Haida aircraft carrier should also focus on building this fish, and Zhuhai Hailong has set a goal of continuous doubling growth
Text/Aquatic Frontier Zeng Lingcheng
Photo / Zhuhai Sea Dragon
Zhuhai Hailong is undoubtedly a benchmark enterprise under haida group, and in the pearl river delta with the most intensive competition, this haida aircraft carrier is still making great progress.
The sales volume of a single feed factory is comparable to that of a medium-sized feed enterprise, and the team full of combat effectiveness and the full production and sales of the business pattern all highlight the charm of this giant ship.
For the catfish industry, Zhuhai Hailong's fork-tail catfish puffed feed is also leading the way, occupying a high market share in the Pearl River Delta region. Their understanding and strategy of this fish is undoubtedly of concern.
According to this, the author contacted Mr. Feng Bin, a special feed formulator of forktail catfish, one of the main members of the Project Team of Zhuhai Hailong, to discuss the development of Zhuhai Hailong and some progress in the fish of Spotted Forktail Catfish, and also learned that this fish has been highly valued by Haida Group.
Zhuhai Hailong forktail catfish special feed formulator Feng Bin
From January to May, the cumulative growth rate was nearly 30,000 tons, and the annual external sales target was 450,000 tons
Aquatic Frontier: I want to understand the situation of Hailong first, Zhuhai Hailong is a famous aircraft carrier-level single factory in the industry, how is the current development?
Feng Bin: Zhuhai Hailong should be regarded as the largest feed single factory in China at present, and it is still growing steadily every year. In the just-concluded may month, our sales team grew by 8,878 tons, reaching 34,971 tons in a single month. From January to May, the cumulative growth rate was nearly 30,000 tons.
The peak period is expected to be in July-November, and single-month sales are likely to exceed 60,000 tons. The industry may marvel at Zhuhai Hailong's strong and sustained growth capabilities, but it is also the result of the concerted efforts of our internal and external teams, and our annual target for external sales this year is 450,000 tons.
In order to achieve such a goal, under the leadership of Ding Jianding, senior general manager of Hailong Region, the strategy of "internal cultivation, northern expedition, westward expansion and east expansion" was put forward, and the core area of the Pearl River Delta was intensively cultivated, and the market outside the Inner Pearl River Delta was continuously expanded.
With the help of good product strength and brand influence in the inner market, coupled with the blessing of Hailong's strong service force, riding on the excellent market of each fish, each region has made rapid progress.
He Jianjun, the head of the northern Guangdong market, led the team to win consecutive battles, and He conservatively estimated that this year's target of 65,000 tons would hit 70,000 tons; the Shuangxi Market (Guangdong West and Guangxi), led by Zhang Jun, began to lay out last year and impact 20,000 tons this year; the guangdong market has been planned, and the team and dealer layout have begun. The teams were scrappy, the work was carried out in an orderly manner, and the whole battalion had one gun.
Forktail and Luofei piloted first, and the business department of Haida Group coordinated 100 research and development projects
Aquatic Frontiers: Catfish is also one of your main focus directions, I would like to ask how the development of the catfish plate of the sea dragon is? What stages have passed?
Feng Bin: The development of zhuhai sea dragon's spotted forktail catfish can be generally classified into four stages.
Initial stage: Zhuhai Hailong started the production and sales of forktail professional nutrition formulas from 2015, quickly gained word of mouth in the market, And Zhuhai Hailong's special fork tail material officially intervened in the market, and achieved greater explosive growth in 2016.
Stable momentum stage: In 2017-2018, the market downturn and technical lag in these two years, this period is smooth and excessive.
Logarithmic growth stage: in 2018, the product was comprehensively sorted out and upgraded, and the continuous good effect in 2019-2020 affected the entire market, and the sales volume quickly reached 10,000 tons, and the results of this stage also had a professional forktail catfish service team, the production equipment was specialized and fixed, and the results of continuous precipitation were recognized by the market.
