but the last point, about teenagers wanting to be influencers, really makes sense.
Nowadays, short videos are all around us, looking at those who are dressed brightly or mavericks, many teenagers are no longer quite teachers, scientists and doctors, just want to be fast money and do not have a very hard Internet celebrity, how many people have wasted their studies and are addicted to plastic surgery?
Wanting to be an Internet celebrity has also brought many people look anxiety, because in everyone's cognition, Internet celebrities seem to be handsome men and beautiful women.
Although Li Ziqi is also an Internet celebrity, what she has in mind is a bigger pattern and dream, which is completely different from ordinary Internet celebrities, which is probably one of the reasons why so many people like her.
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All walks of life can be out of the league, there are also leading elites, the profession is not high or low, should be respected.
But to make money must also have principles and bottom lines, can not do things for the sake of money and money with a conscience, otherwise in the end can only be self-severing the future, then only afraid of regret is too late.