In the "post-epidemic era", convenience food has become a potential stock of "Three Good Students"?

The TV series "All Is Good" has been popular for more than two years, but it still remains in the memory of many viewers. Inside, the intellectual, fashionable Su Mingyu was beaten by his brother and sent to the hospital. She was discharged from the hospital and returned to her accommodation, which had everything she needed, the only thing missing was food. Faced with the only package of instant noodles, it is not difficult to fall as a cooking master boyfriend. When a bowl of steaming noodles was brought to the table, Mingyu dipped the fritters and ate them, and couldn't help but exclaim, "Hmm! Never eaten such delicious noodles. ”

You can interpret this as a "pearl emerald white jade soup" style of hunger and thirst, but at least the writers of the TV series did not distort the instant noodles without nutrition as usual. What is more important is that in the face of the "big test" of the new crown epidemic for more than a year, convenience foods have the potential to become the "three good students" in the food supply.

Instant noodles are as varied as Sichuan's dramatic face

Decorate the people's daily dining table

If you use China's Sichuan characteristic local drama "change face" to describe today's instant noodle varieties, it is not exaggerated at all. Imabari's non-fried steamed instant noodles are conquering the stomachs of Japanese noodle chefs, with different flavors of braised beef, pickled pepper beef, chutney beef, and knife-cut noodles. If, you say that there is only beef on the picture, and you can't see it when you open the noodles, then open a package of Master Kang's "Noodle Shop Speed" to see, which is a large piece of beef of 60 grams. The amount of red meat recommended in the Dietary Guidelines for Chinese Residents is enough for this meal. There are also many brands of shrimp instant noodles in which the shrimp are real. In order to reduce oil, salt and sugar, researchers in the convenience food industry really have their brains.

Diners with diabetes and fear of getting fat say that they dare not eat such a pure white noodle, for fear of the blood glucose index rubbing up. Then choose a low-GI convenience rice noodle, chutney powder, or even a convenient hot pot made with fresh potatoes and sweet potatoes.

During the epidemic period, I advocated the New Year in place, and the convenient cool skin can be regarded as showing my face, I tried to place an order on Tmall, which is not expensive and very stylish. In the evening of the Chinese New Year's Eve where the big fish and meat have been set up on a table, it is convenient to cool the skin on this large plate, and then cut some heart beauty, cucumber shreds, and carrot shreds as ingredients, pour the seasoning and mix it, that is not clear and greasy.

Today, in the post-epidemic era, a wide variety of instant noodles are meeting people's different needs, and since this year, local specialties such as convenient snail powder, knife-cut noodles, hand-rolled noodles, Northwest Oil Spicy Noodles, and Hubei Hot Dry Noodles have been sold hotly. Especially this year, many people celebrate the New Year on the spot, and the taste of hometown has become a comfort for people to "be a stranger from other places".

During the epidemic period, there are really not a few people who work from home and take online classes at home, although there are express delivery and hungry people galloping through the community, but you don't have to prepare some instant noodles, noodles and the like at home. Also, I don't know if you have found that the rumors that instant noodles do not digest for 32 hours are getting less and less, and even clinical nutritionists are changing their tone and saying that if you are afraid of excessive oil for fried instant noodles, you can pour out the water for the first time and add new water. You see, no one wants to be a stumbling block to the wheel of history.

Because of the advantages of fast and convenient, balanced nutrition and so on

Self-heating food has become an emerging "net red"

In the face of the new crown epidemic, immunity has become a hot topic of concern. A balanced nutrition and a reasonable diet are the most basic elements to enhance immunity. Only instant noodles cannot meet the health needs of the majority of the people, so self-heating food with staple foods and vegetables and meat has become an important choice. Just soak in cold water heating packets to quickly eat a hot meal, every time in the shopping group as long as there are self-heating curry beef rice, self-heating noodles, self-heating hot pot, etc., will be rushed to click to buy.

What surprised me the most was that I could also find this kind of self-heating food on the shelves of supermarkets in Huailai, Hebei Province, which is a good place for people in the city to chase the farmhouse rice stove fish. Here, I can't help but think that the 2022 Winter Olympics will be held in Zhangjiakou, will these self-heating foods also enter the venue along with instant noodles? Let's wait and see.

All kinds of semi-finished products of dishes have emerged in the market

Everyone can easily "show their hands"

When it comes to quick-frozen foods, it is becoming more and more popular with consumers. No, on the fifteenth day of the first month of this year, tangyuan, especially yellow sticky rice dumplings, is favored by people; daily quick-frozen small wontons, fried dumplings, and mackerel stuffed dumplings are also particularly popular; as for the pickled frozen sirloin steak, the price is higher, but the weekend is also a good choice for people to have a small luxury; then there are quick-frozen hand grab cakes, shallot oil cakes, pies, fritters, etc., not only are regular customers on the table, but also people's raw materials for secondary processing and making more delicious dishes. For example, many young people now do not know how to make noodles, but with the creative teaching on the Internet, they can also make delicious pies and croissants with ready-made shallot oil cake blanks, and everyone can become a chef. Before the Spring Festival, the highly technical delicacies such as "Buddha Jumping Wall" and "Plum Vegetable Buckle Meat" sold in the online cold chain have also become hot sellers.

In Daoxiang Village or in supermarkets, you can see old brands such as "Tianfu", as well as quick-frozen dumplings, wontons and large pieces of packaged beef sauce, and there are also foods closely related to the twenty-four solar terms.

Finally, I have to say that at present, in some self-media public accounts and video accounts, there are "experts" who are still denigrating the reputation of convenience foods. This kind of rhetoric is not easy to see as inferior rumors as "noodles are combustible and cakes are added to cotton", but its negative effects are even greater. I am kind enough to think that they cannot be rumor makers who want to be in public, but that they have no intention of saying it out of the limitations of their knowledge. I would like to say that it is not a problem that can be solved by one or two organizations, and it needs to be coordinated by authoritative departments. Let the experts really "specialize", do not mislead the public, and be responsible for their own reputation.

Text/Wei Shiping

Source: Beijing Youth Daily