Diderot Effect (an economic concept a day)

The French philosopher Diderot, living in poverty, did not even have the ability to prepare a dowry for his daughter when he married his daughter at the age of 52. Later, the Russian Emperor bought his library, he had money, he bought a high-end nightgown, and then, suddenly, he felt that the furniture in the house had to be replaced to match the nightgown, and from then on he could not extricate himself from material desires.

When Diderot was poor, he did not have too much desire, and with money, he felt that something was missing after putting on his high-end nightgown, so he began the endless pursuit of desire, accompanied by the continuous generation of one desire after another, and it was an outbreak of lost emotions again and again. Behind this chaos derived from the Diderot effect is actually the endless desire of human beings. As Diderot himself said: Poverty has its freedom, and wealth has its obstacles.

Later, people called this mentality of "the more you get but the less satisfied" as the "Diderot effect".

In real life, merchants often use the psychological desire of the consumer's Diderot effect to sell, not only a single brand of goods will launch more styles for consumers to choose, even if it is different products, they will try to gather together, using this psychology of consumers to achieve the sales effect of the aggregation effect.

Compiled from "Interesting and Easy to Read Economics"