Wave after wave, wave after wave!
Tesla, which has its own hot search physique, has not yet escaped from the "spontaneous combustion storm", and the domestic new energy car rental platform Shenma Special Car has added another "fire" to Tesla with "three billboards".
On April 26, Shenma Chauffeur issued a statement through the official Weibo that due to the frequent quality problems of the 278 vehicles purchased by Shenma Chauffeur from Tesla and the untimely after-sales service of Tesla, it had a direct impact on the company's normal operation, with a loss of 6.5 million yuan. In order to defend their legitimate rights and interests, they went to New York Plaza, where Tesla was listed, to defend their rights, hoping to give Tesla a reasonable solution in this way.
In this regard, the relevant person in charge of Tesla China only said in an interview with reporters, "I don't know about the matter of Shenma Special Car's defense of Tesla's rights to Tesla, and I can't give any reply." ”
Three questions Tesla, just to ask for explanation?
At 5:00 p.m. on April 26, Shenma Chauffeur released the "Statement on the Rights Protection Action of 'Shenma Chauffeur Three Questions Tesla' through Weibo, hoping to emulate the movie "Three Billboards" and defend its rights to Tesla through public opinion pressure.
In recent years, car rights protection incidents have occurred from time to time, but this time, Shenma Chauffeur has taken over the screen of Times Square in New York and gone on an expedition to defend its rights overseas to defend its rights to Tesla.
According to Shenma Chauffeur: "As the Three Billboards say: the more exposed you are to the public eye, the greater the chance of solving the problem." ”
Image source: Cut from Shenma Car-related Weibo
The "three questions" thrown at Tesla are "repair or not repair", "compensation or compensation" and "recognition or not".
The first "billboard" – "Tesla, you can't fix it." Shenma Special Vehicle claimed that due to Tesla vehicle quality problems, more than 20% of vehicles have successively experienced mechanical and electrical failures, inefficient after-sales service and insufficient supply of accessories, resulting in vehicle maintenance being delayed for 1 year.
The second "billboard" - "Tesla, you do not lose", pointing to the loss result. Shenma Chauffeur said that due to Tesla quality problems, it has seriously affected the normal operation of Shenma Chauffeur, accumulatively delaying the delivery time of Shenma Chauffeur Platform for up to 3,560,000 minutes, causing direct economic losses of up to 6.5 million yuan."
The third "billboard", "Tesla, do you recognize it", rises to affect consumer rights. Shenma Chauffeur said that the vital interests of hundreds of Shenma chauffeurs and the riding experience of 500,000 Shenma chauffeurs have been damaged.
"Because of problems such as vehicle failure and after-sales service, we have made many negotiations with Tesla, but Tesla's internal efficiency is low, and the problem cannot be solved in time." Shenma Chauffeur said in a statement that the content and data of the allegations about Tesla are true, and hopes to let Tesla give a reasonable solution through this form.
In the face of three major "tortures", an insider close to Tesla China said that he has not yet received any reply from Tesla's US side on this matter.
The reporter learned through the download of the Shenzhou chauffeur APP that the operator of the Shenma chauffeur is Guizhou Millennium Green Taxi Service Co., Ltd.
According to Qixinbao, Guizhou Millennium Green Taxi Service Co., Ltd. was established on March 30, 2012, with a registered capital of 30 million yuan, and its industry is road transport.
Image source: Taken from the official website of Shenma Chauffeur
What is the relationship between Shenma Chauffeur and Tesla? The reporter learned from the statement of Shenma Special Vehicle that a total of 278 models were purchased from Tesla from 2016-2017, which is the largest buyer of Tesla in the Asia-Pacific region.
It is understood that in addition to the two high-end electric vehicles of Tesla Model X and Model S, there are also Cadillac CT6 and BMW new energy series models.
Whose fault is it? Tesla also said no
In fact, Tesla has not had a peaceful life recently, and before the Shenma car rights protection, the Tesla spontaneous combustion incident has not yet been resolved.
On April 21, a Model S spontaneously combusted in the basement of a residential area in Xuhui District, Shanghai, and when the vehicle burned, it also pulled on the "cushion back" of Audi and Lexus next to it. In this regard, Tesla's official response said that the relevant incident is being investigated under the leadership of authoritative departments, and has not formed any preliminary judgment or conclusion, please do not spread rumors.
