On October 29, during the 3rd China-Korea Trade and Investment Expo, the first China-Japan-Korea New Energy Vehicle Innovation and Development Forum was successfully held in Yancheng. With the theme of "Low-carbon New Vehicles, Open new cooperation", the forum was guided by the People's Government of Yancheng City, hosted by the China-Korea (Yancheng) Industrial Park, and hosted by Beijing Aidi Zhilian Technology Co., Ltd. At the event, Zhao Yi, deputy general manager of iFLYTEK Intelligent Automotive Division, delivered a speech on automotive AI and intelligence, the main contents of which are as follows:
In addition to greatly promoting the development of China's energy and automatic driving, including smart cities, new energy vehicles actually put forward higher requirements for the intelligence of our cars. In the new era, how to use artificial intelligence technology to improve the in-car experience has become a popular technology research and development direction.
At present, the vast majority of car manufacturers have achieved initial intelligence, including voice interaction and BMS monitoring. From the perspective of iFLYTEK, we believe that there are three parts of the experience that is currently happening, one is intelligent interaction, and the most common thing before is that voice interaction includes word wake-up, including multi-speech recognition has become the standard, but this does not represent the top intelligence in China.
The second is service, one of the biggest needs of the current car factory is how to intervene in the whole life cycle of the user car, how to create more value, rather than just getting the corresponding profit when selling the car, which is definitely inseparable from the upgrade of intelligent services.
The third is that most of the in-car sound playback system, in fact, does not form a closed loop with the voice, how do we let the hundreds of thousands of cars of ordinary cars can enjoy the experience of 500,000, more than 1 million luxury cars can bring experience or sound field or audio experience, this is also the direction we hope to be able to achieve with AI technology.
Intelligent interaction upgrade will have three aspects, the first more natural dialogue, we say voice interaction, intelligent interaction is not a single point of technology, in fact, there are more than a dozen single points of technology together to form a comprehensive combination. So on the one hand, we continue to build better algorithms, based on the experience of the automotive industry in the past 20 years, analyzed out 180 typical car scenes, in addition to the most commonly used navigation, media, entertainment, telephone, with the development of life, with the advent of the IOT era, more and more scenes need to be deep and voice interaction through, only the scene and technical depth of integration together, in order to achieve a more natural interaction between people and cars.
Second, why do people come together to make such a message? Because people have five senses, including auditory vision olfactory touch, the amount of voice information transmission is limited, we need more visual information transmission as a supplement, we will be based on visual gestures, including voice to do multi-modal fusion, just like the sensors outside the car, there is radar outside the car also has vision, and finally the best path to support automatic driving is multi-modal fusion, and the car is actually the same. When the car visually feels the change in my emotional state, can I use a simple voice playback to change my mood? This is a scenario we imagined.
The third is that the car must have an image, for example, what is done here is the glutinous rice of Weilai Car, which represents the brand or image of the car, but most cars may not be able to install small robots, can we visualize a car or a brand into a humanoid image? Including and Great Wall Motors are also talking, because they have a lot of kittens and puppies as the brand name of the car, whether we make a corresponding changeable or even iterative image that can represent the car brand, to enhance the direct feeling of interaction between people and cars, which is also a very important aspect of intelligent interaction upgrade.
iFLYTEK has moved from a simple voice interaction technology to a mode of interaction based on virtual digital assistant, that is, VPA to do full range, all-scenario, all-technology and all-perception interaction, which is the direction we hope to achieve in the future. At the same time, we also hope that the interaction between people in the car will become more interesting and natural, rather than mechanical cold.
In addition, many guests have already mentioned that the depot is thinking about how to face the whole life cycle of services, including increasing the stickiness with users. iFLYTEK has been thinking about what we can do, and we found that from the pre-sales stage, the connection between the user and the depot is not in the delivery of the car, or even the user stepping into the 4S store, it should be when there is a desire to car before the 4S store, and the connection with the car factory has already begun.
In the current traditional sales model, some of the work of a large number of salespeople themselves can be standardized and fixed, but because the ability of many of our sales consultants is uneven, how do we make the ability of sales consultants reach the same level, artificial intelligence can do a lot of work here. Our latest car sales assistant, this product has a huge database can help sales consultants directly solidify the latest and best competitor information and the biggest highlights of their own vehicles, while also can microphone radio, collect real-time user inquiries about car purchase questions, you can do some monitoring, such as some standard words are not used, or some taboo words.
Because we feel that the test drive corresponds to each car is a very important part, and in the past sales model, the car factory's monitoring of this piece is almost zero, mainly in the dealership, we have such a system, we can really glue the real data of the car, dealer, and user.
iFLYTEK has been deeply engaged in the automotive direction for about ten years, we hand over 2 million projects every year, and at present, there are about 30 million iFLYTEK products running on the entire Chinese market, so iFLYTEK has been committed to using AI to help China's intelligent development further forward.