Second curve growth phase: Mainly in the next five years starting in 2021, the Group's target requirement rises from 20 million tons to 40 million tons.
The aquatic feed plate needs a big breakthrough, and the bulk fish is the largest variety of capacity, there needs to be a bigger breakthrough, the forktail catfish has a low share, the market potential is large, and the understanding and research of various companies or groups is almost nothing, which is a huge cake, so we also launched the forktail project of the entire group in March this year, and the doctors related to the forktail assigned by the research institute to the whole country were gathered together for up to a week of concentrated research.
Integrate the resources of the entire group and do a deep job around the forktail fish. Some of the technical programs to be broken through are all listed, and nearly 100 R&D programs are coordinated, the research institute coordinates the first-level R&D projects, and the secondary R&D projects in south China, Sichuan-Chongqing, central China, and east China are all shared by the group, and the product forces created by each company for each market situation are coordinated, so these achievements will support the future development of Haida in the forktail industry, which is the fourth stage.
In the current fourth stage, a thorough understanding of the comprehensive nutrition of forktail is the basic issue, and it is even more necessary to make due social contributions to the forktail aquaculture industry. Because the entire forktail industry actually faces many problems, in the end, the understanding of the forktail itself is shallow.
We must understand the unclear content, and then convert the information to the customer's breeding and production process, and give back to the farmers and the society. In the Forktail Project of the Group, a new project group closely integrated with the market and transformation was bred, namely the research on precision nutrition represented by Zhuhai Hailong, the research and prevention of the epidemiology of the forktail in the whole cycle represented by Huang Jinluo, the aquatic vaccine product group of the Institute of Veterinary Medicine, the model research and the practical operation verification of feed nutrition and disease prevention and control, which were fully supported by Mr. Li Xiangli of Jiangmen Ronghai.
The verification of feed nutrition and disease prevention and control, as well as the collection and modeling of various data indicators in the forktail culture process, a set of safe and efficient forktail culture models, feeding management and growth model data, epidemiology and disease prevention and control precision management programs were formed.
Whether from the perspective of Haida Group or the perspective of Zhuhai Hailong, if we understand this fish thoroughly, then we can better lead the industry to develop in a healthy and benign direction, which is also a contribution to the industry.
Cantonese catfish decreased by 40% compared with last year's pond stock and 30% reduction in fry stock
Aquatic Frontier: So cattle have a cow's reason. Can you talk about catfish farming in Guangdong, have you recently investigated?
Feng Bin: Zhuhai Hailong team is one of the most grounded feed service marketing teams, we have very close contact with the terminal, always pay attention to this aspect. In the Guangdong region, the area of forktail farming is actually shrinking, which is a little less than two years earlier. It is mainly manifested in several aspects:
On the one hand, the scale of forktails in large farms has decreased. Large farms are characterized by relatively low density, but large farming areas. For example, the scale of cross-tail aquaculture has been reduced in Zhongyang and Nianfeng, and other cultured species have increased.
On the other hand, for retail investors, they think that this fish has a long cycle and is not so easy to raise, especially the disease is fierce, the loss is large, and many people are afraid. For example, in the period around the Spring Festival, many places in Guangdong have the disease, many ponds and ponds of 70,000 or 80,000 kilograms of fish, the loss of more than half or all of the loss abounds, some fork tail breeding areas, the loss of dozens to more than a million pounds, such losses are very heart-wrenching, it is difficult to accept. So after this year's batch of fish, many have been raised to other species such as grass carp, because the price is OK.
In terms of the number of ponds, through the team's research and communication with many fish bosses in the same industry, it is estimated that the current ponds will be reduced by 40% compared with this time last year. Now there are not many big fish in the pond, and many customers are more enthusiastic about feeding, hoping to quickly catch up with this stage of the market. Another aspect is the concern about loss, which has prompted many customers to ship a large number of fish after the New Year's price recovery.
