Why can I not go out to visit relatives and friends? Why can you work overtime while accompanying your baby? Why play mobile phone without looking at the mobile phone? Why? With wisdom.
On December 21, at the launch of Huawei's new smart and smart screen products in the whole house, this series of "by" questions directly tapped the future scene of smart family life, and what was even more shocking was that Huawei told us that this is not the future, but the present. At this conference, Huawei released a newly upgraded smart home strategy and a whole house intelligent ALL IN ONE solution, promoting the evolution of the industry from "digital home" to "smart home", and creating a high-quality future family life experience with all scenarios, intelligence and growth for consumers, which will be officially commercialized in March next year.
Smart home is a particularly hot track in recent years, but also to enhance the smart life of the necessary channel, so many companies have entered, not only home appliance companies have long been laid out, Huawei also has its own strategic planning in the field of smart home. As early as March 2019, At AWE, Yu Chengdong, CEO of Huawei's consumer business, announced: "Huawei's ecological IoT strategy has been comprehensively upgraded to a full-scenario intelligent strategy, creating a rich and colorful smart home ecosystem for the industry", comprehensively covering five major scenarios of home, office, sports, entertainment, and travel.
From communication into mobile phones, and then from mobile phones, tablets, and smart screen products step by step into the field of smart homes, until today's smart all-scenario strategy, Huawei's vision of creating a smart life is very clear. But to create a smart home, is it necessary to do the whole house intelligence? Houses, buildings, houses, from Huawei's whole house intelligent ALL IN ONE solution, such as the smart host solution to integrate the equipment, embedded in the wall, which has begun to involve the construction real estate field.
Upgrading home intelligence to whole house intelligence, for Huawei, is obviously entering a field of "farther away from Huawei", which is bound to be more difficult to promote, why should Huawei do this? What impact and changes will Huawei's reconstruction of whole house intelligence bring to the smart home industry? Where will Huawei's smart home strategy go in the future?
From smart single products to whole house intelligence, Huawei focuses on solving pain points
Smart home has actually entered the life of consumers, such as Huan Huanjie's friend has installed a monitoring system in her villa, six cameras cover six perspectives in the courtyard, and he can see the real-time dynamics in the monitoring at any time on the mobile phone. But in the renovation project, this is a security manufacturer to install, and the entire house air conditioning, TV is another manufacturer, even if he also installed electric curtains, but this requires another remote control to control.
Although this friend invested a lot, making the family look a lot smarter, very tall and large, but actually living in it, different intelligent systems are separated from each other, and it is impossible to efficiently coordinate intelligent linkage. Before the renovation, he envisioned controlling everything with his mobile phone, which was the future scenario of the smart family that he had seen before. But when it really worked, he found that it was not that at all, and the current smart home field was independently operated by single product intelligence and single system intelligence.
Not only these, according to friends, the security system of the six cameras has been a bunch of cables, the wired wiring is extremely complicated, and even he planted flowers in the yard and dug up the cable connecting the intercom system, and the wireless mobile phone camera monitoring often drops the chain, "the monitoring at the entrance of the courtyard more often stops updating, strikes, and does not know how to get it."
How to solve the two major problems of "connection and collaboration" is the bottleneck "wall" in the field of smart home today.
For example, Zhi Hao, president of Huawei's consumer business IoT product line, said in an interview after the meeting that Huawei has set up a project two or three years ago to solve the four major challenges faced by traditional home intelligent networks: complex networking, high installation and commissioning costs, maintenance difficulties, and high personnel quality requirements.
Zhi Hao, President of IoT Product Line of Huawei Consumer Business
Based on technologies such as cloud, chip, network, and AI, Huawei's whole-house intelligent ALL IN ONE solution includes 1 host, 2 networks, and N hardware, and through the integrated home infrastructure construction program of network fusion and device integration, it can realize the intelligent interconnection and collaboration of the whole house intelligent hardware and sound, light, hydropower and other systems, and promote the home from single product intelligence and single system intelligence to whole house integration intelligence, especially the whole house smart host launched by Huawei has the characteristics of high integration, modularization, intelligence, and scalability.
At present, the whole house intelligent is indeed what consumers need, but also the industry pain point, Huawei provides a connected and collaborative whole house intelligent ALL IN ONE solution, but this technical level of hard core capabilities can break the sound, light, water, electrical system of different industries to separate the barriers?
The four major reconstructions and upgrades of family "new infrastructure" to solve the current situation of the smart home industry
Under the smart all-scenario strategy, Huawei has long ceased to just launch products and solutions, but has taken the long-term goal of smart life as the core. The whole house intelligent ALL IN ONE solution launched by Huawei this time, relying on the interactive and computer connection product portfolio, is a full-house interconnection, whole house collaboration, and joint ecological partners to provide a comprehensive construction solution for intelligent home infrastructure, completing the four major reconstructions of networking, ecology, experience, and channels, and realizing the end-to-end closed loop of whole house intelligence from technology, products, and business.
Where there are wires, the whole house can be networked, and Huawei's innovative medium-band power line carrier communication technology PLC-IoT not only reconstructs the networking mode of smart homes, but also subverts it. Huawei and PLC-IoT, WiFi 6+ and other technologies as the representative of the whole house networking capabilities cover both narrowband control and broadband transmission, is the industry's first PLC narrowband technology to achieve home automation control network manufacturers. Through the integration of power grid and narrowband communication network, the deployment cost and pipeline cost are greatly reduced, and the unified management of equipment can be realized, and network integration can be realized, especially Huawei's smart host solution will integrate the equipment, embedded in the wall, do not occupy the housing area, and the whole house data that can only be processed by several cabinets in the past can be solved by Huawei in a box. For the smart home industry, this is tantamount to a comprehensive innovation and butterfly upgrade.
