The Tokyo Olympics and the Western Security Games have come to an end, and for ordinary athletes, it is finally possible to usher in a long-lost holiday, but for the Olympic elite, the real busy time has just begun. After all, after preparing for the Olympic cycle for 5 years, we have finally ushered in the harvest season, and there are many commercial cooperations waiting for them.
1. Su Bingtian is the most favored by brands
At the Tokyo Olympic Games, a total of 52 Chinese delegations won Olympic gold medals, among these athletes, some of whom won the championship for the first time, such as Yang Qian, Zhang Yufei, Quan Hongchan, etc., and there were also those who won again, such as Ma Long, Xu Xin, Shi Tingmao and so on. However, after the Olympic Games, the most favored by the brand is the "flyer" Su Bingtian. Although Su Shen did not have a medal in the account (it is very likely to win the bronze medal in the 4×100m relay), he made a huge breakthrough and once again refreshed the limits of the Asians. Compared with medals and even gold medals, his achievements can be remembered by the outside world.
2. Yang Qian and Sun Yiwen received soft endorsements
The other two endorsements were Yang Qian and Sun Yiwen. If the reason why Su Bingtian is so popular is related to the fact that he was already very famous before the Olympics, then Yang Qian and Sun Yiwen really relied on winning gold in Tokyo this time to make their careers reach their peak.
Yang Qian, the first Olympic gold medalist, her endorsement involves many fields, such as clothing, cars, mobile phones and cosmetics, all of which have her presence, and are basically big names. Fencing champion Sun Yiwen is more focused on fashion, and of course there are cars. In fact, if you count the number of endorsements, Sun Yiwen is more than Yang Qian, and she is second only to Su Bingtian. Then, I believe many people will wonder, why is Sun Yiwen so hot?
Yang Qian's commercial value is so high, it can be understood, after all, she is the first gold winner, or China's first post-00s Olympic double champion. And Sun Yiwen? Although her gold medal is the first gold medal of women's epee in the history of China's Olympic Games, if you want to talk about gold content, Gong Lijiao's shot put gold medal (China's first Olympic gold medal) is actually not worse than her, but the latter's market is far less than Sun Yiwen's, and even endorsements have not received a few. To put it bluntly, this is an era of looking at faces. Sun Yiwen is not only tall and long-legged, but also beautiful, so there are so many fashion brands looking for her to shoot advertising campaigns.
3. Zhang Yufei and Quan Hongchan rarely have personal endorsements
Like Gong Lijiao, there are two female Olympic champions who did not get the corresponding market after the Olympics, one is Zhang Yufei and the other is Quan Hongchan. Zhang Yufei is the player who won the most medals in China (2 gold and 2 silver) in this Olympic Games, and in terms of appearance, she is not worse than Sun Yiwen, and her smile is innumerable fans. Quan Hongchan not to mention, as the youngest Olympic champion in China, her popularity and popularity are higher than Su Bingtian, Yang Qian, and Sun Yiwen. So, why do these two people have no market and few personal endorsements?
In fact, they are not without a market, but the superiors are too strict! Their superiors are the same person, that is, the so-called "Iron Lady" - Zhou Jihong. Zhou Jihong is not only the leader of the Chinese swimming team, but also the president of the Chinese Swimming Association and the China Diving Association, so whether it is diving, swimming, flower swimming or water polo, it is under her control.
4, Zhou Jihong is the main reason
Zhou Jihong's management system is notoriously strict, especially after experiencing the events of Tian Liang that year, Zhou Jihong is more cautious about athletes receiving endorsements and participating in variety shows. Since Guo Jingjing, the Chinese diving team has never had a top figure again, and the swimming team has only sun Yang for so many years, after all, his strength and honor are indeed hard enough, as for Fu Yuanhui and Ning Zetao, they are far from reaching this level. It is precisely because of Ning Zetao's affairs in the past few years that Zhou Jihong's management of athletes has become more stringent.
Therefore, this is the reason why Zhang Yufei and Quan Hongchan rarely have personal endorsements. If the national team and Zhou Jihong do not protect them, then it is no exaggeration to say that Quan Hongchan is now the person with the highest commercial value, because when she first won the championship, her name has been maliciously registered by more than 300 enterprise merchants, which shows that these companies have long known that as long as they rub the heat of Quan hongchan, they can become popular.
Zhou Jihong's protection of athletes is certainly pros and cons, the good thing is to be able to let the Olympic champions not be interfered with by these off-site factors, and not affect the training and competition status; as for the disadvantages, that is, athletes miss many opportunities to make money and expose themselves and improve their popularity. As for Zhou Jihong's doing this, whether the advantages outweigh the disadvantages, or the disadvantages outweigh the benefits, that is, the benevolent see the wise!