For the case of seedlings, last year's splash has been basically concentrated in the range of 1-8 so far. As we know at present, last year's batch of splashes was in October-November, and there were 2-3 months, and the incidence of these two stages was also very serious, and even the national seed disease was still a national seedling, so the seedlings were also small, reducing by nearly 30% year-on-year.
From the perspective of feed sales, in the case of 20% or 30% growth in adult fish feed, the growth of seed feed is not up to expectations, which also shows this situation.
Judging from this, the market in the second half of this year should be very strong, and we are very optimistic about the fork tail this year and even the fork tail in the first half of next year.
With a total of 100,000 tons of fork tailings in the Pearl River Delta, Zhuhai Hailong hopes to promote the development of the industry
Aquatic Frontier: Just said that Haida is doing a big thing in the catfish, which should have more requirements for Hailong, can you talk about the aspect of enterprise competition?
Feng Bin: In fact, for a company like Zhuhai Hailong, it will not simply determine its leadership position in the forktail industry by the sales volume of the forktail, but more importantly, it must stand in the perspective of the industry and bring some valuable and promoting forces to the industry to lead the healthy development of the industry.
At present, the fork tailstock stock market in the Pearl River Delta is expected to be about 100,000 tons, and the competition space in the stock market is very limited. The goal given to Zhuhai Hailong by the Group and the business department is to double the growth of this fish, and this source of power is to accumulate step by step through basic technology research and development work to make this fish deeper and more thorough. Promote the healthy and benign development of the catfish industry, make the cake bigger, and then with the blessing of various technologies, the cake will naturally be large.
Specifically, from the marketing sector of feed, how to provide customers with more accurate and cost-effective feed, how to accurately prevent and control diseases, as well as systematic breeding technology, promote the client to carry out scientific and reasonable breeding planning and so on.
In the future, the food industry must be the competition of the industrial chain (Haida Group has built a large fish processing plant in Qingyuan, and has begun to acquire and process forktails), by integrating the advantages of all parties, to bring customers a stable and profitable breeding environment, which is what we hope to do, and what we are doing now.
At the same time, this will also bring a steady stream of returns to the company, and under the virtuous circle, the company will be more willing to make more contributions to the fork tail industry.
Catfish have great potential, and Zhuhai Sea Dragon will have a lot to offer
Aquatic Frontiers: What do you think of this fish from the perspective of farmers or businesses in terms of development potential?
Feng Bin: One of the core advantages of this forktail fish is that it is suitable for processing, and the future potential is very large. First of all, its price has the advantage of sustained profitability, and with the huge demand of the processing plant as a basis, the price of this fish will not be particularly bad. Then there is the potential of domestic consumption, the current main consumption is still grilled fish, after the formation of an industrial chain, this demand is very huge, in fact, Guangdong large and small processing plants are collecting this fish. It's just how to standardize this industry in the future and maintain a longer-term and more stable development.
After Zhuhai Hailong does a good job in the research and development of forktail nutrition, disease prevention and control, and breeding technology, it will continue to train and improve the team, and then promote these technologies to the breeding end. We are open to customers, good for the entire industry, promote their scientific breeding, and make the catfish industry more healthy and benign.
There should be very few companies in the whole industry that have a deep understanding of this fish, and there may be companies that have done a good job in a certain link in a certain area, but no company has been able to pull this fish through as a whole. In fact, catfish breeding with animal offal, there are grass carp feed or tilapia feed, etc., there are not a few, with a very large potential space to be tapped. From the perspective of the enterprise, being able to provide customers with safer, healthier, faster and more cost-effective products naturally means the growth of sales and the improvement of brand power.
We in Zhuhai Hailong have also set up a spotted forktail catfish project team, aiming to cultivate more forktail professional team, the core work is to quickly transform the results of the group's business department catfish research and development project, to create value for customers. In the next three years, Zhuhai Sea Dragon will make a great difference in this fish.
Accumulate to a thousand miles, meet small streams into rivers and seas!
【Keywords】:Zhuhai sea dragon catfish feed aquaculture