Tesla CEO Elon Musk also complained on social platforms, "More than 1 million gasoline vehicles have fires every year, resulting in thousands of deaths, but why did Tesla fires make headlines?" ”
Excerpted from Musk's related Twitter
Musk believes that Tesla, like most electric cars, is already 500% less likely to catch fire than internal combustion engines. However, Musk also did not firmly deny that the spontaneous combustion incident was not Tesla's fault.
Of course, it is difficult to represent that there are problems with Tesla's quality, but Shenma Chauffeur, as a travel platform, openly defends its rights to Tesla, disclosing a series of improper points, and I don't know how Musk will respond to this.
The reporter noted that getting involved in travel has always been one of Tesla's future visions. On April 22, Musk publicly announced that Tesla will launch a self-driving taxi fleet "Robotaxi" in 2020, opening a shared travel mode.
According to Tesla's plan, robotaxi services are similar to platforms like Uber or Airbnb, and owners can choose to operate themselves or hand over vehicles to the fleet. Tesla, as an operating platform, will take a commission of 25%-30% from it. Musk said the Robotaxi service will be launched in areas permitted by the autonomous driving policy, and the Model 3 and Model S will be used as operating vehicles.
But when it comes to the future security aspects of Robotaxi services and the responsibilities they need to assume, Musk doesn't seem to think too comprehensively. For the division of responsibilities, Musk said that "(the responsibility) may be Tesla to bear." However, he suggested that the right thing to do is to make sure there are no car accidents.
Some analysts believe that one of the reasons why Tesla has successive disputes is that its own supervision of user vehicles is not in place. If Tesla does not overcome a series of problems such as spontaneous combustion, frequent quality listed by Shenma Special Car, and inefficient after-sales service, its travel blueprint will still cause people to worry.
Losses exceeded $700 million
Tesla's road to mass production in China may be blocked
Tesla, which has been in the whirlpool of public opinion, has not shaken its position as the "boss" of electric vehicles in the world due to continuous negative news.
Public data shows that in 2018, the total sales of electric vehicles in the world were about 2.0182 million units, and the share of the global automobile market reached 2.1%, an increase of 72% year-on-year. Among them, Tesla became the first in the global electric vehicle brand sales in 2018 with an annual sales performance of 245,000 vehicles.
Because of this, Tesla handed over a beautiful report card in 2018. According to the earnings report, Tesla's net profit in the fourth quarter of 2018 was $139 million, and revenue was $7.2 billion, two consecutive quarters of profit.
Musk has publicly stated, "I am very optimistic about the continued profitability in the first quarter of 2019." Even if the first quarter profit is not high, I believe that the first quarter of 2019 and the following quarters will be profitable. ”
Image source: Per reporter Zhang Xiaoqing photographed (data map)
The ideal is beautiful, but the reality is very bone. On April 24, EST, Tesla released its first quarter financial report showing that from January to March, Tesla's GAAP (that is, US generally accepted accounting standards) operating loss was $522 million, and GAAP net loss was $702 million.
Tesla explained in its earnings report that in the first quarter, it generated a loss of $188 million due to abnormal projects. This was reflected in a net loss of $121 million due to price adjustments for model S and Model X models in the first quarter, an increase in the estimated return rate for some vehicles, and a reduction in inventory of stock vehicles and offsized scooters. We also incurred a loss of US$67 million due to restructuring and temporary expenses, including US$188 million in temporary expenses.
In addition, Tesla mentioned in the earnings report that Tesla focused on the production of the Model 3 needed in Europe and the Chinese market in the first half of the first quarter.
A few days ago, some media reported that Tesla's Shanghai factory plans to roll off the production line of the first Model 3 in September 2019. However, due to the slight lag of other municipal supporting facilities relative to the progress of factory construction, the real offline time may be slightly delayed, but at the end of 2019 at the latest.
Now, after a series of quality problems such as Shenma special car rights protection and vehicle spontaneous combustion, whether it will affect consumers' passion for purchase depends on how Tesla responds and solves.
Source of this article: Daily Economic News (WeChat: nbdnews)
Editor-in-charge | Yu Yang
Audit | Qiu Li
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