If you want to build two networks with a wide and narrow belt of the family, you need strong industry integration capabilities and gather cross-field, cross-industry, and cross-category partner forces, so Huawei also pays attention to ecological reconstruction in the whole house intelligent solution. Zhi Hao said that Huawei has established the PLC-IoT standard with 42 partners, completed the interconnection of massive hardware in the home through the integration of power lines and control lines, established an end-to-end ecosystem from infrastructure, service providers to channels, and promoted the standardization of PLC whole house interconnection.
Why can you work overtime while accompanying your baby? From Huawei's series of "what to", it can be seen that Huawei's whole-house intelligent solution focuses on the scene experience, especially the home smart host, which is a home supercomputer, just like the smart brain, which can continuously learn independently in the process of use, and is often used and updated, and "ten years is not outdated" reconstructs the smart home experience. In addition, Huawei has also comprehensively upgraded Ark Lab 2.0 to enable the whole house to implement intelligent solutions, not only temperature, lighting, and ventilation will be automatically adjusted according to environmental changes, but also to experience the futuristic sound-light linkage and home light show. In the future, it is not only a model point for Huawei's channels and partners, but also an experience window for consumers. Zhi Hao said that Huawei's whole-house smart host has opened up 10,000+ APIs in Hongmeng, and 100,000+ family scenarios can be built in the future.
For example, the decoration encounter faced by Huanhuanjie's friends, most of the traditional channels only have the ability to sell single products, while the whole house intelligent solution should be designed according to the apartment type, and installation and debugging and after-sales operation and maintenance should be carried out. Therefore, reconstructing the channel must be an important part of Huawei's whole house intelligent solution. At present, Huawei has upgraded and empowered mobile phone channels, enabling them to have the ability to sell the sales and service capabilities of the whole house overall solution.
At this conference, Huawei invited a number of real estate industry giants, Huawei SMART HOME and the real estate industry to create a new experience of technology habitat, taking the lead in entering the front-loading market, and in the after-installation market, Huawei also cooperated with decoration companies such as Actually Home. This ensures that consumers, whether they are buying new houses or renovating old houses, can meet their needs in real estate and home improvement channels, and can also purchase whole house intelligence in Huawei's retail stores and enjoy one-stop customized services.
Obviously, the reconstruction channel into the field of "house" is a very big challenge for Huawei. However, the whole house intelligent solution launched by Huawei is not limited to the upgrade of technology and product level, but also focuses on the reconstruction of ecology and channels, so that the whole house intelligent solution can effectively and truly land, and bring consumers a "sci-fi upgrade" in the field of smart life with new infrastructure.
Integrating the industry, smart home drives the future of the Internet of Everything
According to Statista data and calculations, the smart market size in 2020 is about 435.4 billion yuan, and it is expected to exceed 800 billion yuan in 2025. From the perspective of the scale of China's various market segments in 2019, the original market size of home appliances is large, the intelligent development is early and the penetration rate is high, so it is the largest in the smart home market, reaching 282.2 billion yuan; the intelligent connection control and smart home security market size is in the second and third places, respectively, 36.4 billion yuan and 18.6 billion yuan, the smart home entertainment and intelligent light sensing market size is 18 billion yuan and 9.9 billion yuan, and the smart home energy management market is the smallest, at 7.8 billion yuan.
This report not only conveys the size of China's smart home market, but also points out that there are still different market segments such as home appliances, connection control and security, entertainment and light sensing in the field of smart home, and also fully illustrates the mutual "independence" of different industries in the field of smart home.
The launch of Huawei's whole house intelligent solution is precisely to break such industry independence, not only to integrate the "separation" between networks and devices, but also to integrate and upgrade the smart home industry ecology and channels through the integration and empowerment capabilities in technology, products and commercial ends, and to empower the smart home industry chain with innovation, which is of great significance to the entire industry.
At the press conference, Huawei also launched the smart screen S series for the "young trend" consumer population, featuring 120Hz Honghu picture quality, 13 million AI insights, Hongmeng distributed cross-screen, and equipped with a new Hongmeng OS system, adding distributed games, smart screen K songs, remote home watching and other functions. "Huawei's smart screen will continue to upgrade as the Home's IoT control center, smart interaction center, cross-screen experience center, and avide entertainment center. Huawei's smart screen, commonly used and often new, is not outdated for ten years. Yu Chengdong said at the press conference.
Zhi Hao further said in the interview that Huawei is determined to be the largest smart screen factory in China, which has a real impact on this industry. The biggest smart screen player, in fact, the biggest smart home player, Huawei's goal is very clear.
In 1995, Bill Gates first proposed the concept of the Internet of Things in his book "The Road to the Future", and "the interconnection of all things" became a new fantasy of people's future technology. With the rapid development of science and technology and economy, this fantasy shines into reality, the Internet of Things gradually affects all walks of life, and begins to be closely related to our lives, of which smart home is the key application area of the Internet of Things in the home environment.
At present, the development of the smart home industry is still in its infancy, and Huawei has gathered the company's strength to enter it, not only proposing a whole-house intelligent solution related to the architectural level and challenging itself, but also promoting a new change in the smart home industry through the four major reconstructions of networking, ecology, experience, and channels. More importantly, Huawei has driven the upgrading of its smart home strategy through the whole house smart solution, allowing Huawei to enter the future of the Internet of Things more deeply.
Using smart homes to drive the future of the Internet of Everything is Huawei's grand strategy.